Shenzhen Keruide Electric Appliance Co., Ltd.
Shenzhen Keruide Electric Appliance Co., Ltd. (Creade) is a Chinese manufacturer of hotel guest-room electrical appliances, best known for its electric kettles and high-speed hair dryers.
Last updated September 29, 2026
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Overview
Shenzhen Keruide Electric Appliance Co., Ltd., trading under the brand Creade (科瑞德), is a Chinese manufacturer founded in 2012 that specializes in electrical appliances for hotel guest rooms. The company integrates research and development, production, and sales, and positions itself as a dedicated supplier to the hospitality industry. Its core product lines are electric kettles, hair dryers, and guest-room miscellaneous items (such as hangers and emergency flashlights). Creade's electric kettle range includes models such as the K-0809 'Ting' kettle, the K-0105 boutique kettle, and the K-0806 portable small Ting kettle. The company states that its kettles use STRIX smart temperature controllers and that it has pioneered features such as hidden steam vents, one-piece stretched inner liners, and 316 medical-grade inner liners. Its hair dryer range includes high-speed models like the K-4029 'Wind Spirit Messenger' with an 110,000 rpm brushless motor and 200 million negative ions, as well as folding and standard models. The guest-room miscellaneous line offers coordinated sets in colors such as elegant gray, mocha black, and Hermès orange, including clothes hangers and emergency flashlights. The company serves major international hotel chains, listing Wyndham, Wanda, Marriott, InterContinental, and Hilton among its clients. According to its website, by 2022 it had served its 10,000th customer, the Hilton hotel in Nanxun, Huzhou, Zhejiang. It operates a self-owned production base in Dalang Town, Dongguan, Guangdong, covering 50,000 square meters, acquired in 2021. The company reports over 50 technical staff, more than 100 partners, over 20 patents, and more than 1,000 served customers. It holds ISO 9001 certification and various safety certifications. Creade participates in industry events such as the Shanghai International Hotel Industry Expo (31st in 2023, 32nd in 2024) and received recognition as the 'Most Influential Brand in Southwest Cultural Tourism Accommodation Industry' in 2024. The company's stated ambition is to become a leading brand in China's hotel electric kettle sector.
History
Shenzhen Keruide Electric Appliance Co., Ltd. was established in 2012 in Shenzhen, Guangdong, China. The company was founded as the predecessor of the Creade brand, focusing on the research, development, production, and sales of electric kettles for the hotel industry. From its inception, it aimed to create exceptional electric kettles to meet global demand for high-quality user experiences. In 2015, the company pioneered hidden steam vents in its kettles. In 2016, it promoted one-piece stretched inner liner technology. In 2017–2018, it led the popularization of light luxury frosted kettles. In 2019, it advocated for 316 medical-grade inner liners, which sparked industry discussion. In 2020, it became a promoter of long-spout kettles for Chinese tea culture. In 2021, the company purchased a production base in Dalang Town, Dongguan, Guangdong, covering 50,000 square meters. In 2022, it served its 10,000th customer, the Hilton hotel in Nanxun, Huzhou, Zhejiang. In 2023, it participated in the 31st Shanghai International Hotel Industry Expo, and in 2024, it participated in the 32nd edition of the same expo. The company continues to expand its product lines, including high-speed hair dryers and guest-room accessories, and aims to become a leading brand in China's hotel electric kettle sector.
- 2024
Participated in the 32nd Shanghai International Hotel Industry Expo; awarded 'Most Influential Brand in Southwest Cultural Tourism Accommodation Industry'.
- 2023
Participated in the 31st Shanghai International Hotel Industry Expo.
- 2022
Served its 10,000th customer: Hilton hotel in Nanxun, Huzhou, Zhejiang.
- 2021
Purchased a 50,000 sqm production base in Dalang Town, Dongguan, Guangdong.
- 2020
Became a promoter of long-spout kettles for Chinese tea culture.
- 2019
Advocated for 316 medical-grade inner liners, sparking industry discussion.
- 2018
Led the popularization of light luxury frosted kettles (2017-2018).
- 2016
Promoted one-piece stretched inner liner technology.
- 2015
Pioneered hidden steam vents in electric kettles.
- 2012
Company founded in Shenzhen as the predecessor of the Creade brand.
Products and positioning
Dedicated manufacturer of hotel guest-room electrical appliances, emphasizing innovation, quality, and sustainability.
K-0809 Ting kettle
Electric kettle with oriental Zen aesthetic.
K-0105 boutique kettle
Boutique electric kettle.
K-0806 portable small Ting kettle
Portable small kettle.
K-4029 high-speed hair dryer 'Wind Spirit Messenger'
110,000 rpm brushless motor, 200 million negative ions, 1.8m cord, magnetic 360° rotating nozzle, 13 aviation-grade impeller blades, 3 speed modes.
K-4032 high-speed hair dryer
Similar specifications to K-4029.
K-4015 folding hair dryer
Folding hair dryer.
K-4021 standard hair dryer
Standard hair dryer.
Guest room miscellaneous sets (elegant gray, mocha black, Hermès orange)
Coordinated sets including hangers and emergency flashlights.
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