Range Rover

Range Rover is the flagship luxury SUV nameplate of the British off-road marque Land Rover, which is part of JLR (Jaguar Land Rover). The Range Rover was introduced in 1970 as a more refined, passenger-oriented companion to the utilitarian Land Rover Series vehicles, and it quickly became the defining product of the brand: a large, four-wheel-drive vehicle that paired genuine off-road engineering with comfort and styling associated with premium cars. Over the decades the Range Rover evolved into a family of models rather than a single vehicle. The core Range Rover remains the flagship, while the Range Rover Sport, Range Rover Velar and Range Rover Evoque extend the nameplate into sportier and more compact segments. These vehicles are sold globally through Land Rover's dealer network, positioned at the top of the premium SUV market against German and other luxury rivals. Ownership of the brand has changed several times. Land Rover was owned by BMW in the 1990s, then sold to Ford in 2000, and in 2008 Ford sold Jaguar Land Rover to India's Tata Motors. Today Range Rover models are produced by JLR, with the main Range Rover assembly historically associated with the Solihull plant in England. The brand's marketing emphasizes British design, craftsmanship, all-terrain capability and, more recently, electrification, with plug-in hybrid and battery-electric variants being introduced across the range. Range Rover occupies a distinctive position: it is one of the few luxury nameplates with authentic off-road heritage, and it has become a cultural symbol of premium motoring. Its customer base spans private buyers, corporate fleets and celebrity owners, and the model line has been repeatedly refreshed with new generations that add technology, connectivity and electrified powertrains while retaining the recognizable silhouette and commanding driving position.

The Range Rover was launched in 1970 by Land Rover, the British manufacturer of rugged off-road vehicles. It was conceived as a more comfortable, passenger-focused alternative to the utilitarian Land Rover Series models, combining permanent four-wheel drive and off-road ability with a level of refinement unusual for the segment at the time. Early models were two-door and became known for their blend of capability and comfort. A four-door version followed in the early 1980s, broadening the vehicle's appeal to families and premium buyers. The Range Rover's reputation grew through its use in expeditions and by affluent customers, and it became a status symbol in markets such as the United Kingdom, the United States and the Middle East. Ownership changed in the 1990s when BMW acquired the Rover Group, including Land Rover. BMW later sold Land Rover to Ford in 2000, and Ford integrated it with Jaguar to form Jaguar Land Rover. In 2008, Ford sold Jaguar Land Rover to Tata Motors of India, which remains the owner today. Under Ford and then Tata ownership, the Range Rover line expanded. The Range Rover Sport was introduced in the mid-2000s as a sportier derivative, and the compact Range Rover Evoque followed in 2011, bringing the nameplate into a smaller premium segment. The Range Rover Velar was added in 2017 as a design-focused mid-size model. Each generation of the core Range Rover has added technology, improved materials and, in recent years, electrified powertrains including plug-in hybrids and a planned battery-electric version. Production of the core Range Rover has long been associated with JLR's Solihull plant in England, and the brand continues to be marketed globally as a British luxury off-roader. The Range Rover name has become one of the most recognized in the premium SUV category, and the model line remains the flagship of the Land Rover portfolio.

• 2017

  Range Rover Velar added to the line-up.

• 2011

  Range Rover Evoque launched.

• 2008

  Tata Motors acquires Jaguar Land Rover from Ford.

• 2005

  Range Rover Sport introduced.

• 2000

  Ford buys Land Rover from BMW and forms Jaguar Land Rover.

• 1994

  BMW acquires Rover Group, including Land Rover.

• 1981

  Four-door Range Rover introduced.

• 1970

  Range Rover launched by Land Rover.

Luxury SUV with authentic off-road heritage, positioned at the top of the premium SUV market.

• Range Rover

  Full-size flagship luxury SUV.

• Range Rover Sport

  Sportier derivative of the Range Rover.

• Range Rover Velar

  Design-focused mid-size luxury SUV.

• Range Rover Evoque

  Compact luxury SUV.

• 2026-08-13

  Land Rover Range Rover SV Feicui Edition debuts globally, limited to one unit in China[3]路虎揽胜SV翡萃版全球首发，全国限量一台auto.zol.com.cn

  Reported: 2026-08-13

  Land Rover launched the Range Rover SV 4.4 V8 four-seat long-wheelbase Rechord Series Feicui Edition on August 13, 2026, with only one unit offered in China. The model features a dual-tone gradient paint finish, 24K gold Range Rover badging, and a 4.4-liter twin-turbo V8 producing 615 horsepower, priced at 3.719 million yuan MSRP / 3.818 million yuan direct sale price.

1. 1Range Rover — Wikipediaen.wikipedia.org
2. 2Land Rover official websitelandrover.com
3. 3路虎揽胜SV翡萃版全球首发，全国限量一台auto.zol.com.cn