Mars Wrigley Confectionery (China) Co., Ltd.

Mars Wrigley Confectionery (China) Co., Ltd. (玛氏箭牌糖果（中国）有限公司) is the Chinese operating entity of Mars Wrigley, the confectionery division of the privately held US group Mars, Incorporated. It is not a standalone listed company but a locally incorporated subsidiary that manufactures, imports, markets and distributes Mars Wrigley's chocolate, chewing gum, mint and sugar confectionery portfolio in mainland China. The company's brand portfolio combines the heritage of Mars' chocolate business — including Dove (德芙) chocolate, Snickers (士力架), M&M's and Mars bars — with the gum and mint brands that came from the Wm. Wrigley Jr. Company, such as Doublemint (绿箭), Extra (益达), Orbit and Skittles. In China, Dove and Snickers are among the best-known chocolate brands, while Doublemint and Extra have long been leading chewing-gum brands sold through a dense nationwide network of supermarkets, convenience stores, kiosks and e-commerce channels. The Chinese entity took its current name after Mars completed its acquisition of the Wm. Wrigley Jr. Company and combined the two confectionery businesses into a single Mars Wrigley unit. Mars has operated in China for decades and has invested in local manufacturing and research facilities; the China business is part of Mars Wrigley's global confectionery segment, which is one of the world's largest confectionery operations. Because Mars, Incorporated is family-owned and does not publish detailed segment financials, the China subsidiary's revenue and market share are not publicly disclosed. The company competes in China with both international confectionery groups and fast-growing domestic chocolate and snack brands, and its positioning centres on globally recognised power brands, broad distribution and local manufacturing.

Mars, Incorporated's presence in China and the creation of Mars Wrigley Confectionery (China) Co., Ltd. are the product of two converging corporate histories: Mars' global chocolate business and the Wm. Wrigley Jr. Company's chewing-gum business. Mars, founded in the United States in the early twentieth century by Frank C. Mars, grew into one of the world's largest privately held companies, with chocolate brands such as Mars, Snickers, M&M's and Dove. Wrigley, founded in Chicago in 1891, became the world's best-known chewing-gum maker, with brands including Juicy Fruit, Doublemint, Extra and Orbit. Both companies built international businesses, and both entered the Chinese market as it opened up from the late 1970s and 1980s onward, establishing local sales operations and, in time, manufacturing. In 2008, Mars acquired the Wm. Wrigley Jr. Company, combining the world's leading chocolate and chewing-gum businesses under one privately held group. Mars subsequently organised its confectionery operations into a combined Mars Wrigley unit, and the Chinese operating company took the name 玛氏箭牌糖果（中国）有限公司 (Mars Wrigley Confectionery (China) Co., Ltd.). The combined entity markets chocolate, gum, mints and sugar confectionery in China, drawing on brands that had been built separately by Mars and Wrigley before the merger. Mars has invested in China over the decades, including local production and research and development, and has used the country both as a major consumer market and as a manufacturing base. The China business forms part of Mars Wrigley's global confectionery segment. Because Mars is family-owned and privately held, detailed financial and operational data for the Chinese subsidiary are not publicly reported, and the company's history in China is documented mainly through brand launches, factory investments and distribution expansion rather than through public filings.

• 2008

  Mars acquires the Wm. Wrigley Jr. Company, combining chocolate and chewing-gum businesses.

• 1911

  Frank C. Mars founds the company that becomes Mars, Incorporated.

• 1891

  Wm. Wrigley Jr. Company founded in Chicago, later becoming a leading chewing-gum maker.

• Mars combines its confectionery operations into the Mars Wrigley unit; the Chinese entity operates as Mars Wrigley Confectionery (China) Co., Ltd.

Mass-market and premium confectionery sold through nationwide retail and e-commerce distribution, backed by globally recognised power brands and local manufacturing.

• Dove (德芙) chocolate

  Chocolate brand marketed by Mars in China.

• Snickers (士力架)

  Chocolate-covered peanut and caramel bar.

• M&M's

  Sugar-coated chocolate candies.

• Doublemint (绿箭)

  Chewing gum brand from the Wrigley portfolio.

• Extra (益达)

  Sugar-free chewing gum brand.

• Skittles (彩虹糖)

  Fruit-flavoured sugar confectionery.

• Unconfirmed

  Jinlongyu transfers 50% stakes in two Kellanova Shanghai/Kunshan entities to Mars Wrigley[1]金龙鱼将两家家乐氏合资公司各50%股权转让给玛氏箭牌163.com

  Reported: 2026-08-13

  During the reporting period, Jinlongyu transferred its 50% equity stakes in Yihai Kerry Kellanova Foods (Shanghai) and Yihai Kerry Kellanova Foods (Kunshan) to Mars Wrigley Confectionery (China) Co., Ltd., generating pre-tax profit of RMB 309 million and net profit attributable to shareholders of RMB 263 million.

1. 1金龙鱼将两家家乐氏合资公司各50%股权转让给玛氏箭牌163.com