
YouYanShe
Chinese mainland media brand focused on video games and surrounding pan-culture information, founded in 2016.
Last updated October 9, 2026
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Overview
游研社 is a Chinese mainland media outlet focused on video games and related pan-culture information. It was founded in 2016 by 周伟 (pen name "楚云帆"). Its early content leaned toward stories about nostalgic single-player games. Unlike traditional game media, 游研社 initially published content through accounts on various social media platforms before later building its own website. Its official site presents sections such as articles, videos, 油盐板, Q&A, team-up, game library, and game museum, along with an app download and a merchandise store.
History
游研社 is a Chinese mainland media outlet focused on video games and related pan-culture information. It was founded in 2016 by 周伟 (pen name "楚云帆"). Its early content leaned toward stories about nostalgic single-player games. Unlike traditional game media, 游研社 initially published content through accounts on various social media platforms before later building its own website.
- 2016
Founded by Zhou Wei (pen name 'Chu Yunfan') as a Chinese mainland media outlet focused on video games and surrounding pan-culture information.
- 2016
Early content focused on nostalgic single-player game stories; the outlet initially built accounts on various social media platforms before later establishing its own website.
Products and positioning
Editorial content (articles, videos, community boards)
The official website features sections for articles, videos, a community board ('Youyanban'), Q&A, team-up, game library, and game museum.
Game museum
A physical exhibition space offering permanent exhibition tickets and community events, as listed on the official website.
Merchandise store
An online shop selling game-related books, merchandise, and collectibles, including officially licensed items.
Mobile app
The official website offers an app download option.
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