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BASTO

BASTO (百思图) is a Chinese footwear brand positioning itself as a "light fashion" (轻时尚) shoe brand for women and men.

Last updated October 12, 2026

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Overview

BASTO (百思图) is a footwear brand whose official site presents it as dedicated to building a "light fashion" (轻时尚) shoe brand. Its products are described as largely employing light color, light decoration, light technology and light material design, creating lighter, softer footwear for women. The brand communicates a "light posture" (轻姿) concept and offers women's and men's lines, with online stores on Tmall, a mini-program and Xiaohongshu.

History

According to its official website, BASTO has consistently worked to build a "light fashion" (轻时尚) footwear brand. Its products are described as mostly using light color, light decoration, light technology and light material design to create lighter, softer footwear for women and to foster a simple, quality lifestyle. The site also presents a 2020 Fall-Winter collection titled "轻姿如你" (Light Posture Like You) and states that the brand does not advocate viewing women's walking posture from a single fixed perspective, instead encouraging women to define and elevate "light posture" themselves and to pay more attention to their emotions, body and life.

  • 2020

    BASTO launches its 2020 Fall-Winter Collection under the theme 'Light Posture Like You' (轻姿如你), promoting lightweight footwear design.

Products and positioning

A light-fashion footwear brand whose products feature light colors, light embellishment, light technology, and lightweight materials.

  • Women's footwear

    Footwear line for women, described as using light color, light decoration, light technology and light material design.

  • Men's footwear

    Men's line indicated in the site navigation.

Controversies

Sources4 sources

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