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Mijia

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Mijia is Xiaomi’s smart-home and lifestyle-product brand, covering connected devices and household appliances designed to work within Xiaomi’s broader ecosystem.

Last updated October 19, 2026

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Overview

Mijia, written as 米家 in Chinese, is Xiaomi’s smart-home and lifestyle-product brand. Introduced in 2016, it gave Xiaomi a distinct identity for products that extend beyond phones and other core consumer electronics into connected living. The name combines the ideas of Xiaomi and home, reflecting the brand’s focus on household products and connected devices. Mijia offerings span smart-home equipment and appliances, including products such as lighting, cameras, sensors, networked home devices, cleaning appliances, and other household electronics. Specific products and availability vary by market and generation. A central part of the proposition is that compatible devices can be managed through Xiaomi’s software and connected-device ecosystem, enabling users to control and coordinate products rather than treat each as an isolated appliance. The brand is part of Xiaomi Corporation, the Chinese consumer-electronics and technology company headquartered in Beijing. Mijia is not a separately listed company. Xiaomi’s broader approach combines its own products with a wider ecosystem of connected-device partners and brands; product attribution and branding can differ across categories and markets. Mijia products are sold in China and, where Xiaomi offers them, international markets. The precise assortment, services, and ecosystem compatibility depend on local availability. Mijia is positioned around accessible, design-conscious technology for everyday use. It brings smart features and app-based control to familiar household categories, complementing Xiaomi’s phones and other connected products. The brand remains active as part of Xiaomi’s broader smart-living portfolio.

History

Xiaomi introduced Mijia in 2016 as a brand for smart-home and household products, extending its consumer-electronics business beyond phones and related devices. Its Chinese name, 米家, links the Xiaomi identity with the home and signals an emphasis on connected domestic life. Mijia became a recognizable label for products intended to fit into Xiaomi’s developing smart-device ecosystem. The brand’s role is broader than a single appliance category. Its assortment has included connected devices and household products such as lighting, sensors, cameras, cleaning appliances, and other home electronics. Xiaomi’s ecosystem strategy provides a shared software and connectivity context for compatible products, with device control and automation features varying according to product, region, and software support. Over time, the assortment and branding have evolved alongside Xiaomi’s wider portfolio and its ecosystem partnerships. Mijia operates within Xiaomi Corporation rather than as a separately listed company. Xiaomi is headquartered in Beijing and sells products internationally, although the availability and identity of Mijia-branded products differ between markets. Xiaomi’s connected-device business also includes products and partnerships beyond Mijia itself, so not every Xiaomi ecosystem product is necessarily sold under this brand. Mijia’s continuing proposition is to make connected technology available across everyday home categories, complementing Xiaomi’s phones and other electronics. Its emphasis on household usefulness, connected control, and accessible design has made it a component of Xiaomi’s broader smart-living portfolio. The brand remains active; no independently verifiable brand-specific leadership changes, acquisitions, or listing events are established here.

  • 2016

    Xiaomi introduces the Mijia brand

Products and positioning

An accessible, design-conscious smart-living brand that brings connected features and app-based control to everyday home products within Xiaomi’s broader ecosystem.

  • Mijia smart-home devices

    Connected household devices and accessories designed for Xiaomi’s smart-device ecosystem.

  • Mijia household appliances

    Home appliances and cleaning products sold under the Mijia brand, with assortments varying by market.

Controversies

  • 2020

    Xiaomi discloses Mijia camera privacy bug

    Xiaomi disclosed a privacy bug affecting some overseas Mijia smart cameras connected through Google Home Hub. According to Xiaomi, the bug could cause these cameras to display camera streams from other Google users' accounts. Xiaomi stated that 1,044 people were affected, that the issue had been fixed together with Google, and that the feature would return after joint testing was completed.

    Source

Read more

Recent events

  • Mijia Metal Suitcase wins 2026 GOOD DESIGN AWARD[3]

    Reported:

    Xiaomi's official smart-ecosystem account announced that the Mijia Metal Suitcase had won the 2026 GOOD DESIGN AWARD.

