Geely Automobile

Geely Automobile (浙江吉利汽车有限公司) is the principal passenger-car manufacturing and sales operation of Zhejiang Geely Holding Group, the Chinese automotive group founded by entrepreneur Li Shufu. The company is closely associated with Geely Automobile Holdings Limited, the group's Hong Kong-listed vehicle (ticker 0175.HK), which serves as the main listed platform for the Geely-branded car business. Its headquarters are in Hangzhou, Zhejiang Province, and its manufacturing and sales footprint spans China with growing export activity. Geely began as a private Chinese automaker at a time when the domestic industry was dominated by state-owned joint ventures with foreign partners. It built its reputation on affordable mass-market passenger cars, then expanded through acquisitions and brand proliferation. The group's portfolio has grown to include the core Geely brand, the Geometry electric line, the premium electric brand Zeekr, and links to other marques within Geely Holding such as Lynk & Co and Volvo Cars. This multi-brand structure lets the group address budget, mainstream and premium segments, as well as the transition to electrification. Geely's product range covers sedans, SUVs, MPVs and increasingly battery-electric and plug-in hybrid models. The company has invested heavily in vehicle platforms, powertrain technology and connected-car features, and it operates research and design centres in China and abroad. Its engineering collaboration with Volvo Cars, which Geely Holding acquired in 2010, has been a notable feature of its product development strategy. In the market, Geely positions itself as a high-volume Chinese brand offering strong value, modern design and rapidly improving technology. It competes with domestic peers and with international joint-venture brands in China, while pursuing export growth in Asia, the Middle East, Latin America and Europe. The company is a significant player in China's shift toward new-energy vehicles, with Zeekr and electrified Geely models central to that effort.

Geely's origins lie with Li Shufu, an entrepreneur who moved from refrigeration parts and motorcycle manufacturing into automobiles. Zhejiang Geely Automobile Co., Ltd. was established in the late 1990s as a private Chinese carmaker, at a time when the passenger-car sector was dominated by state-owned joint ventures with foreign manufacturers. Geely's early models were inexpensive compact cars aimed at first-time buyers, and the company's willingness to compete on price helped it gain a foothold in a rapidly growing domestic market. Through the 2000s Geely expanded its model line-up and manufacturing capacity, improving quality and design while building a national dealer network. A turning point came in 2010, when Zhejiang Geely Holding Group acquired Volvo Cars from Ford. The deal transformed the group's engineering capabilities and international profile, and it paved the way for shared platforms and technology between Volvo and Geely-branded products. The group subsequently launched Lynk & Co, a brand developed jointly with Volvo, and reorganised its passenger-car business around Geely Automobile Holdings Limited, the Hong Kong-listed entity. Geely also expanded into electrification, creating the Geometry brand for affordable electric vehicles and later the premium electric brand Zeekr. These moves positioned the group across multiple price segments and accelerated its shift toward new-energy vehicles. Geely has continued to invest in vehicle platforms, powertrains and connected-car technology, and it has pursued export growth beyond China. The company's history reflects the broader rise of private Chinese automakers from low-cost imitators to significant competitors in design, engineering and electric mobility.

• 2010

  Zhejiang Geely Holding Group acquires Volvo Cars from Ford.

• 1997

  Zhejiang Geely Automobile Co., Ltd. established as a private Chinese carmaker.

• Launch of Lynk & Co, a brand developed jointly with Volvo.

• Creation of the Geometry electric vehicle brand.

• Launch of Zeekr, the group's premium electric vehicle brand.

High-volume Chinese mass-market automaker with a multi-brand portfolio spanning value, mainstream and premium electric segments.

• Geely brand passenger cars

• Geometry electric vehicles

• Zeekr premium electric vehicles

• 2026

  Geely recalls over 100,000 Galaxy and Lynk & Co vehicles to replace lidar free of charge

  Zhejiang Geely Automobile Co., Ltd. filed a recall plan with China's State Administration for Market Regulation. The recall covers 74,037 Lynk & Co 900, Lynk 10EM-P, Lynk 07 and Lynk 08 vehicles produced between January 8, 2025 and December 10, 2025, and is scheduled to begin on August 24, 2026. Affected vehicles will receive a free lidar replacement to eliminate a safety hazard. Lynk & Co Automobile Sales Co., Ltd. is authorized to carry out the recall. A cloud platform is used to identify early diagnostic signals, and owners are proactively invited via 400 customer service to visit stores for the replacement.

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• 2026-08-24

  Geely recalls over 100,000 Galaxy and Lynk & Co vehicles to replace lidar free of charge[1]Geely recalls over 100,000 Galaxy and Lynk & Co vehicles to replace lidar free of chargedonews.com

  Zhejiang Geely Automobile Co., Ltd. filed a recall plan with China's State Administration for Market Regulation, recalling 74,037 Lynk & Co 900, Lynk 10EM-P, Lynk 07 and Lynk 08 vehicles produced between January 8, 2025 and December 10, 2025, starting August 24, 2026, to replace lidar free of charge and eliminate a safety hazard. Lynk & Co Automobile Sales Co., Ltd. is authorized to carry out the recall, using a cloud platform to identify early diagnostic signals and proactively inviting owners via 400 customer service to visit stores for replacement.

• 2026-08-21

  Zhejiang Geely recalls over 92,900 vehicles over lidar defect[2]Geely recalls over 100,000 Galaxy and Lynk & Co vehicles to replace lidar free of chargenbd.com.cn

  Zhejiang Geely Automobile Co., Ltd. filed a recall plan with China's State Administration for Market Regulation, recalling more than 92,900 vehicles to replace lidar units free of charge and eliminate a safety hazard; Lynk & Co Automobile Sales Co., Ltd. was authorized to carry out the recall, with early diagnostic signals identified via a cloud platform and owners invited by 400 hotline to visit stores for replacement.

1. 1Geely recalls over 100,000 Galaxy and Lynk & Co vehicles to replace lidar free of chargedonews.com
2. 2Geely recalls over 100,000 Galaxy and Lynk & Co vehicles to replace lidar free of chargenbd.com.cn