10 vor Wien
10 vor Wien is the brand and name of a small-region development association uniting eleven municipalities in Lower Austria's Weinviertel, just outside Vienna.
Last updated September 26, 2026
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Overview
10 vor Wien (literally "10 in front of Vienna") is the name and brand of a small-region (Kleinregion) at the municipal level in the Austrian state of Lower Austria. Its carrying organisation is the registered association Regionalentwicklungsverein "10 vor Wien – Donau Raum Weinviertel", based in Korneuburg. Geographically the region lies in the Weinviertel within Vienna's catchment area and is defined by the Rußbach, the Rohrbach and the Danube. The association was constituted at a general assembly held on 24 March 2006 at the Grunerhof in Leobendorf, where representatives of the eleven member municipalities elected regional spokespersons. Eleven municipalities are members: Bisamberg, Enzersfeld, Großrußbach, Hagenbrunn, Harmannsdorf, Korneuburg, Langenzersdorf, Leobendorf, Spillern, Stetten and Stockerau. As a regional brand, 10 vor Wien is not a conventional commercial company but a place-branding and regional-development vehicle. Its guiding concept (Leitbild) defines the area as an independent, liveable and innovative urban-rural region at the gates of Vienna. It pursues a low-cost, demand-oriented transport system intended to encourage residents to switch to public transport, the extension of the successful youth shuttle-bus project to all eleven member municipalities, moderate growth with careful settlement development, coordinated economic spaces, and the safeguarding of cultural, leisure and local-recreation facilities. A shared marketing effort is meant to make the region's offerings known to urban visitors as well. Key projects include creating a logo and name for the region to strengthen a sense of belonging and recognition; a cycling-route network (the Kreuttalroute and the "Sagenhaft rund um die Burg Kreuzenstein" route); a small-regional public-transport concept; "Mobilität 10 vor Wien" to optimise transport connections and mobility; a "Regionalzug 10 vor Wien" ÖBB train (Vienna–Retz) available for regional and municipal events and excursion tips; the youth shuttle bus, which grew from a youth-designed service into a showcase project for all of Lower Austria and now covers 17 municipalities in the Korneuburg district with more than 40 localities; the Fossilienwelt Weinviertel, opened permanently to visitors on 5 June 2009 and home to the world's largest preserved oyster reef, around 17 million years old; and LEADER-region rural-development funding aimed at an intelligent, energy-autonomous region. The small region's budget for 2006 was €120,000. The association's office is at Im Frauental 2a/Top 4, 2100 Korneuburg, with contact Karin Schneider. Its website presents the region's municipalities, contacts, history, brochures and maps, gastronomy, cycling and hiking trails, accommodation, clubs, businesses, leisure facilities, the Heurigen calendar, events, and mobility services including the youth shuttle, Next Bike and "Bezirk Korneuburg mobil". The brand thus functions as an umbrella identity for a cluster of communities rather than as a producer of goods.
History
The Regionalentwicklungsverein "10 vor Wien – Donau Raum Weinviertel" was founded at a general assembly held on 24 March 2006 at the Grunerhof in Leobendorf. Representatives of the eleven member municipalities elected the regional spokespersons: the provincial parliament member Hermann Haller and the mayor of Korneuburg, Wolfgang Peterl. The finance officer was mayor Helmut Laab of Stockerau, and the secretary was Leopold Steindl of Harmannsdorf-Rückersdorf. The small region's budget for 2006 was €120,000. The region is geographically defined by the Rußbach, the Rohrbach and the Danube, and lies in the Weinviertel within Vienna's catchment area. Its guiding concept (Leitbild) describes it as an independent, liveable and innovative urban-rural region at the gates of Vienna. The Leitbild incorporated a low-cost, demand-oriented transport system intended to motivate citizens to switch to public transport, and the extension of the successful youth shuttle-bus project to all eleven member municipalities. It also covers moderate growth with careful settlement development, coordinated economic spaces, and the safeguarding of cultural, leisure and local-recreation facilities for residents, with the aim that residents identify with their region and use its facilities. A shared marketing effort was intended to make the existing offerings known to urban guests. Among the region's most important projects are the creation of a logo and name to strengthen a sense of belonging and recognition; a cycling-route network, with the Kreuttalroute and the "Sagenhaft rund um die Burg Kreuzenstein" route already completed; a small-regional public-transport concept; "Mobilität 10 vor Wien" to optimise transport connections and mobility and to improve the offering and comfort; a "Regionalzug 10 vor Wien" ÖBB train (Vienna–Retz) named after the small region and available for regional and municipal events and excursion tips; the youth shuttle bus, designed by young people and so successful that it became a showcase project and model for all of Lower Austria, now covering 17 municipalities in the Korneuburg district with more than 40 localities; the Fossilienwelt Weinviertel, a globally unique fossil site opened permanently to visitors on 5 June 2009, containing the world's largest preserved oyster reef, already 17 million years old; and the LEADER region, promoting rural development and the creation of an intelligent, energy-autonomous region with a focus on agriculture as a supplier of products for business and trade, and on further education and qualification. The association's office is located at Im Frauental 2a/Top 4, 2100 Korneuburg, with the register number ZVR 685951240. Its website presents the region under the brand 10vorWien, including municipalities, contacts, history, brochures and maps, gastronomy, cycling and hiking trails, accommodation, clubs, businesses, leisure facilities, the Heurigen calendar, events, and mobility services such as the youth shuttle, Next Bike and "Bezirk Korneuburg mobil". The brand thus serves as an umbrella identity for a cluster of communities rather than as a producer of goods.
- 2009
Fossilienwelt Weinviertel opens permanently to visitors, featuring the world's largest preserved oyster reef, around 17 million years old.
- 2006
General assembly at Grunerhof in Leobendorf founds the Regionalentwicklungsverein "10 vor Wien – Donau Raum Weinviertel"; spokespersons, finance officer and secretary elected.
- 2006
Small region's budget for the year is €120,000.
Products and positioning
An independent, liveable and innovative urban-rural region at the gates of Vienna, marketed collectively to residents and urban visitors.
Regional logo and name
Created to strengthen a sense of belonging and recognition in the small region.
Kreuttalroute cycling route
One of two cycling routes already completed.
Sagenhaft rund um die Burg Kreuzenstein cycling route
Cycling route around Burg Kreuzenstein, already completed.
Mobilität 10 vor Wien
Project to optimise transport connections and mobility and improve offering and comfort.
Regionalzug 10 vor Wien
ÖBB train (Vienna–Retz) named after the small region, available for regional and municipal events and excursion tips.
Jugend-Shuttlebus
Youth-designed shuttle service, now a showcase project for Lower Austria covering 17 municipalities and over 40 localities in the Korneuburg district.
Fossilienwelt Weinviertel
Visitor attraction opened 5 June 2009, home to the world's largest preserved oyster reef, around 17 million years old.
LEADER region
Rural-development funding focused on agriculture as a product supplier and on further education and qualification, aiming at an intelligent, energy-autonomous region.
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