100% Pure New Zealand
100% Pure New Zealand is the destination marketing campaign through which Tourism New Zealand promotes New Zealand to the world as a tourist destination.
Last updated September 15, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
100% Pure New Zealand is the campaign brand used by Tourism New Zealand, the organisation responsible for marketing New Zealand to the world as a tourist destination. The campaign is tied to the official tourism website newzealand.com, which provides travel planning information and a database of tourism industry operators.
History
Tourism New Zealand is the organisation responsible for marketing New Zealand to the world as a tourist destination, and it operates through the 100% Pure New Zealand campaign. The campaign is connected to the official tourism website newzealand.com, which features information for travellers thinking about and actively planning a visit to New Zealand, as well as a database of tourism industry operators.
Sources2 sources
Cite this profile: Cite the canonical profile. /brand-wiki/100-pure-new-zealand · Editorial policy · How profiles are compiled