Wangluo Yuqing Magazine

Wangluo Yuqing (网络舆情, literally 'Network Public Opinion') is a Chinese magazine dedicated to monitoring and summarizing internet public opinion. It was launched on 20 June 2008 and is issued by the public opinion monitoring office of People's Daily Online (人民网舆情监测室). Its primary readership is government officials at various levels, including party, government and military leaders, for whom it serves as an internal-reference digest that organizes and summarizes online social conditions and public sentiment trends. It has been described as 'the most expensive magazine in history'. The magazine is distributed mainly in mainland China. Its official website is hosted at wlyq.peopleyuqing.com, and the site's footer identifies Beijing People Online Network Co., Ltd. (北京人民在线网络有限公司) as the copyright holder, with an address at the People's Daily New Media Building, No. 2 Jintai West Road, Chaoyang District, Beijing. The publication is therefore part of the broader People's Daily / People's Daily Online media group ecosystem. As a niche internal-reference publication, Wangluo Yuqing occupies a specialized position at the intersection of media, internet governance and public-opinion research. It is not a mass-market consumer magazine; rather, it packages analysis of online sentiment for decision-makers. The brand's identity is closely tied to the authority of People's Daily Online and its public opinion monitoring unit.

Wangluo Yuqing was founded on 20 June 2008. It was created as a public-opinion monitoring magazine issued by the public opinion monitoring office of People's Daily Online. From its inception, its target audience was government officials at all levels, including party, government and military leaders. The magazine's purpose was to collect, organize and summarize internet social conditions and public sentiment trends into an internal-reference format. It gained a reputation as 'the most expensive magazine in history'. The publication is distributed mainly in mainland China. Its official website, wlyq.peopleyuqing.com, provides subscription information and a user login, and is operated under Beijing People Online Network Co., Ltd., part of the People's Daily media group.

• Founded on 20 June 2008.

Internal-reference public-opinion digest for government and military leaders, backed by People's Daily Online.

• Wangluo Yuqing Magazine

  A public-opinion monitoring magazine and internal-reference digest for government and military leaders.

1. 1网络舆情-登录wlyq.peopleyuqing.com
2. 2网络舆情杂志 - 维基百科zh.wikipedia.org
3. 3网络舆情杂志 - Wikidatawikidata.org