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OIWAS

OIWAS (爱华仕) is a Chinese luggage brand whose official site presents it as a national luggage brand focused on luggage and bags.

Last updated September 10, 2026

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Overview

OIWAS (爱华仕) is a luggage and bag brand presented on its official website as a national luggage brand (国民箱包品牌爱华仕箱包). The site states that the brand has focused on luggage for 30 years and covers six retail networks — department stores, supermarkets, e-commerce, gifts, tenders, and overseas markets — with products selling in 49 countries including the United States, Germany, the United Kingdom and France, and describes it as the choice of over 50 million person-times. Its homepage highlights product lines such as the 顺顺箱, the 领袖系列背不累背包, the 象影系列, the 元气嘭嘭箱, the 囤囤箱 and the 百宝箱, and lists brand honors including the German Red Dot Award, the American MUSE Design Award, the Contemporary Good Design Award and the German iF Design Award.

History

The official website states that OIWAS has focused on luggage for 30 years and that it covers six retail networks — department stores, supermarkets, e-commerce, gifts, tenders and overseas markets — with products selling in 49 countries including the United States, Germany, the United Kingdom and France, and being the choice of over 50 million person-times. The homepage also states that the brand has focused on luggage for 31 years. A news item on the homepage reports that the 119th China Daily-Use Commodity Fair (Shanghai Department Store Exhibition) concluded at the Shanghai New International Expo Centre, where the national luggage brand OIWAS presented multiple quality luggage products. Another news item reports that a "2026 National Leather Industry Footwear and Bag Skills Talent Training Class", hosted by the China Leather Industry Association and co-organized by Guangzhou Baiyun Business Technician College, Guangdong OIWAS Luggage Group Co., Ltd. and Xuri Guangdong Fashion College, was held at OIWAS.

Products and positioning

Presented on its official site as a national luggage brand (国民箱包品牌) focused on luggage and bags.

  • 爱华仕顺顺箱

    Described on the homepage as inspired by ocean sailboats, with sail- and boat-like line textures, conveying good wishes for smooth careers, marriages and journeys, over 10 times smooth and reliable, with multiple core performance metrics far exceeding industry standards and durable.

  • 爱华仕领袖系列背不累背包

    Described on the homepage as using 1680D ballistic nylon fabric, with a trendy appearance paired with professional load-reduction technology, professional load reduction up to 56%, interpreting elite business and enabling relaxed travel.

  • 爱华仕象影系列

    Described on the homepage as upright as an elephant on the outside and delicate as a shadow within, with low-key refined practical aesthetics, multiple carrying methods, low-key stylish without limits, easily handling multiple scenarios.

  • 爱华仕元气嘭嘭箱

    Listed on the homepage with the description "圆润'嘭嘭'造型" (rounded "peng peng" shape).

  • 爱华仕囤囤箱

    Listed on the homepage with the description "侧开深仓大容量" (side-opening deep compartment, large capacity).

  • 爱华仕百宝箱

    Listed on the homepage with the description "十项全能配置" (ten all-around configurations).

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