Chunqiu Tourism

Chunqiu Tourism (春秋旅游), also known as Shanghai Chunqiu International Travel Service (上海春秋国际旅行社), is a Chinese travel-agency brand headquartered in Shanghai. It is the travel and tour-operating business associated with the Spring (春秋) group, the same corporate family that founded the low-cost carrier Spring Airlines. The brand's core business is packaged tours, group travel, ticketing and travel services for Chinese consumers, with a strong domestic-travel orientation and outbound offerings. The brand's significance in the Chinese market comes from its early role as one of the country's pioneering private travel agencies and from its tight integration with an airline: the travel agency's customer base and distribution helped seed the airline venture, and the airline in turn supplies capacity for tour packages. This "travel agency plus low-cost airline" model is the defining feature of the Chunqiu/Spring brand identity. Chunqiu Tourism operates primarily in mainland China, selling through its own outlets, call centers and online channels. Its positioning is mass-market and value-oriented, emphasizing affordable package holidays, group tours and destination coverage rather than luxury travel. Ownership details and current corporate structure are not confirmed by the supplied evidence, so they are left unspecified here.

Chunqiu Tourism traces its origins to Shanghai Chunqiu International Travel Service, a private travel agency founded in Shanghai in the early years of China's reform and opening period. It grew as a domestic and outbound tour operator serving Chinese travelers, building a network of sales outlets and a reputation for value-priced group travel. The decisive turning point in the brand's history was the move into aviation. Under founder Wang Zhenghua, the travel business expanded into air transport, culminating in the launch of Spring Airlines as China's first low-cost carrier. The travel agency and the airline were developed as complementary businesses: the agency supplied passengers and distribution, while the airline provided low-cost capacity that made packaged tours more competitive. This integration shaped the Chunqiu brand's subsequent development. The travel arm continued to sell tour packages, tickets and travel services in mainland China, while the Spring name became widely recognized through the airline. The brand remains associated with affordable, mass-market travel rather than premium tourism. Specific dates for corporate restructuring, ownership changes and later expansions are not documented in the supplied evidence, so they are not asserted here.

• Shanghai Chunqiu International Travel Service founded in Shanghai

• Travel business expands into aviation, leading to the creation of Spring Airlines as a low-cost carrier

Mass-market, value-oriented travel agency brand integrated with a low-cost airline.

• Packaged holiday tours

• Group tours

• Domestic and outbound travel services

• Air ticket booking

• Unconfirmed

  Chunqiu Tourism launches pet family travel brand Chunqiu Pet Pai[1]春秋旅游推出宠物家庭旅行品牌“春秋宠物派”163.com

  Reported: 2026-08-21

  At the 28th Asia Pet Expo, Chunqiu Tourism officially launched a new pet family travel brand, Chunqiu Pet Pai, along with its first dedicated travel products, offering end-to-end services covering animal quarantine documentation, insurance, transport, accommodation and destination activities, with pilot long-distance group tours to Changbai Mountain and Zhangye and free-travel options in Xining, Kunming, Dalian and Harbin.

1. 1春秋旅游推出宠物家庭旅行品牌“春秋宠物派”163.com