Deyuelou

Deyuelou is a Suzhou restaurant brand specializing in Suzhou-style cuisine (Su bang cai). According to its official website, the brand was founded in the Jiajing era of the Ming dynasty and was restored on April 25, 1982, relocating to Taijian Lane in the heart of Suzhou; in 2003 it was reorganized into Suzhou Deyuelou Catering Co., Ltd. "Deyuelou" is the registered trademark of that company, with registered capital of 13.95 million RMB. The brand operates its main Guanjian store at No. 43 Taijian Lane, Gusu District, Suzhou, and a Ligongdi store in Suzhou Industrial Park.

According to the official website, "Deyuelou" was founded during the Jiajing era of the Ming dynasty, located at Yefangbang mouth, Bantang, Huqiu, Suzhou, and was built by Prefect Sheng Pingzhou, giving it a history of more than four hundred years. It was restored on April 25, 1982, and relocated to Taijian Lane in the bustling center of Suzhou. In 2003, through deepened restructuring, it was established as Suzhou Deyuelou Catering Co., Ltd. "Deyuelou" is the registered trademark of Suzhou Deyuelou Catering Co., Ltd., with registered capital of 13.95 million RMB. The brand states it has gathered renowned chefs, possesses strong technical strength, inherits Suzhou-style dishes and pastries, and is especially skilled at making boat dishes and boat pastries handed down from the Ming dynasty and the "First Banquet of Wuzhong." The Guanjian store building features white walls and black tiles with upturned eaves, and the three characters "得月楼" were written by Song Richang, former chairman of the Shanghai Calligraphers Association. The storefront building was rated one of Suzhou's top ten buildings in 1986. In 1997 the Guanjian store was rebuilt, adopting the concept of "Gusu garden" interior architecture while retaining elements of the original Deyuelou cultural style. During the Shanghai World Expo, the Shanghai Expo Park store represented Jiangsu cuisine and served as a window image for Suzhou and a platform for Deyuelou to display its brand. The brand states it has protected its time-honored intellectual property since 1993 through trademark registrations and defensive registrations, and filed trademark oppositions against several out-of-town enterprises' preemptive registrations. The "Deyuelou" trademark was among the first batch named "China Time-honored Brand" by the Ministry of Commerce in 2006, and in 2008 was recognized by the Jiangsu Provincial Administration for Industry and Commerce as a "Suzhou Famous Trademark."

• 2009

  Received further recognition from Suzhou authorities.

• 2008

  Recognized as a Suzhou well-known trademark by the Jiangsu Administration for Industry and Commerce.

• 2006

  “得月楼” trademark named among the first batch of “Zhonghua Laozihao” (China Time-honored Brands) by the Ministry of Commerce.

• 2003

  Incorporated as Suzhou Deyuelou Catering Co., Ltd. with registered capital of RMB 13.95 million.

• 1997

  Guanjian store demolished and rebuilt with a “Suzhou garden” interior concept.

• 1993

  Began registering and defensively registering trademarks across relevant classes.

• 1986

  Guanjian storefront building rated one of Suzhou’s Top Ten Buildings and depicted on a commemorative matchbox design.

• 1982

  Deyuelou revived and relocated to Taijian Nong, Suzhou, on 25 April.

• Operated a restaurant at the Shanghai World Expo as a representative of Jiangsu cuisine.

• Featured in documentary “Once Upon a Bite” and twice on “A Bite of China”.

A time-honored Suzhou restaurant brand specializing in Suzhou-style cuisine.

• Deyue Crab and Bao Fish

  Crab oil like curd, fish flesh fresh and tender, bao fish lung plump and moist.

• Qingfeng Three Shrimp

  A summer seasonal famous dish, with green lotus leaves, fresh and delicious.

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2. 2得月楼简介-苏州市得月楼餐饮有限公司deyuelou.net.cn
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5. 5得月楼 - Wikidatawikidata.org
6. 6得月楼 - 维基百科zh.wikipedia.org