Insta360

Insta360 (影石Insta360) is a consumer-technology brand owned by Arashi Vision Inc. (影石创新科技股份有限公司), a Shenzhen-based company founded in 2015 by JK Liu (Liu Jingkang) and fellow graduates. The brand builds compact action cameras, 360-degree panoramic cameras, gimbal cameras, webcams and smartphone accessories, and pairs the hardware with mobile and desktop software that automates stitching, reframing and editing of spherical footage. Insta360's product line spans the ONE series of 360-degree cameras, the GO series of thumb-sized modular action cameras, the X series of rugged dual-lens 360 cameras, the Ace series of conventional action cameras, the Flow and Link webcam/gimbal lines, and accessories such as selfie sticks, mounts and batteries. The brand is best known for making 360-degree capture approachable: its software lets a user shoot once and choose the camera angle afterwards, and its "invisible selfie stick" effect has become a signature visual style in action sports, travel and social video. Insta360 sells directly through its own website and app ecosystem and through retail and distribution partners in China, North America, Europe, Japan and other markets. It competes primarily with GoPro in action cameras and with DJI in gimbals and aerial-adjacent imaging, and it has expanded into professional and enterprise use cases such as VR content capture, sports broadcasting and industrial inspection. The company behind the brand, Arashi Vision, is listed on the Shanghai Stock Exchange's STAR Market under the ticker 688775, giving the brand access to public capital for R&D and international expansion. Insta360's positioning is built on compact industrial design, aggressive software innovation and a creator-focused marketing voice rather than on the traditional rugged-camera playbook.

Insta360 was founded in 2015 in Shenzhen by JK Liu (Liu Jingkang) and a group of fellow graduates, operating under the corporate name Arashi Vision Inc. The founding team started from 360-degree imaging software and quickly moved into hardware, betting that spherical video would become a mainstream consumer format once the editing problem was solved. The brand's early products focused on consumer 360 cameras and on software that let users reframe spherical footage into conventional flat video after capture. This "shoot first, point later" workflow, together with the invisible selfie stick effect, became Insta360's signature and helped it stand apart from conventional action-camera makers. Insta360 subsequently broadened its line-up: the ONE series established the brand in consumer 360 capture; the GO series introduced a thumb-sized, modular, wire-free camera for short-form and point-of-view shooting; the X series combined dual lenses with rugged, water-resistant bodies for action sports; and the Ace series moved the brand into the conventional single-lens action-camera segment long dominated by GoPro. The company also extended into AI gimbals and webcams with the Flow and Link lines, and into accessories and app-based editing tools. Internationally, Insta360 built a direct-to-consumer online business alongside retail and distribution partnerships, with significant sales in North America, Europe and Japan in addition to its home market. The brand cultivated a creator and action-sports marketing identity, working with athletes and video creators rather than relying solely on traditional advertising. On the corporate side, Arashi Vision pursued a public listing in China and ultimately listed on the Shanghai Stock Exchange's STAR Market under the ticker 688775, giving the brand public-market capital for research and development and global expansion. Insta360 has also pushed into professional and enterprise applications, including VR and immersive content capture, sports and broadcast workflows, and industrial or inspection use cases, extending the brand beyond consumer action sports.

• 2015

  Insta360 founded in Shenzhen by JK Liu and co-founders as Arashi Vision Inc.

• ONE series establishes the brand in consumer 360-degree cameras

• GO series introduces a thumb-sized modular action camera

• X series brings rugged dual-lens 360 capture to action sports

• Ace series enters the conventional action-camera segment

• Flow and Link lines extend the brand into AI gimbals and webcams

• Arashi Vision lists on the Shanghai Stock Exchange STAR Market (ticker 688775)

Creator-focused, software-led imaging brand that makes 360-degree and compact action capture accessible to consumers and professionals.

• Insta360 X series

  Dual-lens, water-resistant 360-degree action cameras.

• Insta360 ONE series

  Consumer 360-degree cameras with reframing software.

• Insta360 GO series

  Thumb-sized modular wire-free action cameras.

• Insta360 Ace series

  Conventional single-lens action cameras.

• Insta360 Flow

  AI-powered smartphone gimbal.

• Insta360 Link

  AI webcam with tracking.

• Insta360 Studio

  Desktop editing software for 360 footage.

1. 1Insta360 official websiteinsta360.com
2. 2瞄准数采难题，五一视界发布具身智能硬件，CEO谈行业泡沫163.com