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123tv

Retailer / private label

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123tv (123.live) is a German home shopping network offering live shopping shows and auctions.

Last updated September 15, 2026

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Overview

123tv, operating online as 123.live, is a German home shopping network. Its website presents a live shopping world where customers can register, shop live throughout the day, participate in live auctions, and save favourite shows. Product categories shown on the site include fashion, jewellery, decoration and home textiles, cooking and culinary items, beauty, home and garden, watches, collectibles, and health and wellness.

History

123tv is described as a German home shopping network. Its website, 123.live, invites users to complete registration to become part of the 123.live community, to shop live all day while paying shipping costs only once per day, and to take part in live auctions. Users can save shows as favourites and receive email reminders via the newsletter when those shows air again.

Products and positioning

Live shopping and auction-based home shopping community

  • Fashion

  • Jewellery

  • Decoration & home textiles

  • Cooking & culinary items

  • Beauty

  • Home & garden

  • Watches

  • Collectibles

  • Health & wellness

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