Hongmao Medicinal Liquor

Hongmao Medicinal Liquor (鸿茅药酒) is a Chinese medicinal-liquor brand associated with Inner Mongolia. Its official company website traces the product’s origin to 1739, during the Qianlong era of the Qing dynasty, when it says the liquor was created in Chanhanying, Liangcheng. The brand’s long history is central to its presentation as a traditional Chinese medicine product and as a “China Time-honored Brand.” The company also describes its liquor-preparation craft as part of its cultural heritage. The brand’s core offering is Hongmao Medicinal Liquor, a traditional Chinese patent medicine. The company describes its corporate business as centered on medicinal liquor and says its activities bring together production, research, marketing, and service. The official history records the product’s inclusion in a national Chinese patent-medicine standard, regulatory approvals, and designation as a Class A over-the-counter medicine. The website does not provide a full current product catalogue in the supplied material, so no additional product lines are specified here. The product is associated with Inner Mongolia Hongmao Pharmaceutical Co., Ltd., located in Hongmao Town, Liangcheng County, Ulanqab, Inner Mongolia. The company says a local state-owned Hongmao liquor factory was established in 1962; after periods of difficulty, the business was reorganized in October 2006. Its company page records a 2017 renaming to Inner Mongolia Hongmao Guoyao Co., Ltd. The supplied material does not establish the present ultimate owner or provide enough information to determine a stock-market listing status. The company describes domestic China as the brand’s current context and says Hongmao Medicinal Liquor was exported to more than 20 countries and regions in the 1970s. It also cites its historical presence in the Qing imperial tribute system and as a Republican-era product of Suiyuan. These are company-reported historical descriptions, rather than independently corroborated claims in the supplied evidence. The brand’s present-day public activity, as reflected on its official website, includes heritage and craft storytelling, industry events, consumer and partner visits, and cultural or community initiatives.

The company traces Hongmao Medicinal Liquor’s origins to 1739, the fourth year of the Qianlong reign, and says it was created in Chanhanying in what is now Liangcheng County, Inner Mongolia. The supplied official account presents this origin as the beginning of a long-running medicinal-liquor tradition. It also describes the liquor as having been a Qing-era imperial tribute and a well-known product of Suiyuan during the Republican period; these descriptions are reported by the company and are not independently substantiated by the supplied material. A 1934 Suiyuan provincial government publication, as summarized on the company’s history page, documented the product’s production and sales. In 1962, a locally state-owned Hongmao liquor factory was established in Liangcheng. The company’s timeline says that in 1973 the name “Hongmao Liquor” replaced “Hongmao Wine” in connection with exports. In 1974, the product was exported to more than 20 countries and regions, including Malaysia, Singapore, Japan, North Korea, Mongolia, Hong Kong, and Macao. The company page records the product’s regulatory and standards history in the modern era. It says that the product was approved by the former Inner Mongolia health authority in 1992, entered the Ministry of Health’s Chinese patent-medicine standards collection in 1997, and received a nationally reissued drug approval number in 2002. In 2003 it passed selection as an over-the-counter medicine and was listed as a Class A OTC drug. The company says the Hongmao brand was recognized as a China Time-honored Brand and a China Well-Known Trademark in 2011. In 2014, its liquor-preparation craft was included in the fourth batch of the national representative list of intangible cultural heritage projects. In 2016, the product was approved as a nationally protected geographical-indication product, and the company received the Ulanqab Mayor’s Quality Award. The corporate history is distinct from the product’s claimed 1739 origin. The company says that after the 1962 state-owned factory, the enterprise went through several rises and setbacks and had been inactive and close to failure before a restructuring in October 2006. The company describes the post-restructuring business as rebuilding and growing into a nationally known pharmaceutical enterprise in a minority region. Its page records a 2017 company-name change to Inner Mongolia Hongmao Guoyao Co., Ltd. and says the Hongmao Town administrative designation was established that year. In 2022, the company received recognition as a “specialized, refined, distinctive and innovative” small or medium-sized enterprise from the Inner Mongolia industry and information-technology authority. In its current presentation, the company describes itself as a modern pharmaceutical manufacturer combining production, research, marketing, and service, with medicinal liquor as its core business. It emphasizes research capacity, quality management, heritage craft, and public-facing health and cultural activity. The supplied sources show ongoing official communications and events, but do not establish the company’s current ultimate ownership, executive leadership, or public-listing status.

• 2022

  Recognized as a specialized, refined, distinctive and innovative SME

• 2017

  Company renamed and Hongmao Town established

• 2016

  Geographical-indication protection and quality award

• 2014

  Preparation craft added to national intangible cultural heritage list

• 2011

  Time-honored brand and well-known trademark recognitions

• 2006

  Company restructuring

• 2003

  Selected as a Class A over-the-counter medicine

• 2002

  National drug approval number reissued

• 1997

  Included in a Ministry of Health Chinese patent-medicine standards collection

• 1992

  Approved by the former Inner Mongolia health authority

• 1974

  Exports to more than 20 countries and regions

• 1973

  Name changed from Hongmao Wine to Hongmao Liquor

• 1962

  Local state-owned factory established

• 1934

  Production and sales recorded in a Suiyuan publication

• 1739

  Company-traced origin of Hongmao Medicinal Liquor

A heritage Chinese medicinal-liquor brand associated with traditional Chinese medicine, Inner Mongolian cultural heritage, and the company’s “China Time-honored Brand” identity.

• Hongmao Medicinal Liquor

  The company’s principal medicinal-liquor product, described as a Chinese patent medicine and a Class A over-the-counter medicine.

• 2018

  Doctor arrested across provinces for criticizing the medicinal liquor, sparking disputes over advertising and legal procedure

  In 2018, doctor Tan Qindong was arrested across provincial lines after criticizing Hongmao medicinal liquor online, triggering controversy over the liquor's advertising, reputation-defense litigation, and criminal procedure. Prosecutors returned the case for supplementary investigation and changed the coercive measures, and the doctor was released on bail pending trial; drug regulators required the company to explain advertising and medication-safety issues. The initial charge of damaging commercial reputation was not treated as a conviction.

  Source

Read more

• Hongmao brand and heritage activities
• Consumer and partner visits to the production center

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