1-2-3-4 Go! Records
American independent punk and indie record label and vinyl-focused retail store based in Oakland, California.
Last updated September 26, 2026
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Overview
1-2-3-4 Go! Records is an American independent record label and retail store specializing in punk rock and indie rock. The label was founded in August 2001 in Seattle, Washington, and relocated to Oakland, California in December 2003, where it has remained. In March 2008 the label opened a physical record store of the same name, focused largely on vinyl releases of punk rock, indie rock, garage rock and a variety of related genres. The store also hosts in-store performances and monthly art shows; Frank Portman of The Mr. T Experience has performed there. The label's releases are distributed exclusively by No Idea Records, and its roster has included artists such as Nobunny, The Cute Lepers, The Sandwitches, The Horde, The Sainte Catherines, Off With Their Heads, Lori McKenna, and Shannon and the Clams. Since opening the retail store, 1-2-3-4 Go! Records has won four East Bay Express "Best of the East Bay" awards, including "Best Punk Recording" in 2009 and "Best New Business" in 2008. The Oakland shop, located at 420 40th Street, operates with a mix of appointment-only and open-to-the-public hours, and participates in Record Store Day with special hours, free posters, and promotional totes. Leftover inventory is sold through the online shop at 1234gorecords.shop, which ships worldwide and offers free domestic shipping on orders over $75. The business remains a private, independent operation.
History
1-2-3-4 Go! Records was founded in August 2001 in Seattle, Washington, as an independent record label specializing in punk rock and indie rock. In December 2003 the label relocated to Oakland, California, where it has remained. In March 2008 the label opened a physical retail store of the same name, focused largely on vinyl releases of punk rock, indie rock, garage rock and a variety of other related genres. The store also hosts in-store performances and monthly art shows; Frank Portman of The Mr. T Experience has performed there. Since opening the retail store, 1-2-3-4 Go! Records has won four East Bay Express "Best of the East Bay" awards. In 2009 it was awarded "Best Punk Recording" and in 2008 it was awarded "Best New Business." The label's releases are distributed exclusively by No Idea Records. Artists associated with the label have included Nobunny, The Cute Lepers, The Sandwitches, The Horde, The Sainte Catherines, Off With Their Heads, Lori McKenna, and Shannon and the Clams. The Oakland shop is located at 420 40th Street, with on-street parking and proximity to MacArthur BART station. The business operates with appointment-only hours from 8am to noon and open-to-the-public hours from around noon to 7pm. Appointments are often sold out, with cancellations and no-shows occasionally allowing stand-by customers entry. Leftover inventory is listed on the online shop at 1234gorecords.shop, which ships worldwide and accommodates local pickup; domestic orders over $75 ship free. The store participates in Record Store Day with special hours, free posters for attendees, and a promotional tote bag for customers spending over $200 while supplies last.
- 2009
Won East Bay Express "Best Punk Recording" award.
- 2008
Opened a physical retail store of the same name in March; won East Bay Express "Best New Business" award.
- 2003
Relocated to Oakland, California in December.
- 2001
Founded in August in Seattle, Washington as an independent record label.
Products and positioning
Independent punk and indie rock label and vinyl-focused record store serving the East Bay and worldwide mail-order customers.
Vinyl records (punk, indie, garage rock)
Label releases distributed by No Idea Records
In-store performances and monthly art shows
Sources3 sources
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