  • Xiaomi lists Mijia Desktop Water Purifier 3[4]

    Reported:

    Xiaomi listed the Mijia Desktop Water Purifier 3 on Youpin. The product was priced at 1,499 yuan and was accepting deposit payments.

  • Xiaomi announces Mijia High-Speed Hair Dryer Mini[5]

    Reported:

    Xiaomi announced the Mijia High-Speed Hair Dryer Mini, which was already listed and was scheduled to open for presales on October 20 at 10:00. The article stated a starting price of 199 yuan.

  • Xiaomi opens reservations for Mijia Desktop Learning Lamp Max priced at 799 yuan[6]

    Reported:

    On October 9, 2026, Xiaomi announced that reservations opened for the Mijia Desktop Learning Lamp Max at a price of 799 yuan. The lamp features a dual-reflection light-control structure to reduce glare, is Mijia's first desk lamp with a backlight design, and includes smart light sensors and 24GHz radar-based presence detection with Mijia App customization.

  • Xiaomi launches Mijia Smart Gas Water Heater Pro Dual Circulation 16L[7]

    Reported:

    Xiaomi listed the Mijia Smart Gas Water Heater Pro Dual Circulation 1st-grade energy efficiency 16L on Youpin, priced at 3999 yuan with a first-release price of 3499 yuan. The unit features a no-condensate-pipe design, 16 kg/min rated hot water output, a DC variable-frequency booster pump, 7A-grade constant temperature, a revitalizing purification bottle, 32 dB(A) noise certified by CQC, smart zero-cold-water, and Wi-Fi/Bluetooth 5.0 with Mijia App and Xiaomi Pengpai smart ecosystem support.

  • Xiaomi launches Mijia Electric Shaver S100 Cloud-Pattern Blade Net Edition at 99 yuan[8]

    Xiaomi listed the Mijia Electric Shaver S100 Cloud-Pattern Blade Net Edition on JD.com at 99 yuan, featuring IPX7 rating, a MIM-cast double-ring blade net, a 7200 rpm motor, USB-C charging and about 90 minutes of runtime.

  • Xiaomi lists Mijia Smart IH Rice Cooker 2 Multi-function Edition[9]

    Reported:

    Xiaomi listed the Mijia Smart IH Rice Cooker 2 Multi-function Edition on Youpin in 3L and 4L versions, priced at 649 yuan and 689 yuan respectively, with crowdfunding to start on September 6.

  • Xiaomi launches Mijia Robot Vacuum-Mop 7C[10]

    Reported:

    Xiaomi listed the Mijia Robot Vacuum-Mop 7C on Xiaomi Youpin for reservation, priced at 2,299 yuan with a coupon price of 2,069.1 yuan, with in-stock sales starting August 26 at 10:00. The product features a roller mop with live-water washing, 30,000Pa suction, AI camera and line-laser obstacle avoidance, and a self-cleaning base with hot-air drying.

  • Xiaomi launches Mijia pressurized steam ironing machine[11]

    Reported:

    Xiaomi's Mijia pressurized steam ironing machine went on sale on JD.com, priced at 587.05 yuan with a final price of 449.09 yuan after a 10% coupon and national subsidy. It features a 500kPa electromagnetic pump, 40g/min steam output, 135°C secondary heating, 2200W power, a 2L water tank, and four safety protections.

  • Xiaomi launches Mijia Smart Range Hood 3 Top-Side Dual Suction[12]

    Reported:

    Xiaomi listed the Mijia Smart Range Hood 3 Top-Side Dual Suction on JD.com, featuring up to 30 m³/min suction, smoke-leak prevention design, and a first-release price of 2,469 yuan.

Showing the 10 most recent.

