Lingxi Games
Lingxi Games is Alibaba's Guangzhou-based game publishing and development brand, best known for the mobile strategy hit Three Kingdoms Tactics.
Last updated October 30, 2026
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Overview
Lingxi Games (灵犀互娱) is the game publishing and development brand of Alibaba Group's digital media and entertainment arm, based in Guangzhou, China. It was established in the late 2010s as Alibaba consolidated its gaming operations under a dedicated label, and it operates as a subsidiary within Alibaba's broader entertainment ecosystem rather than as an independent listed company. The brand's identity is built around mobile games, with a particular strength in strategy and role-playing titles aimed at the Chinese market. Its breakout product is Three Kingdoms Tactics (三国志·战略版), a mobile strategy game built on the Romance of the Three Kingdoms setting, which became one of the most commercially successful Chinese mobile strategy titles. Lingxi's catalogue also spans licensed and self-developed titles across strategy, card, and RPG genres, often drawing on well-known Chinese cultural and literary IP. Commercially, Lingxi functions as both a developer and a publisher, distributing games through major Chinese app stores and platforms. Its positioning is that of a premium Chinese mobile game brand backed by a large internet group, competing with other major domestic studios in the strategy and SLG segments. The brand's fortunes are closely tied to the performance of its flagship titles and to Alibaba's wider entertainment strategy. Because Lingxi operates as an internal Alibaba brand, detailed public corporate disclosures are limited; its public profile rests mainly on its game releases and their commercial performance in the Chinese market.
History
Lingxi Games emerged as Alibaba Group consolidated its gaming ambitions into a dedicated brand in the late 2010s. Alibaba had built gaming capabilities through its digital media and entertainment division, and Lingxi became the label under which it developed and published mobile games, headquartered in Guangzhou. The brand's defining moment came with the launch of Three Kingdoms Tactics (三国志·战略版), a mobile strategy game set in the Romance of the Three Kingdoms era. The title became a major commercial success in China, establishing Lingxi as a serious player in the domestic mobile strategy segment and giving the brand a flagship product around which to build its catalogue. Since then, Lingxi has continued to operate as a developer and publisher of mobile games across strategy, card, and role-playing genres, often leveraging well-known Chinese cultural IP. It remains part of Alibaba's entertainment group, and its public profile is driven primarily by its game releases and their performance rather than by standalone corporate disclosures.
Lingxi Games established as Alibaba's game brand, headquartered in Guangzhou
Launch of flagship mobile strategy game Three Kingdoms Tactics (三国志·战略版)
Products and positioning
Premium Chinese mobile game developer-publisher within Alibaba's entertainment group, strongest in strategy/SLG titles.
Three Kingdoms Tactics (三国志·战略版)
Recent events
- Unconfirmed
Trustar Capital nears acquisition of Alibaba's Lingxi Games[1]
Reported:
CITIC Capital's Trustar Capital is close to acquiring Alibaba's gaming business Lingxi Games at a valuation above $1.5 billion; the deal is still in progress and the parties have not formally announced completion.
Sources1 sources
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