100% Home

100% Home (also styled 100 Percent) is a New Zealand retailer of electrical and home appliances. Its online store at 100percent.co.nz presents itself as an "Electrical & Home Appliances Store | Whiteware" and organises its range around top categories including Kitchen, Small Appliances, Personal Care, Laundry, Living, TV, Audio, Tech and Beds. The retailer positions itself as a one-stop destination for Kiwi households furnishing or upgrading a home, combining large whiteware such as fridges, washing machines, dryers and ovens with smaller countertop appliances, televisions, audio products and bedding. Rather than manufacturing its own goods, 100% Home operates as a multi-brand retailer. Its brand pages highlight a roster of international appliance and electronics names, including Fisher & Paykel, Haier, Panasonic, Midea, Bosch, Westinghouse, Beko, LG, Samsung and JBL. The site describes these partners with marketing copy supplied by the brands themselves — for example, Fisher & Paykel as a company "designing products since 1934" sold in more than 50 countries, Haier as focused on smart technologies, and Midea as the "world's No.1 smart home appliances brand." This curated brand line-up is central to the retailer's proposition: customers can compare well-known labels in one place. The company also emphasises service and convenience. It offers Click & Collect, where the selected store contacts the customer within 24–48 hours to arrange collection, and door-to-door delivery with tiered fees for small, medium and large items. Delivery pricing is structured so that multiple large items, or a mix of large and small items, incur the large-item delivery fee only once. Value-added services such as basic appliance connection and removal of old units are available on request, with exclusions for hard-wired or specially plumbed products, gas appliances, dishwashers and wall-mounted items. 100% Home's marketing leans on a distinctly local tone, using phrases such as "Getting the best out of kiwi life" and referencing "Kiwis" in its brand descriptions. The retailer appears to operate through physical stores as well as online, since Click & Collect instructions refer to "the selected store" and store contact for delivery arrangements. Its website serves as both a product catalogue and a brand directory, with dedicated pages for individual labels such as LG and JBL. As a New Zealand-focused appliance retailer, 100% Home competes in a market that includes other national electronics and whiteware chains. Its differentiation rests on breadth of categories — from kitchen and laundry through to beds and personal care — and on stocking a wide range of globally recognised brands. The company's exact ownership structure, founding date and store count are not disclosed in the available evidence, but its active e-commerce presence and multi-brand strategy place it among the country's consumer appliance retail channels.

100% Home is a New Zealand electrical and home appliance retailer that operates primarily through its e-commerce website, 100percent.co.nz, supported by physical store locations. The company's history is not extensively documented in the available evidence, but its current market presence and brand positioning can be described from its official website. The retailer built its business around a multi-brand model, stocking products from a wide array of international manufacturers rather than focusing on a single label. Its brand directory lists Fisher & Paykel, Haier, Panasonic, Midea, Bosch, Westinghouse, Beko, LG, Samsung and JBL, among others. This approach allows customers to compare appliances and electronics from many of the world's leading brands in one place, a common strategy for independent appliance retailers in New Zealand. 100% Home's website organises products into top categories such as Kitchen, Small Appliances, Personal Care, Laundry, Living, TV, Audio, Tech and Beds. This breadth suggests the retailer targets households looking to furnish or upgrade multiple areas of the home, from the laundry to the living room and bedroom. The inclusion of beds alongside traditional whiteware and electronics indicates a strategy of capturing a larger share of home setup spending. The company emphasises customer service through its Click & Collect and delivery options. Click & Collect allows customers to order online and collect from a selected store, with the store contacting them within 24–48 hours to arrange a time. Delivery is offered door-to-door with tiered fees for small, medium and large items, and the fee structure is designed to avoid multiple large-item charges on combined orders. Value-added services such as basic connection and removal of old appliances are available on request, though certain product types are excluded. Marketing copy on the site uses local language, such as "Getting the best out of kiwi life," indicating a focus on the New Zealand market. The retailer appears to operate through a network of stores, as Click & Collect instructions refer to "the selected store" and store contact for delivery arrangements. However, the exact number of locations, founding date, and ownership details are not provided in the available evidence. As an active e-commerce and retail operation, 100% Home competes in New Zealand's consumer electronics and appliance retail sector. Its continued operation and broad brand portfolio suggest a stable position in the market, though specific financial or operational milestones are not available.

A New Zealand multi-brand electrical and home appliance retailer offering a wide range of leading global brands with convenient delivery and Click & Collect options.

• Kitchen appliances

  Large and small kitchen appliances from brands such as Fisher & Paykel, Haier, Bosch and Westinghouse.

• Laundry appliances

  Washing machines, dryers and laundry care products from multiple leading brands.

• TV & Audio

  Televisions and audio equipment, including brands such as LG, Samsung, Panasonic and JBL.

• Beds

  Beds and bedding products as part of the home furnishing range.

• Small appliances & personal care

  Countertop appliances and personal care electronics.

1. 1Electrical & Home Appliances Store | Whiteware | 100% Home New Zealand100percent.co.nz
2. 2Leading Brands | 100% Home100percent.co.nz
3. 3Find the Best Deals from LG | 100% Home | Electrical & Home Appliance Store100percent.co.nz
4. 4Find the Best Deals from JBL | 100% Home | Electrical & Home Appliance Store100percent.co.nz