101tv Málaga

101tv Málaga is a Spanish media brand that began in 2012 as a television channel based in the province of Málaga. Founded by Juan Antonio Rodríguez and Daniel Rodríguez, the project was built around local news and entertainment for the Málaga area. From the outset, its owners pursued a strategy of expansion beyond the provincial market, aiming to become a regional broadcaster serving all of Andalusia. In 2020 the brand materialised that ambition by transforming into 101TV Andalucía, a multimedia operator with a regional scope. The group describes itself as a 360º communication medium combining television, an informative website and native social media. Its editorial approach is framed as "glocal" — combining proximity content with topics of general interest to Andalusian audiences. The brand positions itself as a young, modern voice with strong technical production values, spanning both journalism and entertainment. The central headquarters is in Málaga, at Calle Alejandro Casona, 42, in the Polígono Industrial Guadalhorce. The medium maintains newsrooms in Málaga (headquarters), Seville, Granada, Antequera and Costa del Sol (Benalmádena). It currently operates in six of Andalusia's eight provinces — Málaga, Seville, Granada, Córdoba, Cádiz and Almería — with plans to add Huelva and Jaén. Its content model mixes regional coverage with local opt-outs and specific local content for each newsroom, across both television and digital platforms. Programming includes news services structured at local, regional and general levels, with a main daily newscast at 20:00. Its flagship magazine is "Llegó la Hora", which airs three hours of daily current affairs and entertainment. The brand has built significant traction on social media, where it presents itself as a reference for Andalusian information thanks to a strategic commitment to digital-format news. 101tv Málaga remains a privately held media brand under its founding owners.

101TV was born in 2012 as a communication medium with a television base and coverage in the province of Málaga. During its early years, the project consolidated itself as a reference in the Málaga territory, developing a content offering based on proximity information and local entertainment. From its beginnings, owners Juan Antonio Rodríguez and Daniel Rodríguez set as a strategic objective the expansion of the project beyond the provincial scope, with the aspiration of becoming a regional medium that could serve all of Andalusia. In 2020, 101TV achieved its goal of scaling to a regional medium, transforming into 101TV Andalucía. This leap represented a significant qualitative change in the group's structure, moving from a provincial medium to an operator with a vocation for informative and entertainment service to the entire autonomous community. The expansion has been carried out through the opening of newsrooms in different strategic points of Andalusia, allowing the medium to offer specific local information in each territory while maintaining a common Andalusian editorial line. This evolution has been accompanied by parallel development on all digital platforms, consolidating its position as a 360 multimedia group. The central headquarters of 101TV Andalucía is located in Málaga, at Calle Alejandro Casona, 42, in the Polígono Industrial Guadalhorce. The medium has newsrooms in Málaga (headquarters), Seville, Granada, Antequera and Costa del Sol (Benalmádena). Currently, 101TV Andalucía operates in six of the eight Andalusian provinces: Málaga, Seville, Granada, Córdoba, Cádiz and Almería. The medium plans to complete its expansion by incorporating coverage in the provinces of Huelva and Jaén. The content model combines information of regional scope with opt-outs and specific local content for each newsroom, allowing it to offer proximity information in the different territories both on television and on digital platforms. The medium follows the "glocal" philosophy (global + local), firmly betting on proximity content while also offering the most interesting and relevant topics for Andalusians, both from Andalusia and from Spain or the world. This strategy responds to the conviction that citizens demand nearby information without renouncing being informed about events of greater general relevance. The medium's vocation is to offer a complete media menu that satisfies the different informational and entertainment needs of its audience on all available platforms. One of the differentiating elements of 101TV Andalucía is its great technical quality, reflected in all aspects of audiovisual production: from live television broadcasting to the production of content for digital platforms and social media. This commitment to technical excellence has been decisive in making the medium the favourite of many users who value the quality of image, sound and direction. The design of 101TV Andalucía clearly reflects its desire to be a young and modern voice. The visual identity of the medium, from its graphics to the aesthetics of its sets, website and social media, responds to contemporary criteria that connect especially well with young audiences without alienating other generations. 101TV Andalucía defines itself by its dual vocation: on one hand, the journalistic commitment to rigorous, truthful and proximity information; on the other, the entertainment vocation offering leisure, culture and variety content. This duality is complementary and allows the medium to offer a complete proposal that satisfies different needs of its audiences. The news services constitute one of the fundamental pillars of 101TV Andalucía, offering information structured at three levels: local, regional and general. The medium bets on informative proximity, covering current affairs that directly affect Andalusian citizens from a close and rigorous perspective. The main edition of the newscast airs Monday to Sunday at 20:00, becoming the daily reference appointment for the channel's audience. The main magazine of the medium is "Llegó la Hora", which airs three hours of daily content dedicated to current affairs and entertainment. This space has consolidated itself as one of the reference programmes of the schedule.

• 2020

  101TV transforms into 101TV Andalucía, scaling to a regional multimedia operator.

• 2012

  101TV founded as a television-based communication medium covering the province of Málaga.

A young, modern, technically high-quality 'glocal' multimedia brand offering proximity news and entertainment across television, web and social media for Andalusian audiences.

• 101TV Andalucía television channel

  Regional television channel with local opt-outs across Andalusia.

• 20:00 main newscast

  Daily main news edition airing Monday to Sunday at 20:00.

• "Llegó la Hora" magazine

  Flagship three-hour daily current affairs and entertainment magazine.

• 101tv.es news website

  Informative web portal complementing the television broadcast.

1. 1101tv Málaga - Wikidatawikidata.org
2. 2101tv Málaga - Wikipedia (Spanish)es.wikipedia.org
3. 3101tv official live page101tv.es