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100% Records

UK independent record label and merchandise business founded in 2008 in West London.

Last updated September 15, 2026

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Overview

100% Records is a UK independent record label that began in West London in 2008. It describes itself as independent, artist-focused and hands-on, and has grown to include a full-service merchandise business designing, producing and selling official merch online and on the road. It has worked on campaigns for artists including Wolf Alice, Passenger, OMD, The Snuts and alt-J, and also collaborates with local breweries to craft bespoke beers.

History

100% Records was founded in 2008 and started life in West London as a record label, working with artists and releasing music. It has since grown to include a full-service merchandise business that designs, produces and sells official merch both online and on the road. The company has worked on campaigns including Wolf Alice's The Clearing and Blue Weekend albums, both of which charted at #1, Passenger, OMD and The Snuts all charting #2, and alt-J hitting #3. It handles bespoke, high-end pieces as well as large-scale manufacturing and global fulfilment, and holds an alcohol licence, collaborating with local breweries to craft its own bespoke beers.

Products and positioning

Independent, artist-focused and hands-on; big enough to make it happen, small enough to care.

Product categories. records · official merchandise · bespoke beers

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