Xinchao Media

Xinchao Media (成都新潮传媒集团股份有限公司) is a Chinese advertising company specializing in elevator media, operating screens and frames in residential and commercial elevators across China. It is the second-largest player in China's elevator media advertising market, with a market share of 5–10% in 2024, behind Focus Media's 50–55%. The company was founded in Chengdu, Sichuan, and grew by installing digital screens in elevator lobbies and cars, targeting community and residential buildings. In 2025, Focus Media announced its acquisition of Xinchao Media, which underwent antitrust review by China's State Administration for Market Regulation (SAMR). The deal was approved in October 2026 with six restrictive conditions, including price caps, non-exclusivity with property management companies, and commitments to maintain service levels. The combined entity holds a 55–60% share of China's elevator media market. Xinchao Media operates as a subsidiary of Focus Media and continues to provide elevator advertising services under the conditions imposed by the regulator.

Xinchao Media was established as a company focused on elevator media advertising in China, with its headquarters in Chengdu, Sichuan. It grew to become the second-largest operator in the Chinese elevator media market, capturing a 5–10% market share by 2024. The company's network includes digital screens and frames in residential and commercial elevators, providing advertisers with access to community-based audiences. In 2025, Focus Media, the market leader with a 50–55% share, agreed to acquire Xinchao Media. The transaction was notified to China's State Administration for Market Regulation (SAMR) for antitrust review. On October 10, 2026, SAMR announced its decision to approve the acquisition with six restrictive conditions, effective for five years. These conditions require the combined entity to honor existing customer contracts, maintain service levels, cap annual actual transaction prices in each city at the levels of the previous 24 months, provide services on fair and non-discriminatory terms, waive exclusive clauses with property management companies, and strengthen antitrust compliance. The approval marked a significant consolidation in the elevator media industry, with the combined entity holding a 55–60% market share. Xinchao Media now operates as a subsidiary of Focus Media.

• Xinchao Media holds a 5–10% market share in China's elevator media advertising market, ranking second.

• Focus Media agrees to acquire Xinchao Media, triggering antitrust review.

• SAMR approves the acquisition with six restrictive conditions valid for five years.

• Elevator media advertising

  Advertising services on digital screens and frames installed in residential and commercial elevators.

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