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Amap

Amap (Gaode) is China's leading digital map, navigation and location-based services platform, operated by Alibaba Group.

Last updated October 29, 2026

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Overview

Amap, known in Chinese as Gaode (高德), is a Chinese digital mapping, navigation and location-based services platform. It is best known to consumers through the Gaode Map mobile app, which provides turn-by-turn driving, walking and public-transit navigation, real-time traffic information, points-of-interest search, ride-hailing aggregation and in-app booking of taxis and other mobility services. The brand is one of the two dominant consumer map applications in mainland China and is a core asset of Alibaba Group's local-services ecosystem. The business originated as AutoNavi, a Chinese mapping and navigation technology company founded in the early 2000s that supplied digital map data and navigation software to automotive and mobile customers. AutoNavi became a publicly listed company on Nasdaq before being taken private and acquired by Alibaba Group, after which the consumer-facing brand was consolidated under the Gaode name. Under Alibaba, Amap has been positioned less as a pure map utility and more as a "mobility and local-life" gateway: it aggregates third-party ride-hailing supply, integrates public transport and payment through Alipay, and connects users to nearby restaurants, shops, charging stations and other local services. Amap's revenue model rests on a mix of enterprise map-data licensing to automakers and internet companies, advertising and marketing services inside the app, and commissions and referral fees from mobility and local-services partners. Its competitive position depends on the depth and freshness of its map data, its traffic and routing algorithms, and its integration with Alibaba's commerce, payment and logistics assets. The brand is a household name among Chinese drivers and smartphone users and is routinely ranked among the country's most-used navigation apps. Because the supplied evidence for this entry concerns unrelated automotive news and does not describe Amap, the details above are drawn from well-established public knowledge of the brand; specific figures, dates and executive names that could not be verified have been omitted rather than guessed.

History

Amap's corporate lineage begins with AutoNavi (高德软件), a Chinese mapping-technology company established in the early 2000s that built digital map databases and navigation software. AutoNavi supplied map data and navigation products to automotive OEMs, portable navigation device makers and, later, smartphone platforms, and it obtained the mapping and navigation service qualifications required to operate in China, a regulated market where digital map production is licensed. AutoNavi listed its shares on the Nasdaq stock market, giving it capital to expand its map coverage and its automotive and mobile businesses. As smartphones spread in China, the company shifted its center of gravity from in-car navigation and licensed data toward a free consumer mobile app, where scale and daily usage became the strategic priority rather than per-unit software sales. Alibaba Group acquired AutoNavi, taking the company private and folding it into its ecosystem. The consumer brand was consolidated as Gaode Map (高德地图), and the app was progressively integrated with Alibaba's payment, commerce and local-services assets. This period also saw the map app repositioned from a navigation utility into a broader mobility platform: it began aggregating third-party ride-hailing fleets rather than operating vehicles itself, added taxi calling, and connected users to nearby merchants, charging networks and other local services. Competition in Chinese consumer mapping has been intense, with the market dominated by a small number of large platforms backed by major internet groups. Amap's response has been to lean on data quality, traffic and routing accuracy, and ecosystem integration, while monetizing through enterprise map-data licensing, advertising and partner commissions. The brand remains one of the most widely installed navigation apps in China and a strategic component of Alibaba's local-services strategy.

  • AutoNavi (高德软件) founded as a Chinese digital mapping and navigation technology company.

  • AutoNavi lists its shares on Nasdaq.

  • Alibaba Group acquires AutoNavi and takes the company private.

  • Consumer brand consolidated as Gaode Map (高德地图) and integrated with Alibaba's payment and local-services ecosystem.

  • App expands from navigation into aggregated ride-hailing and local-services discovery.

Products and positioning

Mass-market consumer navigation and mobility gateway in China, monetized through map-data licensing, in-app advertising and local-services referrals.

  • Gaode Map (Amap) mobile app

    Free consumer navigation app offering driving, walking and transit routing, real-time traffic, POI search and in-app mobility booking.

  • Enterprise map data and navigation licensing

    Digital map databases and navigation software licensed to automotive OEMs and internet companies.

  • Ride-hailing aggregation

    Aggregates third-party ride-hailing supply and taxi services within the map app.

Recent events

  • Amap updates support for iPhone Duo[2]

    Reported:

    Amap announced that its app had been optimized for iPhone Duo, and said users could experience the update by updating the app to the latest version.

  • Amap announces split-screen navigation for foldable iPhone[2]

    Reported:

    Amap announced that it would soon launch a split-screen navigation feature designed for foldable iPhones, showing lane-level guidance alongside the farther route and traffic conditions.

  • Amap releases ABot-Recon streaming 3D reconstruction model[3]

    Reported:

    Alibaba's Amap released ABot-Recon, described as the first ten-thousand-frame-level streaming 3D reconstruction model without long-range dependency, using only 12 consecutive local frames to reconstruct 3D scenes in real time. The company said it reduces peak GPU memory to about 6.71GB, roughly one third of comparable models, and achieves 24.45 FPS on the KITTI-02 benchmark, 1.24 times the inference speed of representative methods, with average trajectory error 40.6% lower than LingBot-Map on the Oxford Spires benchmark. Inference and evaluation code and weights were open-sourced on GitHub and a demo area launched on ModelScope.

  • Amap launches medicine-delivery mini program[4]

    Reported:

    Amap launched a “medicine delivery to your door” mini program.

Sources7 sources

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