Dedao
Last updated October 12, 2026
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Overview
Dedao (得到) is a Chinese digital knowledge and reading platform operated by Beijing Siwei Information Technology Co., Ltd. (also known as Luogic/罗辑思维). Launched in 2016 by media entrepreneur Luo Zhenyu, Dedao grew out of the earlier Luogic Show (罗辑思维) brand, which popularized paid knowledge content in China. The platform is best known for its mobile app, where users purchase and consume short audio courses, e-books, audiobooks, and daily digest columns from well-known Chinese academics, authors, and business figures. Dedao positions itself as a premium, curated learning service for working professionals. Its catalog spans business, economics, history, psychology, science, and personal development. Signature offerings include the annual New Year's Eve lecture by Luo Zhenyu, the 'Dedao' daily audio columns, and the 'Dedao E-book' and 'Dedao Audiobook' libraries. The company also operates the 'Dedao University' concept and offline events, and has expanded into enterprise learning and digital publishing. The platform competes in China's crowded paid-knowledge market alongside Ximalaya, Zhihu, and various online education providers. Dedao differentiates through editorial curation, exclusive instructor contracts, and a subscription-style membership model. It has attracted investment from Chinese venture capital and technology firms, though it remains privately held. Its website and app serve mainland Chinese users, with content primarily in Simplified Chinese. Dedao's influence extends beyond its own app: it helped normalize paying for audio courses and knowledge products in China, and its annual New Year's speech has become a widely covered media event. The brand is closely associated with Luo Zhenyu's personal brand and the Luogic ecosystem, which includes the 'Dedao' app, the 'Luogic Thinking' media property, and related publishing and education ventures.
History
Dedao's origins lie in the Luogic Show (罗辑思维), a popular Chinese online talk show and WeChat account launched by former CCTV producer Luo Zhenyu in 2012. The show built a large following by discussing books, ideas, and current affairs, and it pioneered the model of selling knowledge content directly to audiences. In 2016, Luo spun the paid-content business into a dedicated app called Dedao (得到), meaning 'to obtain' or 'to gain.' The app launched with paid audio columns from prominent figures, and it quickly became one of China's best-known paid-knowledge platforms. In its early years, Dedao focused on daily audio columns priced as annual subscriptions, featuring instructors such as economist Xue Zhaofeng and others. The company expanded into e-books and audiobooks, building a digital reading library that complemented its course offerings. It also introduced the annual 'Dedao New Year's Eve Lecture' (时间的朋友跨年演讲), a ticketed live event broadcast online, which became a signature brand moment each December 31. By the late 2010s, Dedao had diversified into offline learning through 'Dedao University' and enterprise training services. The company raised venture funding and was reported to be exploring a public listing, though it remained private. It also faced intensifying competition from Ximalaya, Zhihu, and short-video platforms that entered the knowledge-content space. In the 2020s, Dedao continued to refine its subscription model and invested in digital publishing and AI-assisted learning tools. The platform remains closely tied to Luo Zhenyu's public persona and the broader Luogic brand, and it is recognized as a pioneer in China's paid-knowledge economy.
- 2020
Dedao invests in digital publishing and AI-assisted learning tools.
- 2019
Dedao continues annual New Year's Eve lectures and grows its membership base.
- 2018
Dedao University and offline learning initiatives are introduced.
- 2017
Dedao expands into e-books and audiobooks, building a digital reading library.
- 2016
Dedao app is launched as a dedicated paid-knowledge platform.
- 2012
Luo Zhenyu launches the Luogic Show (罗辑思维), building a large audience for knowledge content.
Products and positioning
Dedao App
Mobile platform for paid audio courses, e-books, and audiobooks.
Dedao E-books
Digital reading library of curated e-books.
Dedao Audiobooks
Audiobook service integrated into the app.
New Year's Eve Lecture
Annual live event by Luo Zhenyu, broadcast online.
Dedao University
Offline and hybrid learning program for professionals.
Controversies
Recent events
Dedao App launches Dedao Jinnang knowledge service[4]
Reported:
The knowledge-service platform Dedao App formally launched the knowledge product “Dedao Jinnang” and a supporting annual membership service at its first “全民开挂节.”
Sources4 sources
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