Fang.com

Fang.com (房天下), formerly known as SouFun (搜房网), is a major Chinese online real estate platform and property-listing portal. Founded in 1999 by Mo Tianquan, it grew from a real estate information website into a comprehensive housing transaction and information platform covering new homes, second-hand homes, rentals, home decoration, commercial and office property, overseas property, and real estate data. Its portal aggregates listings across hundreds of Chinese cities, from first-tier markets such as Beijing, Shanghai, Guangzhou and Shenzhen to smaller cities, and provides tools such as mortgage calculators, price queries, live-streamed property viewing, VR panoramic viewing, and owner forums. The platform operates a multi-sided model connecting homebuyers, renters, sellers, developers, agents, and decoration and home-furnishing merchants. Revenue historically came from listing and advertising services sold to developers and agents, plus e-commerce and data products. Fang.com also runs data and research services through its China Index Academy (中指云) offerings, including land-market data, property transaction data, research reports, and the Hundred-City Price Index. Fang Holdings Limited, the parent of Fang.com, was listed on the New York Stock Exchange under the ticker SFUN and was later taken private. The brand has expanded into overseas property marketing, covering markets such as Australia, Singapore, Malaysia, Thailand, Japan and the United Arab Emirates, and has invested in mobile apps, video content, and AI-assisted home-search tools. As a housing platform, Fang.com competes in China's large but cyclical property-information and transaction-services market, where demand is closely tied to real estate policy and housing-market conditions. Its brand is associated with broad city coverage, listing volume, and data/research services for the property industry.

Fang.com traces its origins to SouFun (搜房网), a Chinese real estate information website founded in 1999 by Mo Tianquan. It began as a property information and listing portal and expanded rapidly alongside China's urban housing market, building city-level portals across the country. The company became known for aggregating new-home, resale and rental listings and for selling online marketing and listing services to property developers and agencies. As China's internet sector grew, SouFun built out data and research capabilities, including the China Index Academy and the Hundred-City Price Index, which became widely cited references for property price trends. The company listed on the New York Stock Exchange under the ticker SFUN, giving it capital to expand its portal network, mobile products and transaction-related services. In the 2010s the brand rebranded from SouFun to Fang.com (房天下), reflecting a broader ambition to serve the full housing journey — buying, selling, renting, decorating and financing — rather than only listings. It invested in mobile apps, video and live-streamed property viewing, VR panoramic viewing, and owner forums, and it expanded into commercial property, land-market data and overseas property marketing for markets such as Australia, Singapore, Malaysia, Thailand, Japan and the United Arab Emirates. Fang Holdings Limited, the parent, was later taken private, ending its NYSE listing. In the 2020s Fang.com continued to operate its national portal and app, adding AI-assisted home-search features such as an integration with Qwen (千问) to provide a home-search intelligent agent. Its business remains closely tied to the health of China's property market and to developers' and agents' marketing budgets.

• 1999

  SouFun (搜房网), the predecessor of Fang.com, is founded by Mo Tianquan.

• SouFun lists on the New York Stock Exchange under the ticker SFUN.

• The brand rebrands from SouFun to Fang.com (房天下).

• Fang Holdings Limited is taken private, ending its NYSE listing.

• Fang.com integrates Qwen (千问) to launch a home-search AI agent.

• New-home listings

  Listings and marketing for new residential developments, including opening dates, prices and promotions.

• Second-hand home listings

  Resale housing listings, owner-verified listings, community and villa search.

• Rental listings

  Rental listings including personal, whole-unit and shared rentals.

• Home decoration and furnishing

  Decoration case studies, guides, free design, inspection and quotation services.

• Commercial and office property

  Listings for office and shop rentals, sales and new projects.

• Overseas property

  Property listings and marketing for overseas markets such as Australia, Singapore, Malaysia, Thailand, Japan and the UAE.

• Real estate data and research

  Land-market data, property transaction data, research reports, property-management data and the Hundred-City Price Index.

• Property tools

  Mortgage calculator, price queries, pre-sale permit checks and transaction checks.

• Live-streamed and VR viewing

  Live-streamed property viewing and VR panoramic viewing features.

• 2018

  Listing review loopholes allowed stolen or altered credentials; summoned for rectification

  In November 2018, inspections in Beijing found review loopholes on Fang.com that allowed others to use brokerage firms' business licenses and altered staff cards to post illegal listings; the site was summoned for rectification.

  Source

• 2017

  Its brokerage falsely advertised commercial units as residential; agency filing revoked

  In March 2017, Beijing law enforcement determined that Fang.com's independent brokerage subsidiary had falsely advertised commercial-office properties as residential, revoked its agency filing, and the website removed the related information.

  Source

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• 2021-01-19

  Gong Zhizhi leaves Fang.com's board[5]龚陟帜离开房天下董事会finance.sina.com.cn

  Reported: 2021-01-19

  Fang.com board member Gong Zhizhi was to leave the board on January 19, 2021.

• 2021-01-19

  Fang.com appoints CEO Liu Jian to its board[5]龚陟帜离开房天下董事会finance.sina.com.cn

  Reported: 2021-01-19

  Fang.com appointed group CEO Liu Jian as a board director, effective January 19, 2021.

• 2021-01-19

  Fang.com appoints Dong Shihang as president[5]龚陟帜离开房天下董事会finance.sina.com.cn

  Reported: 2021-01-19

  Fang.com appointed Dong Shihang as its new president, effective January 19, 2021; Liu Jian would no longer concurrently serve as president and would continue as group CEO.

• 2020-08-25

  Fang appoints Wang Ke as acting CFO[6]房天下任命王珂为代理首席财务官finance.sina.com.cn

  Reported: 2020-08-25

  房天下 announced Wang Ke's appointment as acting chief financial officer, succeeding Li Zijin, with the appointment set to take effect on August 31, 2020.

• 2020-08-25

  房天下 plans share issuance to management[6]房天下任命王珂为代理首席财务官finance.sina.com.cn

  Reported: 2020-08-25

  房天下 announced plans to issue up to $30 million of Class A ordinary shares to management at $11.84 per ADS. The stated purpose was to increase cash reserves for future debt repayment and signal management's confidence in the company's future development.

• Unconfirmed

  Fang.com wins 2019 innovation award[7]房天下荣获2019年度创新引领奖finance.sina.com.cn

  Reported: 2019-11-22

  Fang.com received the 2019 Innovation Leadership Award at the China Finance Summit Winter Forum.

• 2019-11-18

  Fang.com reports third-quarter 2019 results[8]房天下发布2019年第三季度业绩finance.sina.com.cn

  Reported: 2019-11-18

  Fang.com released results for the third quarter ended September 30, 2019, reporting revenue of $67.6 million and net profit of $700,000.

1. 1房天下官方网站首页www1.fang.com
2. 2Fang.com official websitefang.com
3. 3Listing review loopholes allowed stolen or altered credentials; summoned for rectificationthepaper.cn
4. 4Its brokerage falsely advertised commercial units as residential; agency filing revokedjiemian.com
5. 5龚陟帜离开房天下董事会finance.sina.com.cn
6. 6房天下任命王珂为代理首席财务官finance.sina.com.cn
7. 7房天下荣获2019年度创新引领奖finance.sina.com.cn
8. 8房天下发布2019年第三季度业绩finance.sina.com.cn
9. 9房天下11月13日发布2020年第三季度财报finance.sina.com.cn