Karuizawa Shoji Co., Ltd.
A Karuizawa-based real estate company offering rental and sales brokerage, property management, insurance, inheritance and renovation services for the resort town of Karuizawa, Nagano.
Last updated September 27, 2026
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Overview
Karuizawa Shoji Co., Ltd. (軽井沢商事株式会社) is a Japanese real estate company headquartered at 5-7 Naka-Karuizawa, Karuizawa-machi, Kitasaku-gun, Nagano Prefecture. It was established on 8 June 1963 and is licensed as a real estate transaction business by the Nagano Prefectural Governor (license no. Nagano (17) No. 000167). The company is led by representative Tsuchiya Takahiro, who describes himself as the third-generation head of the business, having taken over in 2016. The firm's core business is residential real estate in and around Karuizawa, a well-known highland resort area. Its website lists rental properties and properties for sale, with sample listings such as a 2LDK / 51.04 m² unit at 72,000 yen per month and a 3DK / 57.48 m² unit at 63,000 yen per month, both about a 10-minute walk from Naka-Karuizawa Station. Beyond simple brokerage, the company presents itself as a broad lifestyle and asset-management partner for the Karuizawa area, covering rental management, sales, insurance, tax, financial planning, inheritance, construction, reform and renovation, and design. Karuizawa Shoji also serves property owners, offering columns and guidance on rental management topics such as large-scale repair planning, the pros and cons of owners living near their properties, terrain considerations for buildings, and renting out older properties. It recruits staff for rental administration, fire-insurance navigation and maintenance roles, and it maintains an active social media presence, including TikTok videos under the handle @karuizawa.shouji that show parking guidance, parking changes and winter maintenance issues such as broken water heaters. The company's stated mission is to act as a leader in Karuizawa living, to be a model rental management company for the area, and to contribute to the townscape and community through high-quality information provision and property maintenance. It positions itself against the image of a mere real estate agent, emphasizing passion, human connection and a desire to make Karuizawa life smile. Its services and communications are aimed at renters, home buyers, landlords, craftsmen and companies, sellers, second-home buyers and managers, and people dealing with generational change or inheritance.
History
Karuizawa Shoji Co., Ltd. was established on 8 June 1963 in Karuizawa, Nagano Prefecture, a highland resort town that grew as a summer retreat and residential area. The company has operated as a local real estate business for decades, and its current representative, Tsuchiya Takahiro, states that he took over as the third-generation head in 2016. In his message on the company website, he describes how the business has expanded from rental management into a wide range of related services, including leasing, sales, insurance, tax, financial planning, inheritance, construction, reform and renovation, and design. The company holds a real estate transaction business license from the Nagano Prefectural Governor, number Nagano (17) No. 000167. Its office is located at 5-7 Naka-Karuizawa, Karuizawa-machi, Kitasaku-gun, Nagano 389-0112, near Naka-Karuizawa Station. The website presents current rental listings, such as a 2LDK / 51.04 m² unit at 72,000 yen per month and a 3DK / 57.48 m² unit at 63,000 yen per month, both about a 10-minute walk from Naka-Karuizawa Station. Over time, Karuizawa Shoji has broadened its role to serve not only tenants and buyers but also landlords, sellers, second-home owners and managers, and people dealing with inheritance or generational change. It publishes owner-oriented columns on rental management topics, including large-scale repair planning, whether owners should live near their properties, terrain considerations for buildings, and renting out older properties. It also recruits for roles in rental administration, fire insurance navigation and maintenance. The company maintains a digital presence through its website and social media, including TikTok videos under the handle @karuizawa.shouji that cover practical topics such as parking guidance, parking changes and winter maintenance issues like broken water heaters. Its stated mission is to be a leader in Karuizawa living, to be a model rental management company for the area, and to contribute to the townscape and community through high-quality information provision and property maintenance.
- 2016
Tsuchiya Takahiro states he took over as third-generation head of the business.
- 1963
Company established on 8 June 1963.
Products and positioning
A local, relationship-driven real estate and lifestyle partner for Karuizawa, aiming to be a model rental management company and to contribute to the townscape.
Rental property brokerage
Matching tenants with rental properties in the Karuizawa area.
Property sales brokerage
Brokerage for buying and selling real estate in Karuizawa.
Rental property management
Management services for landlords, including maintenance and owner support.
Fire insurance navigation
Guidance on fire insurance for properties.
Real estate inheritance consultation
Support for inheritance and generational change of real estate.
Reform and renovation
Construction, reform, renovation and design services for properties.
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