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17Game

17Game is a Chinese online game publisher and operator best known for holding the exclusive mainland-China license to the classic wuxia MMORPG Yulgang (热血江湖).

Last updated September 28, 2026

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Overview

17Game (一起玩游戏网), also known as 一起玩网络, is a Chinese online game publisher and operator founded in 2003. The company runs the 17game.com portal, through which it publishes and operates online games for the mainland China market. Its corporate entity is Beijing Hulian Jingwei Technology Development Co., Ltd. (北京互联经纬科技开发有限公司), and its operations are centered on Beijing. The company's defining product is the wuxia-themed MMORPG Yulgang (《热血江湖》), a 3D role-playing game adapted from a Korean manhwa. 17Game has held the exclusive mainland-China publishing and operating rights to the title since 2005, when its cooperation with Korean developer Mgame began. The game has been operated continuously for over two decades, making it one of the longest-running licensed online games in the Chinese market and the anchor of 17Game's business. Beyond Yulgang, 17Game's portal presents itself as a general online game operator, with account management, top-up, registration and login services, news, events and customer support. The company has repeatedly renewed its Yulgang license, most recently announcing in January 2026 a renewal with Mgame through 2029 at a reported renewal amount of US$10 million. CEO Sun Jingqing (孙敬卿) has publicly framed the partnership as a long-term, stable operating relationship. Historically, 17Game was acquired in 2006 by the Nasdaq-listed China.com Group and reorganized as the "China.com Game Group" (中华网游戏集团). After China.com Group's bankruptcy in 2011, 17Game separated from the group in February 2013 and reverted to its original 17Game name. Today it operates as a privately held Chinese game operator focused on sustaining and updating its flagship licensed title.

History

17Game, also known as 一起玩网络, was founded in 2003 as a Chinese online game publisher. It built its business around operating online games for the mainland China market through the 17game.com portal, which handles registration, login, top-up and account services alongside game news and events. The pivotal moment in the company's history came in 2005, when it began its cooperation with Korean developer Mgame and secured the exclusive mainland-China publishing and operating rights to Yulgang (《热血江湖》), a 3D wuxia MMORPG adapted from a Korean manhwa. The game's bright, stylized art direction, varied gameplay systems and continuous content updates gave it a broad user base in China and turned it into a benchmark classic wuxia IP. Yulgang became the anchor of 17Game's operations and the foundation of its long-running relationship with Mgame. In 2006, 17Game was acquired by the Nasdaq-listed China.com Group and reorganized as the "China.com Game Group" (中华网游戏集团), becoming a subsidiary within that larger corporate structure. This period tied the operator to a listed parent and a broader games portfolio. The arrangement ended when China.com Group went bankrupt in 2011. In February 2013, 17Game separated from the China.com Group and reverted to its original name, 17Game, resuming independent operations. After regaining independence, 17Game concentrated on sustaining Yulgang and its platform services. The company repeatedly renewed its exclusive license with Mgame — including a renewal announced in May 2019 extending the rights to 2023, and a further renewal announced in January 2026 extending them to 2029 at a reported amount of US$10 million. By the 2026 announcement, the game had been operating for 21 years, and both partners described the relationship as a mature, trust-based operating and development ecosystem. Alongside licensing, 17Game invested in account security and player protection infrastructure. It rolled out features such as the 手机密保 mobile security token (with multiple version updates and an Alipay mini-program version), transaction locks, SMS verification, WeChat Pay support, and self-service real-name authentication. It also issued public notices on anti-fraud, anti-gambling and anti-cheating measures, including a March 2020 announcement on cracking down on top-up fraud in cooperation with public security authorities. The company's CEO, Sun Jingqing (孙敬卿), has publicly emphasized stable, long-term service to mainland Chinese players and continued delivery of new entertainment content.

  • 2026

    Renews Yulgang exclusive license with Mgame through 2029 for a reported US$10 million.

  • 2024

    Launches Alipay mini-program version of its mobile security token.

  • 2020

    Issues announcement on cracking down on top-up fraud in cooperation with public security authorities.

  • 2019

    Successfully renews Yulgang license through 2023.

  • 2013

    Separates from China.com Group in February and reverts to the name 17Game.

  • 2011

    China.com Group goes bankrupt.

  • 2006

    Acquired by Nasdaq-listed China.com Group and reorganized as the China.com Game Group.

  • 2005

    Begins cooperation with Korean developer Mgame and secures exclusive mainland-China rights to Yulgang.

  • 2003

    17Game (一起玩网络) founded as a Chinese online game publisher.

Products and positioning

Long-term licensed online game operator in mainland China, anchored by a single enduring classic wuxia MMORPG IP.

  • Yulgang (热血江湖)

  • 17game.com portal

  • Mobile security token (手机密保)

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