Sources45 sources

  1. 1米家—小米官方网站mi.com
  2. 2Xiaomi discloses Mijia camera privacy bugfinance.sina.com.cn
  3. 3米家金属旅行箱获2026年度GOOD DESIGN AWARD设计奖news.zol.com.cn
  4. 4小米上架米家台式净饮机 3finance.sina.com.cn
  5. 5小米推出米家高速吹风机Mininews.zol.com.cn
  6. 6小米米家桌面学习灯 Max 开启预约，到手价 799 元finance.sina.com.cn
  7. 7小米推出米家智能燃气热水器 Pro 双循环 1 级能效 16Lfinance.sina.com.cn
  8. 8小米推出米家电动剃须刀 S100 云纹刀网版，定价 99 元digi.hsw.cn
  9. 9小米上架米家智能 IH 电饭煲 2 多功能版finance.sina.com.cn
  10. 10小米推出米家扫拖机器人 7Cfinance.sina.com.cn
  11. 11小米推出米家增压蒸汽熨烫机finance.sina.com.cn
  12. 12小米推出米家智能吸油烟机 3 顶侧双吸finance.sina.com.cn
  13. 13米家智能净烟机 3 Pro 上架预售，预售价 3999 元finance.sina.com.cn
  14. 14小米推出米家冰箱Pro 600L十字自动制冰finance.sina.com.cn
  15. 15小米在小米有品上架米家智能鱼缸 2 Profinance.sina.com.cn
  16. 16米家 App 7.0 更新上线zhongce.sina.com.cn
  17. 17米家发布水离子护发吹风机 H500jd.zol.com.cn
  18. 18米家巨省电2匹挂机发布finance.sina.com.cn
  19. 19米家互联网对开门冰箱540L发布finance.sina.com.cn
  20. 20米家互联网对开门冰箱540L开启预售finance.sina.com.cn
  21. 21米家宣布智能多功能养生壶众筹上线finance.sina.com.cn
  22. 22米家运动心电T恤开卖sh.zol.com.cn
  23. 23米家上架智能驱蚊器tech.sina.com.cn
  24. 24小米宣布“暖春开门红”大家电促销tech.sina.com.cn
  25. 25小米发布米家电子体温计tech.sina.com.cn
  26. 26小米宣布在台推出四款米家智慧家庭商品eprice.com.tw
  27. 27米家推出四款风冷冰箱ifanr.com
  28. 28199元！小米推出米家高速吹风机Mini：11万转电机、62m/s风速finance.sina.com.cn
  29. 29699 元，小米推出米家空气净化器 4 Lite：每分钟输送 6330L 空气itbear.com.cn
  30. 30699元！小米发布米家智能浴霸Pro：一分钟升温10度sh.zol.com.cn
  31. 318年终于换代！小米发布米家床头灯3：全光谱Ra90、1600万色finance.sina.com.cn
  32. 32华西证券--家电行业小米发布风冷冰箱系列产品点评:新品类家电布局凸显AIoT业务成长性【行业研究】finance.sina.com.cn
  33. 33米家互联网对开门冰箱 540L 发布售 2999 元，小米人体传感器 2 同期众筹finance.sina.com.cn
  34. 34米家新风空调尊享版发布，60m3/h超大风量- DoNewsdonews.com
  35. 35首发 2999 元，小米发布米家洗烘一体机尊享版-10kg：智能投放洗涤剂itbear.com.cn
  36. 36小米发布米家胶囊咖啡机 7月8日开启众筹finance.sina.com.cn
  37. 37小米发布入门级扫地机器人 899元史上最便宜jd.zol.com.cn
  38. 38小米推出“米家冰箱Pro 600L十字自动制冰”，4469元163.com
  39. 39小米推出「米家掃拖機器人 G1」、「米家便攜電動刮鬍刀 1S」與「米家藍牙溫濕度計 2」三款智慧家庭新品 - 3C科技新聞 | ePrice 比價王eprice.com.tw
  40. 40小米推出纯净式智能加湿器，支持米家APP联动elec.it168.com
  41. 41小米推出米家电动剃须刀 S100 云纹刀网版：90 分钟续航、IPX7 认证，99 元finance.sina.com.cn
  42. 42小米推出米家扫拖机器人7C：滚筒活水增压拖地，到手2069.1元163.com
  43. 43小米推出米家无线吸尘器Lite和小米米家照片打印机1Sfinance.sina.com.cn
  44. 44小米推出新款米家轻量通勤双肩包：18L 容量、三色可选，99 元finance.sina.com.cn
  45. 45众筹价仅99元！小米发布新品米家电磁炉C1finance.sina.com.cn

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