Yihotang
YI HE TANG is an original new-style tea drink brand under Wuhan Yihuiyin Technology Co., Ltd., founded in 2012.
Last updated October 12, 2026
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Overview
YI HE TANG is an original new-style tea drink brand belonging to Wuhan Yihuiyin Technology Co., Ltd. In 2012, the brand was founded after founder Mr. Hu Jihong created the popular 'Yihe Roasted Milk Tea'. As of October 31, 2025, YI HE TANG had over 8,000 stores nationwide in China, covering the commercial core areas of more than 300 key cities, and had entered overseas markets including Vietnam, Thailand, and Malaysia. In 2022 it launched the hit product Mint Milk Green, and by June 11, 2026 the mint series had cumulative sales exceeding 300 million cups. The brand upholds the core value of 'franchisees first' and supports franchisees through an AI site-selection model, hit-product incubation mechanism, full-domain marketing matrix, digital operation management, and supply chain support.
History
In 2012, the 'YI HE TANG' brand was officially founded, and the original 'Yihe Roasted Milk Tea' became a popular product. In 2013 the brand began franchising, adding 20 stores nationwide that year. In 2014 the brand upgraded to 2.0 with a second-generation store image. In 2015 it completed a 2.5-generation store upgrade and reached 200 stores. In 2016 it held a brand development consensus meeting with 400 business partners from across the country. In 2017 the brand upgraded to 3.0 and surpassed 1,000 stores nationwide. In 2018 stores covered more than 100 cities in 26 provincial-level regions. In 2019 the brand upgraded to 4.0. In 2020 nationwide stores reached 4,000+, entering the 5.0 era. In 2021 the brand fully upgraded to 6.0, with roasted milk tea selling over 150 million cups annually. In 2022, the brand's tenth anniversary, nationwide stores reached 6,000+. In 2023, based on '益趣东方', brand collaborations flourished. In 2024 stores expanded to Vietnam, Thailand, and Malaysia, with nationwide stores reaching 8,000+ and over 30 stores opened in Southeast Asia. In 2025 the brand upgraded to the 6.5 image, and Mint Milk Green cumulative sales exceeded 220 million cups. In 2026 the brand announced global brand spokesperson Wang Yuan, whose first-week exclusive package total sales exceeded 17 million yuan.
- 2026
Wang Yuan announced as Global Brand Ambassador; first-week exclusive set sales exceed 17 million RMB
- 2025
Brand upgrade 6.5; mint series cumulative sales exceed 220 million cups
- 2024
Expansion to Vietnam, Thailand, Malaysia; nationwide stores 8,000+; 30+ stores in Southeast Asia
- 2023
Brand focuses on 'Fun East' with successful collaborations
- 2022
10th anniversary; nationwide stores 6,000+; Mint Milk Green launched
- 2021
Brand 6.0 full upgrade; roasted milk tea annual sales exceed 150 million cups
- 2020
Nationwide stores reach 4,000+; brand enters 5.0 era
- 2019
Brand upgrade 4.0
- 2018
Stores cover over 100 cities in 26 provincial regions
- 2017
Brand upgrade 3.0; nationwide stores exceed 1,000
Products and positioning
Original new-style tea drink brand focused on 'natural, mellow, light and burden-free' tea drinks, with '益趣' as its brand core.
Yihe Roasted Milk Tea
Fourteen-year original signature, roasted aroma, sold 830 million cups.
Mint Milk Green
Mint top product, sold 220 million cups.
Lemon Wheat Green Juice
Refreshing, light plant aroma.
Controversies
Sources8 sources
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