10-Gruppen

10-Gruppen is a Swedish design collective and textile brand founded in 1970. The group originally consisted of ten designers: Inez Svensson, Gunila Axén, Ingela Håkansson, Susanne Grundoll, Britt-Marie Christofferson, Birgitta Hahn, Lotta Hagerman, Tom Hedqvist, Carl-Johan De Geer and Tage Möller. Their first ten patterns were presented at the Swedish Cultural Centre in Paris and produced by the textile manufacturer Borås Wäfveri. In 1973 the group opened its own retail outlet in Stockholm and expanded its sales network in France. Over time the collective shrank: by 1987 there were five designers, and by 2000 only three remained — Birgitta Hahn, Ingela Håkansson and Tom Hedqvist. Beyond Borås Wäfveri, 10-Gruppen also designed for IKEA, Rörstrand and Duro. Their patterns were applied to clothing and plastic tableware as well as fabrics. The group's colourful, lively screen-printed pop textiles brought a new spirit to the conservative Scandinavian textile industry in the early 1960s, though their designs initially met resistance before entering production. A notable incident involved Borås Wäfveri, which first produced their designs but withdrew them for a short period until protests from design journalists made it reverse its decision; this event helped give rise to the collective. The brand remains active and is documented in design literature such as Charlotte Fiell's 'Design in Scandinavia' (Taschen, 2010).

10-Gruppen was founded in 1970 as a Swedish design collective. Its ten founding members were Inez Svensson, Gunila Axén, Ingela Håkansson, Susanne Grundoll, Britt-Marie Christofferson, Birgitta Hahn, Lotta Hagerman, Tom Hedqvist, Carl-Johan De Geer and Tage Möller. The group's origins are tied to an incident with the textile manufacturer Borås Wäfveri, which first produced their designs but withdrew them for a short period until protests from design journalists forced it to reverse its decision; this event helped give rise to the collective. Their first ten patterns were presented at the Swedish Cultural Centre in Paris and produced by Borås Wäfveri. In 1973 the group opened its own retail outlet in Stockholm and expanded its sales network in France. Over the decades the collective diminished in size: by 1987 the ten designers had become five, and by 2000 only three remained — Birgitta Hahn, Ingela Håkansson and Tom Hedqvist. In addition to Borås Wäfveri, 10-Gruppen designed for IKEA, Rörstrand and Duro. Their patterns were also used in clothing and plastic tableware. The group's colourful, lively screen-printed pop textiles brought a new spirit to the conservative Scandinavian textile industry in the early 1960s, though their designs initially faced difficulties before entering production. The brand is documented in design literature, including Charlotte Fiell's 'Design in Scandinavia' (Taschen, 2010).

• 2000

  Collective reduced to three designers: Birgitta Hahn, Ingela Håkansson and Tom Hedqvist.

• 1987

  Collective reduced from ten to five designers.

• 1973

  Opened own retail outlet in Stockholm and expanded sales network in France.

• 1970

  10-Gruppen founded as a Swedish design collective.

Bold, colourful pop-art design challenging conservative Scandinavian textile traditions.

• Screen-printed pop-art textiles

• Clothing

• Plastic tableware

1. 110-Gruppen on Wikidatawikidata.org
2. 210-Gruppen on Italian Wikipediait.wikipedia.org