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Newsound Technology

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Xiamen Newsound Technology Co., Ltd. is a Chinese hearing aid manufacturer founded in 2004, specializing in R&D, production, and sales of hearing aids for global markets.

Last updated September 26, 2026

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Overview

Xiamen Newsound Technology Co., Ltd. (brand name Newsound) is a Chinese hearing aid manufacturer founded in 2004 and headquartered in the Xiamen Torch Hi-Tech Zone (Xiang'an) Industrial Area, Fujian Province. The company is recognized as a national-level "Specialized, Refined, Distinctive, and Innovative" little giant enterprise and a high-tech enterprise. It integrates research and development, production, and sales of hearing aids, serving over 100 countries and users in more than 110 countries and regions worldwide. Newsound holds multiple domestic and international medical device certifications, including ISO13485, EU CE, US FDA, China NMPA, and Korean KHMP. It has obtained more than 90 national valid patents and has undertaken several major science and technology projects in Xiamen, achieving multiple industry firsts. The company operates a mature R&D team, production lines, and sales model, offering global ODM/OEM services, dealer franchise systems, and strategic partnerships with chain pharmacies. It collaborates with over 200 well-known brands at home and abroad. Its product portfolio includes hearing aids under brands such as Shengwei (声为), Haoyiting (好易听), Kangting (康听), Leting (乐听), and Xinruiyi (新瑞翼), covering behind-the-ear (BTE), in-the-ear (ITE), and box-type models. Notable products include the Primo RMA801 MP BTE hearing aid, Angel 4 MCIC R ITE hearing aid, and KT-NB010 box-type hearing aid. The company's annual sales exceed 100 million RMB. Newsound is committed to its corporate vision of "Let people hear better" and its value of making hearing aids affordable and effective for more people. It actively engages in social responsibility initiatives, including disability assistance programs in Xinjiang, donations to Mongolia, and community hearing services for the elderly.

History

Xiamen Newsound Technology Co., Ltd. was established in 2004 in Xiamen, Fujian Province, China. From its inception, the company focused on the research, development, production, and sales of hearing aids. Over the years, it has grown into one of the largest hearing aid manufacturers in China, achieving recognition as a national-level "Specialized, Refined, Distinctive, and Innovative" little giant enterprise and a high-tech enterprise. The company has obtained numerous domestic and international medical device certifications, including ISO13485, EU CE, US FDA, China NMPA, and Korean KHMP. It has also secured more than 90 national valid patents and has undertaken several major science and technology projects in Xiamen, creating multiple industry firsts. Newsound has developed a mature R&D team, production lines, and sales model, enabling it to provide hearing health solutions to over 100 countries and users in more than 110 countries and regions. In 2023, Newsound celebrated its 19th anniversary. The company has also participated in major industry events such as CMEF, where it displayed a century-old hearing aid and a sound museum. Its annual sales exceed 100 million RMB. Throughout its history, Newsound has engaged in social responsibility initiatives, including disability assistance programs in Xinjiang, donations of rechargeable hearing aids worth 1.2 million RMB to Mongolia, and participation in the Shanghai Phoenix disability assistance project, as well as community and nursing home visits to address hearing issues among the elderly.

  • 2023

    Celebrated 19th anniversary.

  • 2004

    Company founded in Xiamen, Fujian, China.

  • Displayed century-old hearing aid and sound museum at CMEF.

Products and positioning

Affordable, effective, and easy-to-use hearing aids for global markets; national-level specialized and innovative enterprise.

  • Primo RMA801 MP

  • Angel 4 MCIC R

  • KT-NB010

  • Poco R800

  • Forte 201

Recent events

  • Unconfirmed

    Reported

    NewSound launches WattUp-enabled Primo W hearing aid[5]

    NewSound launched the WattUp-enabled Primo W next-generation hearing aid at the International EUHA Congress and Exhibition in Nuremberg, Germany. The hearing aid uses Energous' WattUp wireless charging technology.

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