Hunan Daiyonghong Commercial Chain Co., Ltd.

Hunan Daiyonghong Commercial Chain Co., Ltd. (brand name "Daiyonghong") is a Chinese value snack and convenience store chain headquartered in Changsha, Hunan Province. The brand was founded in 1996 and is named after its founder, Dai Yonghong. It began as a roasted-seed and nut specialty retailer and has evolved through several generations of store formats into a "value snack plus convenience" chain that combines own-brand roasted goods with third-party branded snacks sold at accessible prices. According to the company's official website, the chain operates more than 1,200 stores, carries over 3,000 SKUs, and has accumulated more than 8.4 million members, with cumulative customer transactions exceeding 100 million. The company reported that its 2024 gross merchandise value (GMV) surpassed RMB 4 billion, and that its store count passed 1,000 in the same year. Its stores are concentrated in Hunan's prefecture-level cities, including Changsha, Zhuzhou, Xiangtan, Hengyang, Chenzhou, Changde, Huaihua, Shaoyang, Loudi, Yiyang, Yongzhou and Xiangtan, with an additional presence in Pingxiang, Jiangxi. The business integrates chain retail services, warehousing and logistics, and agricultural product processing. Daiyonghong operates its own industrial park in Zhuzhou, which includes roasted-nut and repackaging factories, and it has built a modern warehousing and logistics center with more than 26,000 square meters of usable storage space, designed to serve over 1,200 stores with two-day replenishment cycles and 24-hour store delivery targets within a delivery radius of up to 500 km. The company also runs its own quality-control testing laboratory. Daiyonghong franchises its stores across Hunan Province, with franchise investment typically around RMB 500,000 including decoration, equipment and working capital. The brand has received recognition including "Hunan Famous Trademark," listing among Zhuzhou's top 50 private enterprises, and designation as a Hunan agricultural industrialization leading enterprise. Its stated ambition is to become a benchmark in the global snack convenience store sector.

Daiyonghong was founded in 1996 as a value convenience store chain named after its founder, Dai Yonghong. The company describes its development as passing through three stages: start-up, growth and maturity. In its early years it focused on providing consumers with trusted, quality and affordable products, gradually expanding across prefecture-level cities in Hunan Province. By 2010, the company had launched its first-generation roasted-seed specialty stores, expanding rapidly to 48 stores in the Changsha-Zhuzhou-Xiangtan (Chang-Zhu-Tan) area. In 2014, it transitioned to a second-generation value snack chain model and was awarded the title of "Hunan Famous Trademark." By 2019, the store count had surpassed 214, and the company began construction of the Daiyonghong Industrial Park, a project covering 41.58 mu (about 27,700 square meters) with a total planned building area of 47,700 square meters and an estimated total investment of RMB 320 million. The first phase completed 24,700 square meters of standard factory buildings and 5,120 square meters of non-standard steel structure. The park is positioned to house baking, fresh food, nut and roasted-goods factories as well as a research, development and testing center. In 2021, the store count exceeded 522, with annual revenue surpassing RMB 2.2 billion (described on the website as "22GMV") and average daily sales per store of RMB 13,000. In 2022, the chain surpassed 600 stores and transformed into a "value plus convenience" format. In 2024, the store count exceeded 1,000 and GMV surpassed RMB 4 billion. The company operates a modern warehousing and logistics center with over 26,000 square meters of usable storage space, designed to serve more than 1,200 stores, using an advanced ERP management system with two-day replenishment for ambient goods and a 24-hour store delivery target within a delivery radius of up to 500 km. It also operates cold-chain logistics for dairy and other food products. The company franchises across all of Hunan Province, with franchisees required to meet detailed site-selection, financial and operational criteria. It has received honors including Hunan Famous Trademark, Zhuzhou Famous Brand Product Certificate, the first Zhuzhou "Wu Yunduo Entrepreneurship Award" project prize, listing among Zhuzhou's top 50 private enterprises, and designation as a Hunan agricultural industrialization leading enterprise. Its stated goal is to become a benchmark enterprise in the global snack convenience store sector.

• 2024

  Store count exceeded 1,000; GMV surpassed RMB 4 billion.

• 2022

  Store count surpassed 600; transformed into "value plus convenience" format.

• 2021

  Store count exceeded 522; annual revenue surpassed RMB 2.2 billion; average daily sales per store RMB 13,000.

• 2019

  Store count surpassed 214; construction of the Daiyonghong Industrial Park began.

• 2014

  Transitioned to second-generation value snack chain model; awarded "Hunan Famous Trademark."

• 2010

  First-generation roasted-seed specialty stores launched, expanding to 48 stores in the Chang-Zhu-Tan area.

• 1996

  Brand founded as a value convenience store chain named after founder Dai Yonghong.

Value-priced snack and convenience chain offering trusted, quality, affordable products through franchised stores, supported by own factories and logistics.

• Daiyonghong braised beef instant noodles 110g

• Daiyonghong devil-spicy thick soup luosifen 415g

• Daiyonghong Korean-style fire chicken noodles 142g

• Daiyonghong Belgian-style craft beer 1L / 500ml

• Daiyonghong German-style wheat craft beer 1L

• Daiyonghong jasmine green grape craft beer 1L

• Daiyonghong classic hot and sour noodles 133g

1. 1湖南省戴永红商业连锁有限公司官网首页daiyonghong.com
2. 2关于我们-湖南省戴永红商业连锁有限公司daiyonghong.com
3. 3招商加盟-湖南省戴永红商业连锁有限公司daiyonghong.com
4. 4入驻品牌-湖南省戴永红商业连锁有限公司daiyonghong.com
5. 5Wikidata: 湖南省戴永红商业连锁有限公司wikidata.org