Haojue

Haojue (豪爵) is a Chinese motorcycle brand belonging to the Jiangmen Dachangjiang Group, a privately held manufacturer based in Jiangmen, Guangdong Province. Founded in the early 1990s, the brand grew alongside China's explosive two-wheeler boom and became one of the country's highest-volume motorcycle makers, competing directly with domestic rivals such as Lifan, Zongshen and Jialing as well as with Japanese joint-venture brands. Haojue's product range is centred on practical, affordable mobility: small-displacement commuter motorcycles, step-throughs, scooters and mopeds in the 100cc–250cc classes, plus a growing line of larger-displacement leisure and touring models. The brand is distributed through an extensive dealer network across China and is also exported to numerous overseas markets in Asia, Latin America, Africa and Europe, often under the Haojue name or through partner arrangements. A defining feature of Haojue's history is its long technology and manufacturing relationship with Suzuki Motor Corporation. Haojue has produced Suzuki-branded motorcycles in China through joint-venture arrangements and has drawn on Suzuki engineering and quality systems, which helped position the brand as a step above many low-cost domestic competitors in build quality and reliability. Over time Haojue has invested in its own R&D, engine platforms and design capability, presenting itself as a quality-focused Chinese brand rather than a pure low-price player. The company remains privately held and is not listed on a stock exchange. Its brand identity rests on durability, value for money and nationwide service coverage, and it is widely recognized among Chinese riders as one of the country's leading indigenous motorcycle marques.

Haojue emerged in the early 1990s, when China's economic reforms and rising household incomes created enormous demand for affordable personal transport. The brand was established under the Jiangmen Dachangjiang Group in Guangdong Province, a region that became a hub for motorcycle and parts manufacturing. Early Haojue models were small-displacement commuter machines aimed at buyers replacing bicycles, and the brand expanded rapidly through a nationwide dealer network. A pivotal development was the relationship with Suzuki Motor Corporation. Through joint-venture manufacturing in China, Haojue produced Suzuki-branded motorcycles while absorbing Japanese engineering standards, quality control practices and production management. This association gave Haojue a credibility advantage over many purely domestic competitors and shaped its reputation for reliability. Through the 2000s and 2010s Haojue consolidated its position among China's top motorcycle producers, even as the domestic market matured and many cities imposed motorcycle restrictions. The company responded by emphasizing product quality, broadening its scooter lineup and investing in its own R&D and engine development, gradually reducing dependence on licensed technology. It also pursued export growth, selling into Southeast Asia, Latin America, Africa and Europe. In the 2010s and 2020s Haojue moved upmarket with larger-displacement models aimed at leisure riders, and continued to leverage its Suzuki ties for premium and mid-size products. The brand remains privately held under Dachangjiang Group and is consistently ranked among China's leading motorcycle makers by volume.

• 2020

  Haojue pushes into larger-displacement leisure and touring motorcycles.

• 2010

  Brand expands scooter range and export footprint across Asia, Latin America and Africa.

• 2000

  Haojue consolidates position among China's highest-volume motorcycle producers.

• 1991

  Haojue brand established under Jiangmen Dachangjiang Group in Guangdong, China.

• 1990

  Haojue begins building on technology and manufacturing ties with Suzuki Motor Corporation in China.

Quality-focused, value-for-money mass-market motorcycle brand with nationwide Chinese distribution and growing export reach.

• Haojue commuter motorcycles

  Small-displacement, fuel-efficient motorcycles for daily transport in Chinese cities and rural areas.

• Haojue scooters

  Step-through scooters and mopeds for urban commuting.

• Haojue larger-displacement models

  Leisure, sport and touring motorcycles aimed at enthusiast riders.

• 2026-08-21

  Haojue launches Traveler TVL350 large scooter[1]豪爵发布旅行者TVL350大踏板finance.sina.com.cn

  Reported: 2026-08-21

  Haojue Motor officially launched the Traveler TVL350, a new large scooter with a keel-type frame designed for medium and long-distance touring, priced from 28,980 yuan for the handlebar version and 29,908 yuan for the box-and-bar version.

1. 1豪爵发布旅行者TVL350大踏板finance.sina.com.cn
2. 2豪爵发布龙骨结构TVL350大踏板，28980元起售，专为中长途摩旅打造auto.zol.com.cn