Happy Elderly Newspaper

Happy Elderly Newspaper (快乐老人报) is a Chinese newspaper and media brand dedicated to the lives of older adults. It was founded on September 28, 2009, by the Xiaoxiang Morning Herald and is published by Hunan Happy Elderly Media Co., Ltd., a wholly owned subsidiary of Zhongnan Publishing & Media Group, one of China's largest listed publishing and media conglomerates. The newspaper positions itself as the first modern urban paper precisely targeting "happy elderly life," addressing the psychological and physiological needs of middle-aged and older readers. It publishes twice weekly, on Mondays and Thursdays, and distributes in numerous cities including Beijing, Shijiazhuang, Zhengzhou, Jinan, Weihai, Hefei, Lanzhou, Changzhou, Hangzhou, Suzhou, Changsha, Guangzhou, Chengdu, Yibin, and Fuzhou. The brand extends beyond the printed newspaper. Its official website, Fengwang (枫网, www.laoren.com), is a network media and interactive platform for middle-aged and older users, offering emotional counseling, legal aid, elderly financial planning, online learning, and e-commerce services tailored to seniors. The group also operates Happy Elderly University (快乐老人大学), which provides learning programs for people over 50, and Meishi Meike International Travel Agency (美时美刻国际旅行社). Together these form an integrated cultural elderly-care brand covering media, community elderly care, senior education, senior tourism, and senior shopping. Owned by Hunan Happy Elderly Media Co., Ltd., which was founded by Zhongnan Publishing & Media Group, the brand benefits from the group's resources across newspapers, books, magazines, internet, television, publishing, and elderly-care real estate. The company aims to build a large platform for cultural elderly care, first establishing a mature model in Hunan and then expanding nationwide, positioning itself as a benchmark for "culture + elderly care" and a core competitive force in Zhongnan Media's emerging industries.

Happy Elderly Newspaper was founded on September 28, 2009, by the Xiaoxiang Morning Herald, with publishing handled by Hunan Publishing Investment Holding Group. It was conceived as a newspaper specifically for older readers, aiming to satisfy their psychological needs and promote a happy, dignified life. The paper publishes twice a week, on Mondays and Thursdays, and has expanded distribution to many cities across China, including Beijing, Shijiazhuang, Zhengzhou, Jinan, Weihai, Hefei, Lanzhou, Changzhou, Hangzhou, Suzhou, Changsha, Guangzhou, Chengdu, Yibin, and Fuzhou. Over time, the brand grew into a broader media and service platform for seniors under Hunan Happy Elderly Media Co., Ltd., a wholly owned subsidiary of Zhongnan Publishing & Media Group. The group launched Fengwang (www.laoren.com) as the newspaper's official website and a network media and interactive platform for middle-aged and older users. It also established Happy Elderly University, offering learning programs for people over 50, and Meishi Meike International Travel Agency. The company is developing the Hongfeng Xuetang app, an online knowledge-paid app for senior online learning. The brand's strategy is to build a comprehensive cultural elderly-care platform, first maturing in Hunan and then expanding nationwide, integrating media, community elderly care, senior education, senior tourism, and senior shopping.

• Founded on September 28 by Xiaoxiang Morning Herald.

• Fengwang (www.laoren.com) launched as the newspaper's official website and senior network media platform.

• Happy Elderly University established to provide learning programs for people over 50.

• Meishi Meike International Travel Agency launched as part of the senior tourism offering.

• Hongfeng Xuetang app under development for senior online learning.

• Happy Elderly Newspaper

  A twice-weekly newspaper for older readers, published on Mondays and Thursdays.

• Fengwang (www.laoren.com)

  Official website and network media platform for middle-aged and older users, offering emotional counseling, legal aid, financial planning, online learning, and e-commerce.

• Happy Elderly University

  Provides learning programs for people over 50, with 10-15 year progressive courses.

• Meishi Meike International Travel Agency

  Travel agency focused on senior tourism.

• Hongfeng Xuetang app

  An online knowledge-paid app under development for senior online learning.

1. 1枫网laoren.com
2. 2公司简介laoren.com
3. 3快乐老人报 - Wikidatawikidata.org
4. 4快乐老人报 - 维基百科zh.wikipedia.org