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The Freen Burgers

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The Freen Burgers is a Taiwanese American-style hamburger fast-food chain founded in Chiayi in 2007, known for its fast-casual premium burgers and sustainable dining approach.

Last updated September 15, 2026

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Overview

The Freen Burgers (樂檸漢堡) is described as Taiwan's only American-style hamburger fast-food chain founded by a nutritionist, established in 2007 in Chiayi. The brand promotes a 'fast casual' dining trend and offers premium American burgers. Its English name combines THE FREESTYLE, REAL & GREEN, reflecting a relaxed, natural, and comfortable lifestyle. The brand emphasizes natural ingredients, self-baked buns with Taiwanese wheat, grass-fed beef, and sustainable practices such as cage-free eggs and sustainable seafood certification.

History

The Freen Burgers was founded in 2007 in the Wenhua Street area of Chiayi, Taiwan. The brand describes itself as Taiwan's only American-style hamburger fast-food chain founded by a nutritionist. Since its founding, it has pursued a balance between responsibility and capability, aiming for ESG sustainability in the restaurant industry. The brand has introduced various initiatives over the years, including using natural lemon for real fruit soda (2010), adding slow-flying angels to the baking team (2016), incorporating Taiwanese wheat into hamburger buns (2021), offering vegetarian burgers regularly, using cage-free happy eggs, and achieving sustainable seafood 'gold' certification. The brand promotes a 'fast casual' dining trend and emphasizes a lifestyle of comfort and freedom, symbolized by wearing shorts.

Products and positioning

Fast casual premium American burger chain emphasizing natural ingredients, sustainability, and a relaxed lifestyle.

  • Premium American burgers

    Handmade patties from imported natural whole-cut beef, ground in Taiwan, with no mixed meat.

  • Self-baked cloud-like buns

    Buns made in-house with Taiwanese wheat, described as soft yet chewy.

  • Fresh fruit drinks

    Seasonal fruit drinks made without reconstituted juice.

  • Coffee

    Freshly roasted coffee with professional cupping.

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