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雙妹 is a Chinese beauty brand under Shanghai Jahwa, described as inheriting Eastern beauty secrets and offering skincare with a 'timeless beauty' positioning.
Last updated September 15, 2026
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Overview
雙妹 is a beauty brand listed among the brands of Shanghai Jahwa (上海家化). According to its brand introduction on the Jahwa website, 雙妹 draws on Eastern beauty secrets, selects rare plant extracts from East and West, and combines them with modern technology, aiming to provide Eastern women with beauty solutions that blend modern and classic, traditional and fashionable, international vision and classic expression. The brand states it has long pursued efficacy, skin feel and fragrance, and describes emotional skincare as a path it will pursue in the future, offering anti-aging solutions while bringing healing and soothing pleasure. Its slogan is '东情西韵 传世之美'.
History
The Jahwa brand page for 雙妹 presents the brand as drawing on Eastern beauty secrets, selecting rare plant extracts from East and West and combining them with modern technology. It states the brand holds the original intention of providing Eastern women with skincare 'timeless beauty', and that for a century 雙妹 has pursued efficacy, skin feel and fragrance. It describes emotional skincare as a path the brand will pursue in the future, offering anti-aging solutions while bringing healing and soothing pleasure. Brand news items on the same page include a 2018 item marking '平安30th × 雙妹120th' and a 2023 item referring to '百年雙妹' collaborating with the Shanghai Museum.
Products and positioning
Marketing campaigns
Sources4 sources
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