D.Phone
Dixintong is a Chinese consumer electronics retail brand.
Last updated October 13, 2026
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Overview
D.Phone (迪信通) is a Chinese specialty retailer of consumer electronics, primarily mobile phones, accessories, and related services. Founded in 1993 and headquartered in Beijing, the company grew into one of China's largest independent mobile phone retail chains, operating thousands of stores across major cities and lower-tier markets. Its business spans physical retail, operator partnerships, value-added services, and online sales through its own platform and third-party marketplaces. The brand is known for its broad network of D.Phone stores, which sell handsets from major brands such as Apple, Huawei, Xiaomi, Samsung, and OPPO, alongside accessories, SIM cards, and repair services. D.Phone has also pursued omnichannel strategies, integrating offline stores with e-commerce and mobile applications. The company was listed on the Hong Kong Stock Exchange under the ticker 6188.HK, giving it access to capital for expansion, though it has faced intense competition from online retailers and operator-owned channels. Over the years, D.Phone has adapted to shifting market dynamics, including the rise of e-commerce, changing smartphone replacement cycles, and the growth of new retail formats. It remains a recognizable name in China's electronics retail sector, with a focus on customer service, after-sales support, and partnerships with telecom carriers. The brand's official website, dphone.com.cn, serves as a portal for product information, store locations, and online shopping.
History
D.Phone was founded in 1993 in Beijing as a mobile phone retailer, at a time when China's telecommunications market was beginning to open up and demand for mobile handsets was growing rapidly. The company expanded its store network across major Chinese cities, becoming one of the country's largest independent mobile phone retail chains. Its early growth was driven by partnerships with telecom operators and handset manufacturers, as well as a focus on customer service and after-sales support. During the 2000s, D.Phone continued to scale, opening thousands of stores and building a recognizable brand in the consumer electronics retail sector. The company diversified into value-added services, including mobile phone repairs, accessories, and operator contract sales. It also invested in logistics and supply chain capabilities to support its nationwide footprint. In 2014, D.Phone Group listed on the Hong Kong Stock Exchange (ticker 6188.HK), raising capital to further expand and upgrade its retail operations. The listing marked a significant milestone, providing the company with greater visibility and resources. However, the subsequent years brought challenges from the rapid rise of e-commerce platforms such as JD.com and Tmall, which reshaped consumer electronics buying behavior in China. D.Phone responded by developing its own online store and omnichannel strategies, integrating physical locations with digital sales and services. The company also faced intense competition from operator-owned retail channels and brand-direct stores. In response, it focused on new retail concepts, including smaller format stores and partnerships with technology brands. D.Phone has continued to operate a substantial store network, though the overall retail landscape has shifted toward online and experience-driven formats. The brand remains active in China's electronics retail market, with its website serving as a key touchpoint for customers.
- 2014
D.Phone Group listed on the Hong Kong Stock Exchange (ticker 6188.HK).
- 1993
D.Phone founded in Beijing as a mobile phone retailer.
Products and positioning
Mobile phones
Sales of smartphones and feature phones from major brands.
Accessories
Phone cases, chargers, earphones, and other accessories.
Repair and after-sales services
In-store repair and support services for mobile devices.
Controversies
Recent events
Zhuhai Huafa entity agrees to acquire a stake in D.Phone[4]
D.Phone reported that its transferors, Dier Tong and D.Phone Technology, together with the Liu family, entered into a share purchase agreement with Zhuhai Huafa Entity Industry on January 29, 2021. The agreement provides for the conditional purchase of shares; after completion, the buyer would be required to make a conditional general cash offer for all outstanding domestic and H shares.
58 Tongzhen and D.Phone reach strategic cooperation[5]
58 Tongzhen and D.Phone met to discuss strategic cooperation focused on developing the county and township market. The companies said they would explore cooperation in multiple areas, including county-level sites, joint promotion and product sales.
Sources5 sources
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