9F Inc.
9F Inc. (玖富) is a Chinese digital financial services group known for its online lending and fintech platforms.
Last updated October 30, 2026
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Overview
9F Inc. (玖富) is a Chinese digital financial services group that built its business around online lending, digital credit facilitation and fintech platforms serving individual borrowers and investors in China. Founded in the mid-2000s, the company grew alongside China's peer-to-peer (P2P) lending boom, operating platforms that connected retail investors with borrowers and later expanding into digital consumer finance, wealth management and technology services. The group became one of the better-known names in China's online finance sector and listed its American depositary shares on NASDAQ under the ticker JF, giving it an international capital-markets profile. Its brand portfolio has included consumer lending and investment platforms marketed to mainland Chinese users. Like much of the sector, 9F's trajectory was reshaped by China's regulatory campaign against P2P lending in the late 2010s, which forced the industry to wind down and pushed firms toward licensed lending, loan facilitation with institutional funding partners, and technology-service models. 9F subsequently repositioned itself around institutional funding partnerships, digital credit technology and related financial services. The brand is associated with digital finance in China rather than with any physical consumer product; its offerings are financial platforms and services. Ownership and corporate structure have evolved through its listed-company status, and the group continues to operate as a fintech-oriented corporate brand.
History
9F Inc. (玖富) emerged in the mid-2000s as one of a wave of Chinese internet finance companies. It built its brand on online lending platforms that matched retail investors seeking returns with individual and small-business borrowers, at a time when China's peer-to-peer lending market was expanding rapidly. Through the 2010s the group broadened into digital consumer finance and wealth management, and it took its corporate profile to international capital markets by listing American depositary shares on NASDAQ under the ticker JF. The 9F brand became associated with online investment and borrowing platforms aimed at mainland Chinese users. China's regulatory campaign against P2P lending, intensifying from 2017 and culminating in a nationwide wind-down, fundamentally changed the sector. 9F, like its peers, had to exit the pure P2P model and pivot toward licensed lending, loan facilitation funded by institutional partners, and technology-service arrangements. This transition redefined the brand from a consumer P2P platform operator into a digital finance and fintech services group. In the years since, the company has focused on institutional funding partnerships, digital credit technology and related financial services, while its listed status has exposed it to the scrutiny and volatility of public markets. The 玖富 brand remains a recognizable name in Chinese digital finance.
Founded as a Chinese internet finance company
Listed American depositary shares on NASDAQ under ticker JF
Pivoted away from P2P lending amid China's industry-wide regulatory wind-down
Products and positioning
A Chinese digital finance and fintech group serving retail borrowers and investors, repositioned after the P2P lending crackdown toward institutional funding partnerships and technology services.
Online lending and investment platforms
Digital consumer credit facilitation
Fintech technology services
Controversies
Recent events
- Unconfirmed
Jiufu subsidiary and PICC Property Insurance Guangdong branch bring mutual contract lawsuits[2]
Jiufu disclosed that its subsidiary and PICC Property Insurance’s Guangdong branch had brought lawsuits against each other over contract performance. The outcome was uncertain, and Jiufu said it could adversely affect the company.
- Unconfirmed
Jiufu Group forms digital inclusive-finance partnerships[3]
Reported:
Jiufu Group formed partnerships with multiple licensed financial institutions in the digital inclusive-finance sector. The partners were described as including local commercial banks, private banks, consumer finance companies and licensed small-loan companies.
PICC Property and Casualty Guangdong branch files lawsuit against Jufu entities[4]
Reported:
PICC Property and Casualty said its Guangdong branch filed a lawsuit against Jufu over a contract dispute, seeking the return of previously paid service fees and interest and asserting that it did not owe the unpaid fees. The Guangzhou Intermediate People's Court formally docketed the case on May 21, according to the report.
PICC Property and Casualty sues Jiufu over service-fee dispute[1]
PICC Property and Casualty's Guangdong branch sued Jiufu entities over a dispute about technical service fees. The reported amount at issue was approximately 2.3 billion yuan.
- Unconfirmed
玖富 releases third-quarter financial report[5]
玖富 released its third-quarter financial report, which reported year-over-year growth in loan-matching volume and said that as of September 30, 2019, it had cooperated with 25 licensed financial institutions.
Jiufu reports third-quarter 2019 results[6]
Reported:
Jiufu released its unaudited third-quarter 2019 results, reporting revenue of RMB 1.7055 billion and net income of RMB 10.5 million.
Jiufu announces strategic investment in Hubei Consumer Finance[7]
Reported:
Jiufu announced that its wholly owned technology subsidiary, Teyi Shuke, would make a strategic investment in Hubei Consumer Finance through a new share issue and become its second-largest shareholder after the capital increase.
- Unconfirmed
Jiufu subsidiary takes a stake in Hubei Consumer Finance[8]
Reported:
A subsidiary of Jiufu took a stake in Hubei Consumer Finance; the source does not provide further details of the transaction.
Sources18 sources
- 1PICC Property and Casualty sues Jiufu over service-fee disputeinsurance.hexun.com
- 2玖富子公司与人保财险广东分公司因合同履约问题相互起诉nbd.com.cn
- 3玖富集团与多家持牌金融机构达成数字普惠金融合作finance.sina.com.cn
- 4人保财险广东分公司起诉玖富相关实体finance.sina.com.cn
- 5玖富发布第三季度财务报告eeo.com.cn
- 6玖富发布2019年第三季度业绩finance.sina.com.cn
- 7玖富宣布战略投资湖北消费金融finance.sina.com.cn
- 8玖富旗下子公司入股湖北消费金融finance.sina.com.cn
- 9保证保险现纠纷 玖富与人保互起诉insurance.hexun.com
- 10玖富(NASDAQ:JFU)发布2019Q4财报:“内外兼修”齐发力 加码消费金融未来可期finance.sina.com.cn
- 11玖富发布2019年Q4财报 贷款撮合量达143亿元finance.sina.com.cn
- 12玖富发布2019年Q4业绩 机构资金占比增至79.8%科技赋能成效初显finance.sina.com.cn
- 13玖富发布四季度财报: 数字普惠生态持续完善,彰显发展新思维finance.sina.com.cn
- 14玖富披露巨亏财报:陷人保23亿互诉纠纷finance.sina.com.cn
- 15玖富旗下子公司入股湖北消金 后者曾因“贷款资金被挪用”被罚40万元finance.sina.com.cn
- 16玖富数科发布三季度财报,多项业务转型开花结果finance.sina.com.cn
- 17玖富数科全年巨亏21亿 保险公司退出合作引发风控焦虑finance.sina.com.cn
- 18玖富数科与人保财险互相起诉 凸显信保困局_金融资讯_行业_中金在线hy.stock.cnfol.com
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