Hodo Men's Wear

Hodo Men's Wear (红豆男装) is a Chinese men's apparel brand belonging to Hodo Group (红豆集团), a textile and clothing conglomerate headquartered in Wuxi, Jiangsu Province. The brand focuses on menswear — suits, shirts, jackets, trousers and business-casual clothing — sold through department-store counters, standalone stores and, increasingly, e-commerce channels across mainland China. It sits within the group's apparel division alongside other Hodo-branded product lines. Hodo Group grew out of a township knitting enterprise in Wuxi and became one of China's better-known domestic apparel groups, with a portfolio spanning textiles, clothing, and later diversified businesses. The men's wear line was developed as a dedicated brand to address the growing Chinese market for formal and business attire, positioning itself as an accessible domestic alternative to both international menswear labels and higher-priced local competitors. The brand's distribution model has historically relied on a large network of franchise and concession stores in Chinese cities, supported by department-store retail. In recent years, like much of China's apparel sector, Hodo Men's Wear has shifted emphasis toward online sales and direct-to-consumer channels, and toward younger, more casual styling. Ownership sits with Hodo Group, a privately held Chinese conglomerate. The group has interests beyond apparel, and its listed vehicle has been associated with the Shanghai Stock Exchange, though the men's wear brand itself is a brand within the group rather than a separately listed entity. The brand remains active in the Chinese domestic market.

Hodo Men's Wear is a brand of Hodo Group (红豆集团), a Chinese textile and apparel group based in Wuxi, Jiangsu Province. Hodo Group's origins lie in the knitting and garment industry of the Wuxi region, where it developed into one of the country's prominent domestic clothing enterprises. Over time the group built a portfolio of apparel brands and product lines, of which the men's wear business became one of the most visible consumer-facing labels. The men's wear brand was developed to serve China's expanding market for formal and business clothing as urban white-collar employment grew. Hodo positioned its menswear as a domestic, value-oriented option, offering suits, shirts and business-casual pieces through department-store concessions and a franchise store network that extended across Chinese cities. As Chinese retail modernized, the brand adapted its channel strategy, adding e-commerce storefronts on major platforms and direct-to-consumer sales alongside its physical network. Styling has moved toward more casual, younger-oriented menswear in line with broader shifts in Chinese workplace dress norms. Hodo Group itself diversified beyond apparel into other industrial and commercial activities, and its listed arm has been associated with the Shanghai Stock Exchange. The men's wear brand remains part of the group's apparel division and continues to operate in the Chinese domestic market.

Accessible domestic Chinese menswear brand for formal and business-casual dressing, distributed through department stores and franchise networks.

• Men's formal suits

  Business suits for formal and professional wear.

• Dress and business shirts

  Shirts for office and formal dressing.

• Business-casual apparel

  Casual jackets, trousers and knitwear for everyday professional wear.

• 2019-09-20

  Hongdou Menswear launches Light Goose Down 2.0[3]红豆男装发布轻鹅绒2.0finance.sina.com.cn

  Reported: 2019-09-22

  Hongdou Menswear launched Light Goose Down 2.0 at a product launch event in Shanghai, describing it as an iteration of Light Goose Down 1.0. JD.com was identified as the exclusive online debut platform.

1. 1新浪财经 — 杭州抽调干部进驻阿里等民企 浙江媒体回应争议finance.sina.com.cn
2. 2新浪财经 — 上证指数大盘走势图finance.sina.com.cn
3. 3红豆男装发布轻鹅绒2.0finance.sina.com.cn