Hunan Pobeice Enterprise Management Co., Ltd.

Hunan Pobeice Enterprise Management Co., Ltd. (波比艾斯) is a Chinese ice cream chain operator headquartered in Changsha, Hunan Province. The brand began in April 2010 as a 3-square-meter dessert kiosk called "Peile Dessert Station" (佩乐甜品站) on Huangxing Pedestrian Street in Changsha. Its signature freshly-baked waffle filled with pure milk ice cream proved popular, reportedly selling 4,000 cones in a single day and attracting local food media attention. In 2013 the brand was invited to appear on the Hunan TV program "Yue Ce Yue Kai Xin" (越策越开心), raising its profile further. The company's core concept is "freshly baked waffle + ice cream": waffles are baked to order and then filled with ice cream made from pasture milk sourced from a "golden milk source belt." The menu has expanded beyond the original waffle cone to include waffle bowls, egg waffle (鸡蛋仔) ice cream, freshly baked butter egg waffles, coffee drinks, and waffle gift items. Signature products include pecan large waffles, chocolate nut large waffles, milk waffle cones, brownie cereal bowls, mango pistachio bowls, and various egg waffle ice cream combinations. Pobeice operates primarily through a franchise model. According to its official website, as of the mid-2020s the brand had signed more than 1,000 stores covering 27 provinces and over 150 cities in China, including Zhejiang, Jiangsu, Fujian, Jiangxi, Hunan, Guangdong, Hubei, Chongqing, Sichuan, Hainan, Anhui, Henan, Xinjiang, and Ningxia. The company positions itself as the "first creator of freshly-baked waffle ice cream in China" and states a vision to become a world-class freshly-baked waffle ice cream brand. In March 2026 the brand underwent a 5.0 upgrade and simplified its name from "波比艾斯现烤华夫冰淇淋" to "波比冰淇淋" (Pobeice Ice Cream) to sharpen its focus on the ice cream category. The corporate entity, Hunan Pobeice Enterprise Management Co., Ltd., is registered in Changsha County, Changsha, with its headquarters at Building B49-1, Changsha Science and Technology New City, Dongliu Road, Langli Street. The company provides franchise support and operates a brand hotline (4000-766-776). It is a private company and does not appear to be listed on any stock exchange.

The brand that became Pobeice began in April 2010 with a single 3-square-meter store called "Peile Dessert Station" (佩乐甜品站) on Huangxing Pedestrian Street in Changsha, Hunan. The store's concept was simple but distinctive: bake the waffle first, then fill it with ice cream. Using pure milk ice cream, the small outlet reportedly achieved daily sales of 4,000 ice cream cones and drew coverage from local Changsha food programs. In 2013, the brand was invited to record an episode of the Hunan TV variety show "Yue Ce Yue Kai Xin" (越策越开心), which brought wider recognition. Over the following decade, the company expanded from a single kiosk to a nationwide franchise chain. It adopted the brand name "波比艾斯现烤华夫冰淇淋" (Pobeice Freshly-Baked Waffle Ice Cream) and built its identity around freshly baked waffles and milk-based ice cream. The menu evolved to include waffle bowls, egg waffle ice cream, butter egg waffles, coffee, and packaged waffle snacks. The company states it uses milk from pastures in a "golden milk source belt" and avoids unnecessary additives. By the mid-2020s, according to the official website, Pobeice had signed more than 1,000 stores across 27 provinces and over 150 cities in China, including Zhejiang, Jiangsu, Fujian, Jiangxi, Hunan, Guangdong, Hubei, Chongqing, Sichuan, Hainan, Anhui, Henan, Xinjiang, and Ningxia. The company has received recognition including being described as the "first creator of freshly-baked waffle ice cream in China," ranking first nationally in ice cream brand store count in 2023, and receiving a 2023 digital marketing benchmark award and a 2023 bakery industry partner award. It has also been recognized as a charitable enterprise and a popular tea beverage brand. In March 2026, the brand underwent a 5.0 upgrade and officially shortened its name from "波比艾斯现烤华夫冰淇淋" to "波比冰淇淋" (Pobeice Ice Cream), aiming for a cleaner brand image and deeper focus on the ice cream sector. The corporate entity, Hunan Pobeice Enterprise Management Co., Ltd., continues to operate from its headquarters in Changsha County and supports franchise partners nationwide.

• 2026

  Brand undergoes 5.0 upgrade and simplifies name to "波比冰淇淋" (Pobeice Ice Cream) in March.

• 2023

  Ranked first nationally in ice cream brand store count; received digital marketing and bakery industry awards.

• 2013

  Brand invited to record Hunan TV program "Yue Ce Yue Kai Xin".

• 2010

  First store "Peile Dessert Station" opens on Huangxing Pedestrian Street, Changsha, in April.

China's pioneer of freshly-baked waffle ice cream, offering made-to-order waffles filled with pure milk ice cream through a nationwide franchise network.

• Pecan Large Waffle

  Crispy milk-flavored pecan pieces with milk ice cream.

• Chocolate Nut Large Waffle

  Milk ice cream with chocolate sauce and peanut pieces.

• Milk Waffle Cone

  Hand-baked waffle cone with milk ice cream.

• Brownie Cereal Bowl

  Milk ice cream with chocolate sauce, brownie, and cereal rings.

• Mango Pistachio Bowl

  Fresh mango, milk ice cream, pistachio crumbs, and mochi.

• Freshly Baked Waffle Egg Roll

  Hand-baked egg roll with fresh eggs, milk, and butter.

• Oreo Waffle Box

  Hand-baked waffle box with Oreo crumbs, 4 pieces per box.

• Latte

  Coffee with smooth milk.

• Americano

  Freshly ground Italian blend coffee.

• Classic Egg Waffle

  Hand-baked egg waffle with fresh eggs and butter.

• Oreo Egg Waffle

  Classic egg waffle with Oreo crumbs.

• Pecan Egg Waffle Ice

  Pecan pieces with freshly baked butter egg waffle and ice cream.

• Oreo Egg Waffle Ice

  Oreo crumbs with milk ice cream.

• Mango Egg Waffle Ice

  Butter egg waffle with milk ice cream, fresh mango, and mango sauce.

1. 1网站首页-波比艾斯pobeice.com
2. 2公司简介-波比艾斯pobeice.com
3. 3产品中心-波比艾斯pobeice.com
4. 4Wikidata: 湖南波比艾斯企业管理有限公司wikidata.org