1 Hotel

1 Hotel is a luxury lifestyle hotel brand created by hotelier and investor Barry Sternlicht, the founder of Starwood Capital Group and the force behind the original W Hotels. The brand was conceived as a sustainability-focused counterpoint to conventional luxury hospitality: properties are designed with reclaimed and natural materials, living greenery, filtered water systems, organic and locally sourced food and beverage, and extensive recycling and energy-efficiency programs, while still delivering the design-led, service-rich experience expected of a high-end urban and resort hotel. The first 1 Hotel opened in 2015 on Collins Avenue in Miami Beach, Florida, in a converted and substantially rebuilt beachfront property. It was followed by 1 Hotel Central Park in New York City, 1 Hotel Brooklyn Bridge, 1 Hotel West Hollywood in Los Angeles, 1 Hotel South Beach, 1 Hotel Toronto in Canada, and 1 Hotel Mayfair in London, alongside resort properties such as 1 Hotel Hanalei Bay in Kauai, Hawaii, and 1 Hotel Haitang Bay in Sanya, China. The portfolio spans gateway cities and leisure destinations in the United States, Canada, the United Kingdom and China, with further openings announced over time. The brand is operated by SH Hotels & Resorts, the hotel management company Sternlicht established under Starwood Capital Group, which also manages the Baccarat Hotels & Resorts and Treehouse Hotels brands. 1 Hotel sits at the luxury end of the lifestyle segment, competing with design-forward and wellness-oriented hotel groups while differentiating itself through a public commitment to environmental and social responsibility — including programs around carbon and waste reduction, sustainable sourcing, and partnerships with conservation and community organizations. Guests encounter the brand's positioning through nature-infused interiors, extensive plant installations, in-room sustainability features, farm-to-table dining concepts and a generally relaxed, wellness-oriented atmosphere. The brand has become one of the better-known examples of 'eco-luxury' hospitality and is frequently cited in industry coverage of sustainable hotel design. It remains a privately held brand within Sternlicht's hospitality group rather than a separately listed company.

1 Hotel emerged from Barry Sternlicht's long career in hospitality and real estate. After founding Starwood Capital Group in the early 1990s and helping create the W Hotels brand in the late 1990s, Sternlicht later built a new hotel management platform, SH Hotels & Resorts, to house several distinct brands. 1 Hotel was the first and most prominent of these, conceived around the idea that a luxury hotel could be built and operated with a markedly lighter environmental footprint and a nature-centered design language. The brand's debut property, 1 Hotel South Beach, opened in 2015 in Miami Beach, Florida, on Collins Avenue. The project involved the acquisition and extensive reconstruction of an existing beachfront hotel, with interiors built around reclaimed wood, driftwood, living plant walls and natural textiles. The opening established the template that later properties would follow: a strong sense of place, extensive greenery, filtered drinking water in reusable glass containers, organic and local food sourcing, and visible sustainability messaging throughout the guest experience. 1 Hotel Central Park followed in New York City, giving the brand a flagship in one of the world's most competitive luxury hotel markets and reinforcing its association with urban, design-conscious travelers. Additional properties opened in Brooklyn (1 Hotel Brooklyn Bridge), Los Angeles (1 Hotel West Hollywood) and back in Miami, extending the brand across major U.S. gateway cities. International expansion brought 1 Hotel Toronto in Canada and 1 Hotel Mayfair in London, while resort properties such as 1 Hotel Hanalei Bay in Hawaii and 1 Hotel Haitang Bay in Sanya, China, extended the concept into leisure destinations. Throughout its growth, the brand has emphasized environmental commitments — reducing single-use plastics, sourcing sustainable materials, conserving water and energy, and supporting conservation and community partners — as a core part of its identity rather than a marketing add-on. It has also been positioned within a broader portfolio that includes Baccarat Hotels & Resorts and Treehouse Hotels, all managed under SH Hotels & Resorts and ultimately owned by Starwood Capital Group. The brand remains privately held and continues to announce new properties and markets.

• 2023

  1 Hotel Mayfair opens in London, the brand's first European property.

• 2023

  1 Hotel Hanalei Bay opens on Kauai, Hawaii, expanding the brand into resort destinations.

• 2021

  1 Hotel Toronto opens, marking the brand's entry into Canada.

• 2019

  1 Hotel West Hollywood opens in Los Angeles.

• 2017

  1 Hotel Brooklyn Bridge opens in New York City.

• 2015

  1 Hotel South Beach opens in Miami Beach, Florida, as the brand's debut property.

• 2015

  1 Hotel Central Park opens in New York City, establishing an urban flagship for the brand.

Eco-luxury lifestyle hospitality: design-led, nature-inspired hotels with a strong sustainability and wellness orientation, positioned in the upscale and luxury segment.

• 1 Hotel South Beach

• 1 Hotel Central Park

• 1 Hotel Brooklyn Bridge

• 1 Hotel West Hollywood

• 1 Hotel Toronto

• 1 Hotel Mayfair

• 1 Hotel Hanalei Bay

• 1 Hotel Haitang Bay

1. 11 Hotels official website1hotels.com
2. 2SH Hotels & Resorts official websiteshhotelsandresorts.com
3. 31 Hotel Tokyo Debuts in Japan and DoubleTree Opens Largest India Property | Meetings Todaymeetingstoday.com