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Qingshi

Qingshi is the food brand of Qingdao Foods Co., Ltd., a Qingdao-based food manufacturer known for biscuits and a range of other packaged foods.

Last updated October 12, 2026

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Overview

Qingshi is the consumer-facing food brand associated with Qingdao Foods Co., Ltd. The company traces its beginnings to January 1950, when the Cangkou Food Department of the Qingdao Supply and Marketing Cooperative opened on Shengping Road in Qingdao. The enterprise later became Qingdao Food Factory, and in November 1992 the factory was reorganized as a joint-stock company. Qingdao Foods is headquartered at Siliuzhongzhi Road 2 in Licang District, Qingdao, Shandong. The company makes packaged foods across several categories. Its products include biscuits and other baked foods, peanut products such as peanut butter, red bean products and fillings, chocolate and confectionery, noodles and flour, and snack foods. Its official product pages highlight classic calcium-milk biscuits, gift-box assortments, oatmeal, peanut butter, leisure biscuits, and red bean paste products. The company states that it produces more than 100 varieties across six broad product categories. The classic calcium-milk biscuit is a prominent part of the brand’s history: the first Qingshi calcium-milk biscuit was introduced in 1961. Qingshi products are sold throughout China and the company reports that they are also exported overseas. The company describes the Qingshi trademark as a recognized China Time-Honored Brand. Its stated purpose is to produce health and happiness, and its stated vision is to build a modern food manufacturer with a nationally influential brand, with consumer health and long-term development as priorities. Qingdao Foods was listed on the National Equities Exchange and Quotations in 2017 and later listed on the Shenzhen Stock Exchange main board in October 2021 under stock code 001219. The supplied company profile names Su Qinglin as its legal representative. The available evidence does not identify a parent company or ultimate owner.

History

Qingshi’s corporate history begins in January 1950, in the early postwar period in Qingdao. According to the company’s official chronology, the Qingdao Supply and Marketing Cooperative’s Licang office established the Cangkou Food Department at 46 Shengping Road. In 1954, the operation moved to 127 Yunnan Road. In 1958, following approval from the Qingdao Handicraft Industry Administration, it was renamed Qingdao Food Factory, marking a new phase of development. A key product milestone came in 1961, when the first Qingshi calcium-milk biscuit was produced. The company’s chronology also notes that in the 1970s, after the start of reform and opening-up, Qingshi introduced foreign equipment to expand production. The available company account presents this investment as an important foundation for later growth. In November 1992, Qingdao Food Factory was reorganized as Qingdao Foods Co., Ltd. The company profile gives 21 November 1992 as the joint-stock company establishment date. In 1999, it selected a site in Chengyang District for a new industrial park, with two factory buildings and four modern biscuit production lines. In 2006, the company moved to its current address at 2 Siliuzhongzhi Road, completing the relocation of its older industrial operation. Qingdao Foods joined the National Equities Exchange and Quotations in March 2017 under stock code 872387. The company’s chronology records several developments in 2018, including selection as a food supplier for the Shanghai Cooperation Organisation Qingdao Summit and recognition in Shandong manufacturing and biscuit-industry honors. In 2019, Qingshi introduced premium gift products, including Belgian-style biscuits in a tin and a “Years Remembered” calcium-milk biscuit tin, along with black sesame calcium-milk biscuits and breakfast biscuits in multiple flavors. The company later moved from the NEEQ listing to the Shenzhen Stock Exchange main board, where it listed in October 2021 as Qingdao Foods, stock code 001219. Its current business spans biscuits and baked foods, peanut products, red bean products, chocolate and confectionery, noodles and flour, and snack foods. The company says its products are sold across China and exported overseas, and describes the Qingshi trademark as a China Time-Honored Brand. Its stated purpose is to produce health and happiness, and its stated vision emphasizes building a modern food producer with a nationally influential brand.

  • Cangkou Food Department established

  • Operation moved to Yunnan Road

  • Renamed Qingdao Food Factory

  • First Qingshi calcium-milk biscuit produced

  • Reorganized as a joint-stock company

  • New industrial park developed in Chengyang

  • Moved to Siliuzhongzhi Road

  • Listed on the NEEQ

  • Selected as a Qingdao Summit food supplier

  • Introduced premium gift and biscuit products

Products and positioning

A long-established Qingdao food manufacturer and consumer food brand, with biscuits—especially calcium-milk biscuits—at the center of its heritage and a broader packaged-food portfolio.

  • Classic calcium-milk biscuits

    A signature biscuit line whose first product the company dates to 1961.

  • Gift-box and tin biscuit assortments

    Gift offerings include Belgian-style biscuits in a tin and “Years Remembered” calcium-milk biscuits in a tin.

  • Oatmeal

    Shown as a Qingshi product series on the official product page.

  • Peanut butter

    Part of the company’s peanut-products range.

  • Red bean paste products

    A product series listed on the official product page.

  • Leisure biscuits

    A biscuit category featured among the company’s product series.

Controversies

Brand decisions

  • Corporate restructuringOther
  • Shenzhen Stock Exchange main-board listingOther

Sources5 sources

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