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Seres Auto

Seres Auto is a Chinese automotive brand focused on new-energy vehicles and associated with Seres Group.

Last updated October 14, 2026

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Overview

Seres Auto is the automotive brand associated with Chinese manufacturer Seres Group. Its business is centered on new-energy vehicles, and the supplied report distinguishes sales under the Seres Auto name from the group’s broader new-energy-vehicle production and sales figures. The report identifies Seres Auto as a significant part of the group’s vehicle business, but does not provide a full product catalogue or a founding history for the brand. The brand operates in China and is associated with Chongqing. Seres Group is its corporate parent; the group is publicly listed in Shanghai, while Seres Auto itself is a brand rather than a separately listed company. The available evidence provides a recent snapshot of vehicle sales and describes a period of product transition affecting the group’s sales mix and scale. It does not identify specific Seres Auto models, brand executives, or a brand website, so those details are not asserted here.

History

Seres Auto is the automotive brand associated with Seres Group, a Chinese vehicle manufacturer. The evidence supplied for this dossier supports its identity as an active brand in the group’s new-energy-vehicle business, but does not document the brand’s founding date, original name, early development, or individual model-launch chronology. Those historical details are therefore left unspecified rather than inferred from the history of the parent company or from other brands associated with the group. A documented recent milestone is the production-and-sales report published on October 8, 2026. It reported 25,370 Seres Auto sales for September and 227,272 cumulative sales for the year to that point. The article separately reported the group’s broader new-energy-vehicle sales and noted that product iteration and a changing sales mix affected the group’s performance. This provides evidence of Seres Auto’s commercial role within the group, but is not enough to establish a longer brand history, a particular model’s status as a flagship, or a precise market-positioning strategy.

  • September 2026 production and sales report

Products and positioning

A China-focused new-energy-vehicle automotive brand within Seres Group; the supplied evidence does not establish a more specific price or customer-positioning claim.

  • New-energy vehicles

    The supplied report identifies Seres Auto sales within the group’s new-energy-vehicle business, but does not specify the models.

Recent events

  • Seres releases September 2026 production and sales report showing YoY declines[1]

    Reported:

    On October 8, 2026, Seres announced in its September 2026 production and sales report that new energy vehicle output was 28,387 units, down 37.55% year-on-year, and sales were 29,271 units, down 34.48% year-on-year; cumulative output for the year was about 258,000 units (down 16.78%) and cumulative sales about 256,500 units (down 15.79%). Seres Auto's monthly sales were 25,370 units, down 38.50%, with year-to-date sales of 227,272 units, down 17.72%.

Sources1 sources

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