Chengdu Shizhiye Catering Service Co., Ltd.

Chengdu Shizhiye Catering Service Co., Ltd. (成都市食之野餐饮服务有限公司) is a Chinese restaurant company best known for its light-meal (轻食, qingshi) brand 食野创意轻食, also styled 食野SAYYEAH创意轻食. The company was formally established in June 2018 in Chengdu, Sichuan Province, and is headquartered at 12F, No. 2, Times No. 1, Zhiquan Section, East Street, Jinjiang District, Chengdu. Its brand concept is built around "health and creativity" (健康•创意), and its stated mission is to build a complete, systematic, simple, unified and mutually beneficial platform for aspiring restaurant entrepreneurs, driven by the slogan "健康配比/懂健康更懂你" (healthy ratios / understanding health, understanding you better). The brand positions itself in China's light-meal segment — grain bowls, low-calorie noodle dishes, simple meals, light salads and beverages — but deliberately departs from the traditional "salad = Western food = high ticket price" image. According to its own brand introduction, the founder drew inspiration from Singapore-style modern Western cuisine and adapted it to Chinese dining habits to create what the company calls a "China light-meal 1.0" menu. Over successive menu iterations the brand has moved toward a warmer, more filling offer: the current 4.0 menu is described as having richer flavors, roughly 65% hot dishes, and unit prices of RMB 18–30, aimed at everyday diners rather than a niche premium audience. The company emphasizes fresh marinating and grilling rather than pre-made dishes and processed meat, and says it leaves more margin to store operators while giving customers better ingredients. Commercially, 食野创意轻食 operates as a franchise-driven chain. The company states that it opened franchising in 2020 and built dedicated operations, brand promotion, supervision and R&D departments to serve franchise partners with a more refined and differentiated support model. Its franchise support is described as a full "turnkey store" (整店输出) package covering site selection using online big-data analysis of commercial districts, competitor and demand assessment, rent cost and payback-period evaluation; store decoration and design by professional designers; and one-to-one staff training plus operations-director training and pre-opening preparation. The company promotes a single hotline (400-028-8825) and WeChat, Douyin and Xiaohongshu channels for franchise recruitment. On its website the company claims a founding date of 2018 and, as of 2026, 600 franchise stores. Its product center lists a low-calorie grain series (低卡谷物系列) with items such as deep-sea tuna grain bowl, grilled vegetable fish-cake grain bowl, grass-fed beef hot bowl, pan-seared salmon energy bowl, Kyoto hot shrimp quinoa multigrain rice, fat-burning tom yum seafood hot bowl, and grilled steak quinoa grain bowls, alongside low-calorie noodle, simple meal, light-body salad and beverage series. The company presents itself as a benchmark in the light-meal market, citing proprietary recipes, continuous annual new-product development, and exclusive supply channels with large well-known suppliers for lower-cost, higher-quality raw materials. It is a private, non-listed company; no parent company or ownership structure is disclosed in the available sources.

成都市食之野餐饮服务有限公司 was formally established in June 2018 in Chengdu, Sichuan Province, according to the brand introduction on its official website. The company launched its restaurant brand 食野SAYYEAH创意轻食 with a stated founding idea of "health and creativity" (健康•创意). Rather than copying the conventional salad-bar model, the founder is described as breaking the fixed impression that "salad equals Western food equals high ticket price," taking inspiration from Singapore-style modern Western cuisine and combining it with Chinese dining habits to create what the company calls a "China light-meal 1.0" menu. The brand's early positioning linked light food with taste and self-discipline, and it says it quickly gained traction among younger consumers. In 2020 the company opened franchising for 食野•SAYYEAH•创意轻食. To support franchise partners it set up dedicated operations, brand promotion, supervision and R&D departments, aiming to serve partners with a more refined and differentiated model. Franchise support was organized as a turnkey "whole-store output" system: site selection using online big-data analysis of quality commercial districts, competitor brands and market demand, with rent cost and payback period factored in; decoration and design by professional designers following unified style and kitchen-output requirements; and one-to-one staff training plus operations-director courses and pre-opening preparation training. Over the following years the brand iterated its menu repeatedly. By the time of the current website, the menu had reached version 4.0, described as offering richer flavors, roughly 65% hot dishes, and unit prices of RMB 18–30, making it a choice for more ordinary diners. The company frames this evolution as a deliberate move away from pre-made dishes and processed meat toward fresh marinating and grilling, while leaving more profit margin to store operators and better ingredients to customers. It also claims proprietary recipes that can be adjusted flexibly to market conditions, a track record of several years of market operation with good word-of-mouth, annual new-product launches to fill product-line gaps, and exclusive supply channels with large well-known suppliers for lower-cost, higher-quality raw materials. By 2026 the company's website states that the brand has 600 franchise stores and continues to recruit franchisees through a hotline (400-028-8825) and social channels including WeChat, Douyin and Xiaohongshu. Its product center lists a broad low-calorie grain series plus low-calorie noodle, simple meal, light-body salad and beverage lines. The company remains a private, non-listed Chengdu-based restaurant operator; the available sources do not disclose its founder's name, ownership structure or parent company.

• 2026

  Website states the brand has 600 franchise stores and a 4.0 menu with about 65% hot dishes priced at RMB 18–30.

• 2020

  食野•SAYYEAH•创意轻食 opens franchising; operations, brand promotion, supervision and R&D departments established to support franchise partners.

• 2018

  Company formally established in Chengdu, Sichuan Province; brand 食野SAYYEAH创意轻食 founded with a health-and-creativity concept.

Affordable everyday light meals (qingshi) with a health-and-creativity concept, priced around RMB 18–30, franchise-driven chain expansion.

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1. 1食野创意轻食-成都市食之野餐饮服务有限公司 (official homepage)shiyeqingshi.com
2. 2品牌介绍|食野创意轻食-成都市食之野餐饮服务有限公司shiyeqingshi.com
3. 3品牌优势|食野创意轻食-成都市食之野餐饮服务有限公司shiyeqingshi.com
4. 4产品中心|食野创意轻食-成都市食之野餐饮服务有限公司shiyeqingshi.com
5. 5Wikidata: 成都市食之野餐饮服务有限公司wikidata.org