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Rastar Group

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Rastar Group (星辉互动娱乐股份有限公司) is a Chinese cultural and entertainment company listed on the ChiNext board under code 300043, with businesses spanning games, toys and a football club.

Last updated November 4, 2026

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Overview

Rastar Group, short for 星辉互动娱乐股份有限公司, is described on its official site as the first ChiNext-listed company in eastern Guangdong (A-share code 300043). It was established in 2000 in Shantou, Guangdong Province, and listed on China's capital market in January 2010. Its businesses focus on games and toys, with offices in Shantou, Guangzhou, Hong Kong and Shenzhen; its self-developed ancient-style strategy mobile game series Romance of the Three Kingdoms has been released in mainland China, Hong Kong, Macao and Taiwan, South Korea and Japan, with cumulative revenue exceeding RMB 6.6 billion. It has over 400 toy products sold to more than 120 countries and regions, and holds more than 35 authorizations from world-renowned carmakers. Wikipedia-zh adds that its registered address is in Shantou, its management and operations headquarters is in Guangzhou, its predecessor was a plastics factory founded by Chen Yansheng and his wife Chen Dongqiong, and its businesses cover a football club, games and toys, with offices in Shantou, Guangzhou, Hong Kong, Shenzhen and Barcelona. RASTAR (星辉娱乐), formally 星辉互动娱乐股份有限公司, was established in 2000 in Shantou, Guangdong Province, and is described as the first ChiNext-listed company in eastern Guangdong, having listed on the Chinese capital market in January 2010 under A-share code 300043. Its business focuses on games and toys, with offices in Shantou, Guangzhou, Hong Kong and Shenzhen, and its stated business scope also covers football. Its self-developed ancient-style strategy mobile game series 《三国群英传》 has been released in mainland China, Hong Kong, Macao and Taiwan, South Korea and Japan, with cumulative business revenue exceeding RMB 6.6 billion. It states that over 400 toy products are exported to more than 120 countries and regions, with more than 35 world-renowned automaker licenses and trademark rights in over 110 countries and regions.

History

Rastar Group, short for 星辉互动娱乐股份有限公司, was established in 2000 in Shantou, Guangdong Province, and listed on China's capital market in January 2010. Its official site describes it as the first ChiNext-listed company in eastern Guangdong (A-share code 300043). According to Wikipedia-zh, its predecessor was a plastics factory founded by Chen Yansheng and his wife Chen Dongqiong; its registered address is in Shantou, Guangdong Province, and its management and operations headquarters is in Guangzhou, Guangdong Province. Its businesses cover a football club, games and toys, with offices in Shantou, Guangzhou, Hong Kong, Shenzhen and Barcelona. 星辉互动娱乐股份有限公司 was established in 2000 in Shantou, Guangdong Province, and is described as the first ChiNext-listed company in eastern Guangdong, listing on the Chinese capital market in January 2010 under A-share code 300043. Its business focuses on games and toys, with offices in Shantou, Guangzhou, Hong Kong and Shenzhen, and its stated business scope also covers football. Its self-developed ancient-style strategy mobile game series 《三国群英传》 has been released in mainland China, Hong Kong, Macao and Taiwan, South Korea and Japan, with cumulative business revenue exceeding RMB 6.6 billion. It states that over 400 toy products are exported to more than 120 countries and regions, with more than 35 world-renowned automaker licenses and trademark rights in over 110 countries and regions.

  • Rastar Group is listed on the ChiNext board of the Shenzhen Stock Exchange under the ticker 300043, becoming the first ChiNext-listed company in eastern Guangdong.

  • The company's predecessor, Rastar Plastics Factory, is founded by Chen Yansheng and his wife Chen Dongqiong.

  • Rastar Group acquires football club RCD Espanyol, expanding its business into sports.

  • Rastar Games launches the mobile strategy game 'Three Kingdoms:策定九州' in Southeast Asia, surpassing 1 million pre-registrations and ranking second on Thailand's App Store free game chart.

  • Rastar Games launches 'Three Kingdoms:策定九州' in Hong Kong, Macau, and Taiwan, topping both Apple and Google free game charts.

  • Rastar Games' 'Three Kingdoms:策定九州' receives the 'HarmonyOS Ecosystem Outstanding Contribution Award'.

Products and positioning

A comprehensive cultural industry enterprise focusing on games and toys.

  • Romance of the Three Kingdoms series mobile games

    Self-developed ancient-style strategy mobile game series, successfully released in mainland China, Hong Kong, Macao and Taiwan, South Korea and Japan, with cumulative revenue exceeding RMB 6.6 billion.

  • Toys

    Over 400 quality toy products sold to more than 120 countries and regions; more than 35 authorizations from world-renowned carmakers; trademark intellectual property in more than 110 countries and regions.

Controversies

  • 2022

    Rastar Entertainment and Chen Yansheng warned by Guangdong regulator over related-party aid disclosure and cross-period revenue

    In October 2022, the Guangdong Securities Regulatory Bureau issued warning letters to Rastar Entertainment and four individuals including Chen Yansheng, over irregular review and disclosure of related-party financial assistance, improper disclosure of subsequent events, internal control deficiencies in R&D expense aggregation, and cross-period revenue recognition by a subsidiary. Warning letters.

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