Zhejiang Wuye Enterprise Management (Hangzhou) Co., Ltd.

Zhejiang Wuye Enterprise Management (Hangzhou) Co., Ltd. is a Chinese catering brand-management company associated with the Frog Wow (蛙喔) restaurant group. The group's official website presents a portfolio of restaurant brands — Frog Wow (蛙喔品牌), Wuye (伍爷品牌) and other brands — and describes itself as a catering group founded in January 2017 whose core team had more than a decade of prior restaurant entrepreneurship experience. Over roughly seven years the business grew into a group integrating restaurant brand incubation, chain management, technical R&D, store decoration and construction, and supply-chain support. The group's best-documented brand is Frog Wow, positioned as a young, optimistic and cheerful bullfrog-themed chain restaurant. Its stated store model is a 150–180 square metre shopping-mall unit with an average spend of RMB 70–80 per person, targeting consumers aged 25–30. The company reports more than 500 chain stores across more than 60 cities in over 10 provinces, including Shanghai, Zhejiang, Jiangsu, Anhui, Jiangxi, Hubei, Yunnan, Fujian and Shandong. It also cites 8 years of operation, 500+ stores and 71 cities, with 2022–2023 financial indicators including a 65% gross margin and store revenue growth of 10%–15%. The company operates a franchise/cooperation model, publishing a twelve-step cooperation process covering enquiry, headquarters visits, product tasting, contracting and fees, site selection, decoration design and construction, equipment installation, recruitment and training, licensing, opening support and ongoing QSC (quality, service, cleanliness) evaluation. Its stated vision is to become a leading Chinese catering industry platform. Corporate addresses listed on the official site are 9/F, Building A, Debi Gangli WE Industrial Park, 2099 Tongwen Road, Xiaoshan District, Hangzhou, Zhejiang, plus a Taizhou operations headquarters at 688 Zhongxin Avenue, Wenqiao Town, Wenling, Taizhou. The company is privately held and is not known to be listed. The 'Wuye' (伍爷) brand is one of the group's named restaurant brands alongside Frog Wow.

The catering group behind Zhejiang Wuye Enterprise Management (Hangzhou) Co., Ltd. traces its origins to a core team with more than ten years of restaurant entrepreneurship experience. According to the group's official website, the brand-management company was founded in January 2017. Over the following roughly seven years it developed from a restaurant operator into a group integrating restaurant brand incubation, chain management, technical R&D, decoration and construction, and supply-chain support. The group built a multi-brand portfolio, publicly naming Frog Wow (蛙喔品牌) and Wuye (伍爷品牌) alongside other brands. Frog Wow became the group's most visible chain, positioned as a young, optimistic and cheerful bullfrog-themed restaurant. Its stated store model is a 150–180 square metre shopping-mall unit with an average per-person spend of RMB 70–80, aimed at 25–30 year old consumers. By the time of the official website's publication, the group reported more than 500 chain stores across more than 60 cities in over 10 provinces, including Shanghai, Zhejiang, Jiangsu, Anhui, Jiangxi, Hubei, Yunnan, Fujian and Shandong. It also cited operating results of 8 years, 500+ stores and 71 cities, and 2022–2023 financial indicators of a 65% gross margin and 10%–15% store revenue growth. The company expanded through a franchise/cooperation model, publishing a detailed twelve-step process for partners: telephone consultation and intent, visiting headquarters, tasting products and receiving materials, signing contracts and paying cooperation fees, headquarters assessment of partner site selection, feedback on the site survey, provision of decoration design, construction and equipment installation plus headquarters distribution, recruitment and training and licence handling, opening preparation and marketing support, confirmation of trial and opening dates, formal opening, and continuous QSC evaluation by headquarters. The group states its vision is to become a leading Chinese catering industry platform. Its corporate addresses are 9/F, Building A, Debi Gangli WE Industrial Park, 2099 Tongwen Road, Xiaoshan District, Hangzhou, Zhejiang, with a Taizhou operations headquarters at 688 Zhongxin Avenue, Wenqiao Town, Wenling, Taizhou. The company is privately held.

• 2022

  Cited 2022–2023 financial indicators: 65% gross margin and 10%–15% store revenue growth.

• 2017

  Brand-management company founded in January 2017.

• Group grows into an integrated catering group covering brand incubation, chain management, R&D, decoration and supply chain.

• Group reports more than 500 chain stores across 60+ cities in 10+ provinces.

Multi-brand catering group focused on chain restaurant incubation, franchising and supply-chain support; its flagship Frog Wow brand targets young mall diners.

• Frog Wow (蛙喔) bullfrog-themed chain restaurant

• Wuye (伍爷) restaurant brand

• Franchise and brand-management services

1. 1蛙喔——杭州蛙喔品牌管理公司（官网首页）ai-wow.com
2. 2品牌介绍_蛙喔--杭州蛙喔品牌管理公司ai-wow.com
3. 3企业简介_蛙喔--杭州蛙喔品牌管理公司ai-wow.com
4. 4合作流程_蛙喔--杭州蛙喔品牌管理公司ai-wow.com
5. 5Wikidata: 浙伍爷企业管理(杭州)有限公司wikidata.org