Sailun Tyre

Sailun Tyre is the flagship tyre brand of Sailun Group Co., Ltd., a Chinese tyre manufacturer headquartered in Qingdao, Shandong. The brand covers passenger car tyres, light truck and SUV tyres, truck and bus radial tyres, off-the-road (OTR) tyres, and increasingly electric-vehicle-oriented and high-performance products. Sailun has grown from a domestic Chinese producer into an export-oriented group with manufacturing bases in China and overseas, including facilities in Vietnam and Cambodia, and it sells through distributors, retail chains, and original-equipment relationships in North America, Europe, the Middle East, Africa, Latin America, and Southeast Asia. The company behind the brand, Sailun Group, is listed on the Shanghai Stock Exchange and has pursued an aggressive internationalisation strategy, building overseas plants to serve export markets and to mitigate trade barriers such as anti-dumping and countervailing duties on Chinese tyres. Sailun is known in the industry for investing in research and development, including rubber compounding and the use of liquid-phase mixing technology, and for sponsoring motorsport and other marketing activities to raise brand awareness in replacement markets. In the global tyre industry, Sailun competes primarily in the value and mid-tier segments, alongside other fast-growing Chinese and Asian tyre makers, while also expanding into higher-value segments with performance and EV tyres. Its product portfolio is marketed under the Sailun brand and related sub-brands, and the group also has interests in other tyre-related businesses. The brand's presence is strongest in the replacement market, where price competitiveness and expanding distribution have driven growth, while original-equipment fitments have increased as quality perceptions improve. Because the supplied evidence is limited to a short seed description, this dossier relies on well-established public facts about Sailun as a commercial tyre brand and its parent group. Details such as exact production capacities, financial results, and plant-level data should be verified against the company's official disclosures.

Sailun Group was established in China in the early 2000s, at a time when Chinese tyre manufacturing was expanding rapidly on the back of domestic vehicle growth and export demand. The Sailun brand was developed as the group's principal tyre marque, initially focused on truck and bus radial tyres and passenger car tyres for the domestic Chinese market and for export. During the 2000s and 2010s, Sailun expanded its production capacity and distribution reach. The group listed on the Shanghai Stock Exchange, giving it access to capital for capacity expansion and research and development. A key strategic move was the establishment of manufacturing outside China, notably in Vietnam, to serve export markets and to reduce exposure to trade measures imposed on Chinese-origin tyres by the United States and other jurisdictions. A plant in Cambodia followed as part of the same internationalisation logic. Sailun invested in tyre technology, including rubber compounding and mixing processes, and promoted its products through motorsport sponsorship and other marketing. The brand broadened from commercial vehicle tyres into a full range including passenger, SUV, winter, high-performance, and off-the-road tyres. As global demand for electric vehicles grew, Sailun also developed tyres aimed at EV requirements such as low rolling resistance and reduced noise. By the 2020s, Sailun had become one of the larger Chinese tyre makers by revenue and had a significant international sales footprint, competing in the value and mid-tier segments of the global replacement tyre market. The group continued to invest in overseas capacity and brand-building, while facing industry-wide pressures including raw material costs, trade policy, and intense competition. This history is based on well-established public information about Sailun as a commercial tyre brand and its parent group; specific dates, capacities, and financial figures should be confirmed with official company sources.

• 2002

  Sailun Group founded in China.

• Listed on the Shanghai Stock Exchange.

• Established manufacturing in Vietnam.

• Established manufacturing in Cambodia.

• Passenger car tyres

• Truck and bus radial tyres

• Off-the-road tyres

• EV tyres

• 2015

  Sailun Tire hit by US passenger vehicle tire anti-dumping probe; final duty rate 14.35%

  According to the China Trade Remedy Information Network, in the US Commerce Department's 2015 anti-dumping investigation into passenger vehicle and light truck tires from China, the preliminary rate for Sailun Group and its related exporters was corrected from 36.26% to 18.58% due to a calculation error, and the final rate was 14.35%. In addition, after the EU imposed anti-dumping and countervailing duties on truck and bus tires from China, Sailun joined a collective lawsuit, and in 2022 the General Court of the European Union annulled the duty order at first instance. Status: regulatory notification. Entity involved: Sailun Group Co., Ltd. Scope: Sailun's tire exports to the US and EU.

  Source

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• 2021.11.18

  Reported2022.01.27

  Sailun opens tire factory in Cambodia[4]赛轮在柬埔寨开设轮胎工厂autosphere.ca

  Sailun's new tire production facility in Cambodia officially opened on November 18 and began production, primarily supplying passenger and light truck tires to North America and selected European regions.

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1. 1Sailun Tyre official websitesailuntyre.com
2. 2Sailun Tire hit by US passenger vehicle tire anti-dumping probe; final duty rate 14.35%cacs.mofcom.gov.cn
3. 3Sailun Tire hit by US passenger vehicle tire anti-dumping probe; final duty rate 14.35%sto.net.cn
4. 4赛轮在柬埔寨开设轮胎工厂autosphere.ca