Zhaoliangji
Zhaoliangji is a Chinese second-hand 3C e-commerce brand under Shenzhen Zhuanzhuan, focused on second-hand mobile phones.
Last updated October 9, 2026
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Overview
Zhaoliangji is a Chinese second-hand 3C e-commerce brand under Shenzhen Zhuanzhuan, described as a well-known domestic second-hand 3C e-commerce brand and the first internet-sector investment project of celebrity Jia Jingwen. As of December 2019, the platform reported having served 67 million users cumulatively and accumulated over 210,000 genuine user reviews. It mainly sells genuine second-hand mobile phones, tablets, laptops and 3C accessories rated 9成新 and above, and operates an app downloadable from the App Store or Android app markets.
History
Zhaoliangji was founded in October 2015. In April 2017 it received tens-of-millions angel-round funding from Meihua Angel, Qingshan Capital and Jia Jingwen; in October 2017 it received tens-of-millions A-round funding from Qingshan Capital and Meihua Angel; and in February 2018 it received 70.33 million A+ round funding from Oriental Fortune Capital, Qianhai Mother Fund and Hongshi Capital. In December 2017 it sold 130,000 phones. Cumulative users surpassed 15,000,000 in December 2018 and 22,000,000 in February 2019. In December 2019 it invested in and took a stake in the B2B second-hand trading platform "采货侠". As of December 2019 the platform had cumulatively served 67 million users.
Zhaoliangji is founded.
Raises a tens-of-millions-yuan angel round from Meihua Angel and Qingshan Capital, with Jia Jingwen participating.
Raises a tens-of-millions-yuan Series A round from Qingshan Capital and Meihua Angel.
Sells 130,000 phones.
Raises a Series A+ round of 70.33 million yuan from Oriental Fortune Capital, Qianhai Mother Fund and Hongshi Capital.
Cumulative users surpass 15,000,000.
Cumulative users surpass 22,000,000.
Named to Xiaofanzhuo's 2019 Top 30 Most Growth-Promising Enterprises.
Receives the Top 15 New Retail Companies award and invests in B2B second-hand trading platform Caihuoxia.
Named to Lieyunwang's 2019 Top 20 Most Influential Innovative Enterprises in New Consumption.
Products and positioning
A professional second-hand mobile phone e-commerce brand focused on second-hand 3C transactions, emphasizing quality assurance and inspection services.
Second-hand mobile phones, tablets, laptops and 3C accessories rated 9成新 and above
Recent events
Zhuanzhuan completes acquisition of Zhaoliangji[4]
Reported:
Zhuanzhuan completed its acquisition of second-hand electronics retailer Zhaoliangji on May 6, 2020. The source says the combined Zhuanzhuan Group was valued at more than US$1.8 billion.
Zhuanzhuan announces merger with Zhaoliangji[5]
Reported:
On May 6, Zhuanzhuan’s CEO announced that Zhuanzhuan and Zhaoliangji had joined forces, with Zhaoliangji becoming a subsidiary of Zhuanzhuan Group and continuing as an independent brand. The article also questions whether the merger would ultimately be confirmed.
Zhuanzhuan and Zhaoliangji announce strategic merger[6]
Reported:
Zhaoliangji announced that it had reached a strategic merger with Zhuanzhuan. Zhaoliangji will remain an independent brand within the Zhuanzhuan group after the merger.
Zhaoliangji invested in Caihuoxia and signed a cooperation agreement[7]
Reported:
Zhuanzhuan announced that its B2B second-hand trading platform Caihuoxia signed a cooperation agreement with Zhaoliangji, which invested in Caihuoxia. Zhuanzhuan retained control, and Caihuoxia continued independent operations.
Sources9 sources
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