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Product brand

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Last updated November 4, 2026

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Overview

Huanlejia (欢乐家) is a Chinese beverage brand associated with fruit juice and juice-based drinks. The brand name is used for juice products such as fruit juice, nectar, orange juice and smoothie-style drinks, positioning it in the packaged juice segment of China's beverage market. Its official website is huanlejia.com. The available evidence identifies it as a juice brand; further corporate details such as founding year, headquarters, ownership and product range are not established by the supplied material.

History

The supplied evidence identifies Huanlejia as a juice brand, listing fruit juice, nectar, orange juice and smoothie drinks among its product associations. No founding date, corporate history, ownership changes or market-expansion milestones are provided in the evidence, so a detailed chronology cannot be written without speculation. The brand operates in the packaged juice category of the Chinese beverage industry, where brands compete across fruit juice, juice drinks and related refreshment products. Its official web presence is at huanlejia.com.

Products and positioning

  • Fruit juice

    Juice products under the Huanlejia brand.

  • Nectar

    Nectar-style juice drinks.

  • Orange juice

    Orange juice products.

  • Smoothie-style drinks

    Smoothie and blended-style drinks.

Controversies

  • 2017

    Mechanical accident at Wuhan Huanlejia canning workshop kills 1; safety regulator fines company RMB 200,000

    In December 2016, a mechanical injury accident at Wuhan Huanlejia's canning workshop killed one employee, and the company paid RMB 790,000 to the family; on June 12, 2017, the Hanchuan City Safety Supervision Bureau fined the company RMB 200,000 and the main responsible person RMB 2,000. During its IPO, the company also disclosed penalties for illegal land occupation and fire safety acceptance failures. Status: administrative penalty. Entity: Wuhan Huanlejia Food Co., Ltd. Scope: subsidiary production safety.

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