Arawana Noodles

Arawana Noodles (金龙鱼挂面) is a Chinese packaged-noodle brand marketed under the Arawana / Jinlongyu umbrella, one of the most widely recognized food brands in mainland China. The brand covers dried noodles (挂面) and instant noodles (方便面), sold through supermarkets, hypermarkets, convenience stores, and e-commerce channels across the country. It sits within the broader Arawana portfolio of rice, cooking oil, flour, and condiments, which is owned by Yihai Kerry Arawana Holdings Co., Ltd., the China-focused subsidiary of Singapore-listed agribusiness group Wilmar International. The Arawana name is best known in China for edible oils and rice, and the noodle line extends that household trust into the staple-food aisle. Products are typically positioned around quality wheat flour, clean labeling, and everyday family cooking, with variants such as plain wheat noodles, egg noodles, and quick-cooking instant formats. Because the parent group also operates flour milling and grain processing, the noodle business benefits from vertical integration in raw materials and distribution. Yihai Kerry Arawana Holdings is listed on the Shenzhen Stock Exchange, giving the Arawana brand group access to public capital markets while remaining controlled by Wilmar International. The noodle category is highly competitive in China, with both national brands and regional dried-noodle specialists, and Arawana competes on brand recognition, retail reach, and supply-chain scale rather than on a single flagship SKU. This dossier treats Arawana Noodles as a product brand within the Arawana/Jinlongyu commercial family. It is distinct from any non-brand uses of the name and should be understood as a packaged-food trademark rather than a company in its own right.

Arawana Noodles is a product line within the Arawana (Jinlongyu) brand family developed by Yihai Kerry, the China arm of Wilmar International. Wilmar, founded in 1991 and headquartered in Singapore, grew into one of Asia's largest agribusiness groups, with operations spanning oil palm plantations, edible oils, grains, and consumer packaged foods. Its China business, Yihai Kerry, built the Arawana brand into a leading name in edible oils and rice, and later extended the brand into flour-based staples including noodles. The noodle line reflects a broader strategy of leveraging the Arawana trademark across the Chinese kitchen: cooking oil, rice, flour, condiments, and noodles. By the 2010s the group had become a major integrated food player in China, and in 2020 Yihai Kerry Arawana Holdings listed on the Shenzhen Stock Exchange, raising capital to expand capacity and brand building. The noodle category, including both dried noodles and instant noodles, is a natural adjacency because the group already mills flour and controls much of the supply chain. Specific launch dates for individual Arawana noodle SKUs are not documented in the available evidence, and this dossier does not assert them. What is clear is that the brand operates in the mainstream packaged-noodle segment in China, competing with established national and regional noodle makers. The brand's history is therefore best understood as part of the Arawana/Jinlongyu consumer-goods story rather than as an independent corporate timeline.

• Wilmar International, the parent group, is founded and later becomes a major Asian agribusiness.

• Yihai Kerry builds the Arawana (Jinlongyu) brand into a leading Chinese edible-oil and rice name.

• Arawana brand extends into flour-based staples including dried and instant noodles.

• Yihai Kerry Arawana Holdings lists on the Shenzhen Stock Exchange (300999).

• Arawana dried wheat noodles

• Arawana egg noodles

• Arawana instant noodles

1. 1Wilmar International official sitewilmar.com.cn