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01familia

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01familia is a Japanese talent and modeling agency representing models, tarento, actresses, and race queens.

Last updated August 26, 2026

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Overview

01familia, also known in Japanese as ゼロイチファミリア and romanized as Zeroichi Famiria, is a Japanese talent and modeling agency established in 2015. The agency began with an all-female roster spanning models, tarento, actresses, and race queens, positioning itself as a specialized management house for visual and entertainment talent. Its activities have included talent representation, modeling and gravure work, magazine appearances, television projects, digital media, and the development of agency-wide promotional concepts. The agency gained significant visibility through coordinated magazine features involving its performers. In February of an unspecified year in the available reference material, talents affiliated with 01familia occupied all of the photo-spread pages in issue 9 of Weekly Playboy. The agency described this concentrated appearance as the “Weekly Playboy Hijack.” It was notable because a single talent company had not previously filled all of the magazine’s photo pages in this way. The agency later received another large-scale magazine showcase when the March 2021 special edition of B.L.T. featured a further “Zeroichi Hijack.” These projects demonstrated the agency’s ability to market a broad roster collectively rather than relying only on individual celebrity profiles. In October 2021, 01familia expanded into owned digital and television media. It launched the official YouTube channel Zeroichi TV and began its first terrestrial monthly television program, Zeroichi Familia wa Homeraretai, broadcast on MBS TV. The program’s title can be translated as “01familia Wants to Be Praised,” reflecting the agency’s use of a branded ensemble format to introduce and promote its performers. The same month, the agency signed Ura Nanase as its first male affiliate, marking a shift from its original all-female roster and broadening the scope of its talent operations. Notable talents associated with 01familia have included Hikaru Aoyama and Nashiko Momotsuki, as well as performers with prior affiliations to Japanese idol groups, including former SKE48 member Kanon Ishikawa, former STU48 member Kaho Mori, former NMB48 member Sumire Yokono, and former SKE48 member Yui Kato. The agency’s known business identity is therefore closely tied to talent discovery, representation, coordinated editorial promotion, and cross-platform exposure across print, broadcast television, and online video. Detailed information about its corporate ownership, headquarters, financial performance, executive team, and current roster is not established by the supplied reference material.

History

01familia was established in Japan in 2015 as a talent and modeling agency with an all-female roster. Its represented performers included models, tarento, actresses, and race queens. Rather than operating only as a conventional booking agency, 01familia developed a public identity around coordinated promotion of its talent, using group-wide editorial projects and media appearances to create visibility for multiple members at once. One of the agency’s early high-profile promotional achievements was a concentrated appearance in Weekly Playboy. Talents affiliated with 01familia filled all of the magazine’s photo-spread pages in issue 9, an event the company called the “Weekly Playboy Hijack.” The feature was described as unprecedented in the magazine’s history because one company’s performers occupied the entire set of photo pages. This episode became an important illustration of 01familia’s roster-centered marketing model: the agency could present a large group of related talents as a unified entertainment property while also giving individual performers exposure. The agency continued this magazine-oriented approach in the March 2021 special edition of B.L.T., which carried another large-scale feature referred to as the “Zeroichi Hijack.” The project reinforced the company’s association with coordinated editorial takeovers and its ability to turn a collection of individual talent bookings into a broader agency campaign. In October 2021, 01familia extended its media presence beyond print. It launched Zeroichi TV, its official YouTube channel, and started its first terrestrial monthly television program, Zeroichi Familia wa Homeraretai, on MBS TV. The program’s title, translated as “01familia Wants to Be Praised,” used the agency name as the basis for an ensemble entertainment format. These launches gave the company owned or branded channels through which it could showcase its roster and develop content outside third-party magazine assignments. The same month, 01familia signed Ura Nanase as its first male affiliate. This represented a change from the agency’s original all-female structure and indicated an expansion of its representation model. The known roster has included Hikaru Aoyama, Nashiko Momotsuki, and several performers who had previously belonged to major Japanese idol groups: Kanon Ishikawa, formerly of SKE48; Kaho Mori, formerly of STU48; Sumire Yokono, formerly of NMB48; and Yui Kato, formerly of SKE48. Based on the available reference material, 01familia’s documented history is primarily a media and talent-development story. Its activities cover representation, magazine work, television, and online video, while its most visible turning points have been the Weekly Playboy and B.L.T. roster features, the launch of Zeroichi TV and the MBS program, and the addition of its first male affiliate. Information about later corporate developments, ownership, management, headquarters, financial results, and the current complete roster is not provided.

  • 2021

    Zeroichi Hijack in B.L.T.

    [1]

    The March 2021 special edition of B.L.T. presented another large-scale 01familia talent feature.

  • 2021

    Expansion into YouTube and terrestrial television

    [1]

    In October, the agency launched Zeroichi TV and began its first terrestrial monthly television program, Zeroichi Familia wa Homeraretai, on MBS TV.

  • 2021

    First male affiliate signed

    [1]

    01familia signed Ura Nanase, identified in the reference material as its first male affiliate.

  • 2015

    Agency established

    [1]

    01familia was established in Japan with an all-female roster of models, tarento, actresses, and race queens.

  • Weekly Playboy Hijack

    [1]

    Affiliated talents filled all of the photo-spread pages in issue 9 of Weekly Playboy, an event the agency characterized as the magazine’s first complete photo-page takeover by a single company.

Products and positioning

A Japanese talent-management agency built around a recognizable, collectively marketed roster of models and entertainment personalities, with activity spanning editorial media, television, and online video.

  • Professional services · 2015

    Talent representation

    01familia represents entertainment professionals including models, tarento, actresses, and race queens. Its documented model emphasizes roster development and exposure across print, television, and online media.

  • Digital media · 2021

    Zeroichi TV

    Zeroichi TV is 01familia’s official YouTube channel, launched in October 2021 as an owned digital outlet for agency-related video content and talent exposure.

  • Television program · 2021

    Zeroichi Familia wa Homeraretai

    A monthly terrestrial television program associated with 01familia. The title translates approximately as “01familia Wants to Be Praised,” and the program aired on MBS TV beginning in October 2021.

Marketing campaigns

  • 2021Zeroichi Hijack

    Japan

    A further collective 01familia talent feature appeared in the March 2021 special edition of B.L.T.

    Outcome. The feature extended the agency’s roster-based magazine promotion model into another major Japanese publication.

  • Weekly Playboy Hijack

    Japan

    01familia coordinated an agency-wide appearance in Weekly Playboy issue 9, with affiliated talents occupying all of the publication’s photo-spread pages.

    Outcome. The feature gave the agency unusually broad editorial visibility and was presented as the first time a single company had dominated all of the magazine’s photo pages.

Brand decisions

  • 2021

    Launch of Zeroichi TV and MBS television programProduct launch

    Background

    01familia had built visibility through talent representation and coordinated magazine features, and then expanded its branded media presence.

    Action taken

    In October 2021, the agency launched the official YouTube channel Zeroichi TV and its first terrestrial monthly television program, Zeroichi Familia wa Homeraretai, on MBS TV.

    Aftermath

    The move broadened the agency’s platforms from talent bookings and print exposure to owned online video and branded terrestrial television.

  • 2021

    Expansion beyond the all-female rosterStrategy

    Background

    01familia was established with an all-female roster.

    Action taken

    The agency signed Ura Nanase in October 2021 as its first male affiliate.

    Aftermath

    The signing marked a broadening of the agency’s representation scope, although the available material does not document subsequent roster or business results.

Sources1 sources

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